Many business owners think marketing is just about running ads, but that's a costly misconception. In this episode, Marcus Kroek is joined by marketing expert Andres Lopez to discuss the foundational principles that drive real growth.

Andres explains the crucial difference between brand marketing (building long term value) and performance marketing (driving immediate sales). He introduces the concept of "Random Marketing Ideas" (RMIs) and explains why jumping straight to tactics without a strategy is a recipe for wasted money. They also cover the importance of building your own audience as a quantifiable business asset that feeds warmer leads into your sales process. This conversation is essential for any owner ready to scale in a deliberate and profitable way.

For more from Marcus Kroek, visit http://marcuskroek.com