When you sell a product or service, reviews can be a love-hate kind of thing.

If you have a loyal and vocal customer base that’s gifted you with glowing reviews, they are GREAT.

BUT, if you’re new (without reviews) or worse yet if you’ve had some unfortunate experiences with particularly vocal grumpy customers, reviews can be the bane of your digital existence.

Good news! You can increase your positive reviews without farming or participating in shady deals.

And then those great reviews will help you to dominate local search results.