In its early days, Instagram was the darling of filter-obsessed adolescents.

Since then, Instagram’s user base has swelled to over 600 million and the platform has become a robust visual-marketing tool that brands simply can’t afford to overlook.

If used correctly, Instagram can help build your brand image and win you new customers.

In this post, I’ll reveal a few secrets that successful brands use to grow their following and convert the toughest of leads to scale their business to new heights.