Marcus is joined by Katie Crismale-Marshall (owner of Profit First for Tradies and CEO of Profit First Australia and New Zealand) to discuss her biggest lessons learned from her time in business.

Katie explains why it's a mistake to believe you're on your own when struggling and how to stop comparing yourself to others. She also talks about the importance of being able to help a prospect say no and why that's a good thing for both parties. Marcus and Katie also share why your business should be profitable from day one and how the right team (and treating them well) is the key to a better business and life.

For more from Marcus Kroek, visit http://marcuskroek.com

Marcus is joined by bookkeeper and BAS agent Felicity Matthews to discuss how to create a more efficient and profitable business.

Felicity shares a powerful strategy that helped a client pay off a $50,000 loan in just 18 months (instead of the original seven years). They also explore how streamlining your quoting process can uncover hidden profits and why so many businesses leave money on the table. Finally, Felicity highlights one of the most common and costly bookkeeping mistakes involving superannuation that can double your liability and make it non-tax deductible, especially with the new 'Payday Super' rules on the horizon.

For more from Marcus Kroek, visit http://marcuskroek.com

Marcus has a big announcement!

He is joined by money mentor Nadia Venditti and registered BAS agent Felicity Matthews to introduce their new partnership, Business Unlocked. This is now more than just a podcast; it is a new entity designed to provide comprehensive business and money mentoring.

In this launch episode, each partner shares a critical piece of advice for business owners.

Nadia addresses a widespread problem (owners not paying themselves properly) and explains how this habit creates immense stress and hides the true health of the business.

Felicity clarifies the crucial difference between a standard bookkeeper and a registered BAS agent, outlining how using the right professional protects your business and can even uncover thousands in savings.

Marcus then discusses the essential mindset shift required for growth (moving from a hands-on worker to a visionary leader).

As a special launch gift, you can book a complimentary "Unlock Your Next Move" session with Marcus, Nadia, or Felicity.

To book your FREE session, simply head to http://businessunlocked.com.au and use the CODEWORD given in this episode

For more from Marcus Kroek, visit http://marcuskroek.com

Ever looked at your profit and loss statement, seen a healthy profit, but found no cash in the bank? You're not alone. This common frustration is exactly what Marcus and his guest, money mentor Nadia Vendetti, tackle.

Nadia introduces the Profit First system, a revolutionary way to manage your business finances. She explains how to move from confusing accrual accounting to a simple cash-based method that makes sense to any business owner. The system involves setting up specific bank accounts to give every dollar a job (including paying you and securing your profit).

Nadia also shares a powerful story of a client who paid down half a million dollars in debt in just two years (not by chasing more sales, but by implementing this system). This is about gaining clarity and making your business serve you first.

For more from Marcus Kroek, visit http://marcuskroek.com

Marcus Kroek moves beyond the typical strategy-focused episodes to look at the powerful, often invisible, forces that dictate your success. He's joined by business owner and NLP Master Ignatius Mendonca to discuss the "Be, Do, Have" principle.

They explain why your results (the "have") are not just a product of your actions (the "do"), but are fundamentally shaped by who you are (the "be"). This includes your identity, your values, and your subconscious beliefs. Using examples from weight loss to business finance, they show how deeply embedded ideas (like "money is the root of all evil" or "you must clean your plate") can cause you to self-sabotage without even realizing it.

The conversation reveals that to achieve lasting change and get the results you want, you must first work on transforming your self-image and core beliefs.

For more from Marcus Kroek, visit http://marcuskroek.com

Deciding when to hire is one of the biggest challenges for a growing business. Do you hire ahead of the demand and carry the cost, or wait until your team is at capacity and risk burnout?

In his latest podcast, Marcus sits down with HR expert Martha Travis of People Innovators to discuss this exact problem. Martha shares her own recent experience with scaling her team and provides a framework for making the right decision. They also cover the critical differences between casuals, contractors, and employees, the dangers of misinterpreting complex pay awards, and why the first 90 days are the most important part of bringing on a new team member.

For more from Marcus Kroek, visit http://marcuskroek.com

This is a Podvan Media production.

Many business owners think marketing is just about running ads, but that's a costly misconception. In this episode, Marcus Kroek is joined by marketing expert Andres Lopez to discuss the foundational principles that drive real growth.

Andres explains the crucial difference between brand marketing (building long term value) and performance marketing (driving immediate sales). He introduces the concept of "Random Marketing Ideas" (RMIs) and explains why jumping straight to tactics without a strategy is a recipe for wasted money. They also cover the importance of building your own audience as a quantifiable business asset that feeds warmer leads into your sales process. This conversation is essential for any owner ready to scale in a deliberate and profitable way.

For more from Marcus Kroek, visit http://marcuskroek.com

Many business owners struggle to explain what they do, which holds them back from attracting the right clients. In this episode, Marcus speaks with Bec Sands, a coach and consultant who helps people become confidently visible.

Bec explains how to craft a clear and authentic message by drawing on your unique experiences and personality. She shares her own journey from being a nervous speaker to a confident expert, offering practical advice for anyone who fears putting themselves (or their business) out there. They discuss the power of personal branding, the real meaning of PR, and the simple steps you can take to build a brand that resonates with your ideal audience and makes you memorable.

For more from Marcus Kroek, visit http://marcuskroek.com

Understanding the true cost of wages is critical for accurate pricing and business profitability. This episode breaks down the often-overlooked factors that impact your actual wage expenses, far beyond just the hourly rate.

Learn about the mandatory on-costs like superannuation and workers' compensation, various allowances, and the crucial impact of non-billable time due to holidays, personal leave, and public holidays. Discover how productivity rates directly affect your effective hourly wage cost and why all business expenses, both direct and fixed, must be factored into your pricing strategy to ensure sustainable profit and a fair return on your investment.

For more from Marcus Kroek, visit http://marcuskroek.com

If you want to put more cash in the bank today, this episode is for you. Marcus walks through five key actions to increase your profit and improve your cashflow immediately. From collecting overdue invoices to getting deposits upfront and reviewing your pricing, these are practical, proven strategies that can change your business!

Email [email protected] with subject "Pricing" to get your free Pricing Margin Matrix.

New episodes of Business Unlocked every Wednesday.

More from Marcus at http://marcuskroek.com

This is a Podvan Media production.