Growth Marketer Academy by Squirrel Digital Marketing | Social Media Marketing | Growth Marketing

In its early days, Instagram was the darling of filter-obsessed adolescents.

Since then, Instagram's user base has swelled to over 600 million and the platform has become a robust visual-marketing tool that brands simply can't afford to overlook.

If used correctly, Instagram can help build your brand image and win you new customers.

In this post, I'll reveal a few secrets that successful brands use to grow their following and convert the toughest of leads to scale their business to new heights.

Landing pages that convert are at the foundation of every business with a successful online presence.

Yet, landing pages remain largely misunderstood and poorly utilized.

There are countless tips and tricks articles focused on creating a landing page that converts, but most of them just rehash the same strategies over... and over again.  

In this episode, we'll reveal FIVE uncommon landing page strategies that will take your page effectiveness to the next level.

No cookie cutter landing page design tips today. If you want your landing pages to drive more conversions, stay tuned!

We give a lot of tips and tricks for maximizing the performance of your marketing efforts, but you shouldn't just take our word for it and rush into implementing all of our suggestions. 

That's right. We're talking A/B testing. Today we'll reveal a step-by-step framework to test landing pages safely, identify your brand's best practices, and achieve your desired results.

When it comes to using content to generate leads in a business to business environment, it requires a very specific approach. Many think it's just like Field of Dreams. If you write it, they will come…

I wish! It requires a magic blend of great writing, engaging, helpful content, and timely promotion we're here to tell you how to craft this "magic" blend…and get content that generates leads in today's saturated online environment.

Social media marketing is all the rage these days. And for good reason. Everyone uses social media, and people are getting more comfortable following brands and engaging with businesses on the platform. But when it comes to using social media to generate B2B leads, the rules of the game change. Today we'll reveal our secret to effectively targeting and reaching a business lead using social media

SEO. The holy grail of digital marketing, and why wouldn't it be? Done right, you can reap leads for months – years even – without paying for traffic. Well, you DO pay for it. With the proverbial blood, sweat, and tears. Today we've got the episode you've been waiting for this whole darn series – our 6 Steps to Dominate the Search Engine Results Page.

Everyone wants to start with SEO, but it takes a huge amount of time and resources to get started and off the ground. Instead of wasting months editing your website and preparing and promoting content around keywords you think will work, today we're going to give you the secret all successful digital marketers know: you have to start with pay-per-click.

We all know our competitors are dummys, right?  Let's, for a moment, pretend they know more than you...I know, impossible, but stick with me a second. If you could pull back the curtain on everything your competitor is doing, like how much they are paying for their traffic, where it's coming from and the overall success of their campaigns wouldn't you want to know? In this episode, we'll show you how.

Email can be the most effective tool in your marketing arsenal, or it can be a massive black hole of time you'll never get back. The proper email automation program can nurture leads into customers and return dividends for years to come. Today we'll help you learn how to find the right email automation tool for your business that gets you the functionality you need without breaking the bank.

In this episode, Ryan and Andrea talk about using email in B2B lead generation.  They cover what not to do and how to set up a winning campaign that won't make you come off like a spammer.  The secret may surprise you.