Growth Marketer Academy by Squirrel Digital Marketing | Social Media Marketing | Growth Marketing

With 2 billion active monthly users, your customers are most definitely on Facebook.

But reaching them at the right time with the right message takes more than putting up an image and an offer.

Facebook offers a unique opportunity to build brand awareness and engage with new and existing customers.

Today we're sharing the secret to building a Facebook campaign that can - with some nurturing - convert engaged leads into loyal customers.

With 2 billion active monthly users, your customers are most definitely on Facebook.

But reaching them at the right time with the right message takes more than putting up an image and an offer.

Facebook offers a unique opportunity to build brand awareness and engage with new and existing customers.

Today we're sharing the secret to building a Facebook campaign that can - with some nurturing - convert engaged leads into loyal customers.

To gain the loyalty of TODAY's discerning consumer, you have to build trust and humanize your brand.

Growing a healthy online community gives you the opportunity to develop an emotional connection AND foster a collection of brand fans.

But it's more than simply posting content and waiting for followers to come.

Love and loyalty don't come for free.

But it's worth working for.

If you're running any business, but particularly an eCommerce site, and NOT using email marketing, you're leaving easy money on the table.  

But it's not all about sales and promotion blasts. 

To maintain your audience and NOT end up in the dreaded SPAM folder, you need to engage with a variety of helpful, relationship-building emails.

One of the most effective lead generating platforms for driving eCommerce sales may surprise you.

Email. 

I know what you're thinking. Everyone says email is a dying medium. But when it comes to driving sales and engagement, nothing works better. 

Automation lets you use behavioral-linked triggers to send the right email to the right individual, right when they're ready to buy. Which can make email marketing your money-making machine.

When you sell a product or service, reviews can be a love-hate kind of thing.

If you have a loyal and vocal customer base that's gifted you with glowing reviews, they are GREAT.

BUT, if you're new (without reviews) or worse yet if you've had some unfortunate experiences with particularly vocal grumpy customers, reviews can be the bane of your digital existence.

Good news! You can increase your positive reviews without farming or participating in shady deals.

And then those great reviews will help you to dominate local search results.

In a sea of words and text, we are naturally drawn to images online. The old adage, a picture's worth 1,000 words is definitely true in digital marketing...Provided those images are relevant, well presented and optimized for SEO. Today we have 8 Proven Image SEO Optimization Secrets to Boost your Page Rank. 

Keyword research is the foundation of successful SEO. You've got to have a clear understanding of the keywords your customers are likely to use to search for your product or service. Without it, you'll waste time and resources creating assets that don't line up with your customer's searches. And you'll likely end up with unqualified or irrelevant leads. And nobody wants to throw money at leads that don't want what you're sellin' Today we have 7 Tools those of us "in the know" use to make Keyword Research go faster. After today, you'll be "in the know," too!

When it comes to email marketing, your subject line will make - or break - your campaign. No matter how great your offer, if you can't get your lead to open your email, you're efforts are wasted. I hate wasted time. Or worse, you could get tagged as spam. 

Fear not! We have some tricks up our sleeve to ensure your emails get opened...and YOU stay out of the trash bin.

The first image that comes to mind when you hear 'squeeze page' is probably not pretty.

Flashing arrows, brightly colored text, and copy that attempts to trick visitors into giving up their email have been overused and are simply not effective.

But what if I told you a squeeze page could yield conversions as high as 64%?

In this episode, we'll show you a few design essentials that will take your squeeze page from a dried-up source of leads to one that becomes an irreplaceable well.