Digital PR is successful link building but where did it all start, who was penalised and why do we do what we do now? 

Dave Clough, ex-Argos SEO manager and currently an SEO consultant, and I talk about how link building evolved into bringing the best of both worlds together, merging SEO with PR to make campaigns that naturally and effectively bring you those authoritative links as well as brand awareness. 

After a brief 'naughty list' of link building, find out how to do good Digital PR. Download and listen! 

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