In this episode, Martin Sayers and I dive into the ever-evolving world of copy editing and the impact of AI. Martin Sayer is a seasoned copywriter who has navigated the industry's shifting landscape over the past two decades.

We discuss how AI still struggles to replicate the emotional appeal and audience-specific nuance required for effective copy. The human touch, he argues, remains essential in crafting copy that truly resonates.

Our conversation also explores the broader themes of authenticity, emotional agility, and the value of embracing all emotions - both positive and negative. Martin shares insightful advice he would give his younger self, encouraging the pursuit of one's path and the willingness to try new things, even if they don't work out.

Throughout the discussion, we remind ourselves of the importance of personal connection, whether in face-to-face interactions or the written word.