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To gain the loyalty of TODAY's discerning consumer, you have to build trust and humanize your brand.
Growing a healthy online community gives you the opportunity to develop an emotional connection AND foster a collection of brand fans.
But it's more than simply posting content and waiting for followers to come.
Love and loyalty don't come for free.
But it's worth working for.
By Ryan Eldridge, Chief Strategist & Andrea Eldridge, Creative Director at SqTo gain the loyalty of TODAY's discerning consumer, you have to build trust and humanize your brand.
Growing a healthy online community gives you the opportunity to develop an emotional connection AND foster a collection of brand fans.
But it's more than simply posting content and waiting for followers to come.
Love and loyalty don't come for free.
But it's worth working for.