It's the start of 2026, and it's the perfect time to get serious about what lies ahead. I'm joined again by my business partners (Nadia and Felicity) to look at the critical difference between hoping for an outcome and actually planning for it. Most people rely on willpower, but that usually fades by February.

In this episode, I explain why you need emotional leverage (pain and pleasure) to make changes stick. We discuss the "Identity Iceberg" and why you can't just change your actions; you have to shift who you are to see lasting results.

We also look at the mechanics of growth. Nadia shares a cautionary tale about a client who chased sales while losing money on every transaction. It's a reminder that you need to fix your model before you pour gas on the marketing. We wrap up with how to use a 90-day plan to keep your team focused and profitable.

If you'd like to get in touch, we'd love to hear from you!

You can visit http://businessunlocked.com.au or shoot an email to [email protected]

This is a Podvan Media production.