The Influential Communicator

[EP.13] 6 Tips on How to Sell More with Story

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6 Tips On How To Sell More With Story;


We're all suckers for a good story.


It's scientifically proven!


The truth is, in business and in life...


It’s always been a surefire way to capture people’s attention (when done effectively) and truly connect with them in a way that builds trust!


Let's face it - stories sell, facts tell! 


The best salespeople in the world know this and I want you to as well!


In this solo episode, I discuss 6 high impact tips on how you can sell more with story.


Hit that play button, and let's go!


WHAT I DISCUSS:


  • [0:34] - Introduction
  • [1:47] - Tip #1: Leading with a customer success story can burn you.
  • [3:48] - Tip #2: Think like a comedian.
  • [7:13] - Tip #3: Don’t share the right story with the wrong client.
  • [9:27] - Tip #4: If you’re struggling with Imposter Syndrome when speaking to C-suite decision makers, use the trusted advisor story.
  • [12:38] - Tip #5: Stories which connect to your prospect’s million dollar problem are cool, however stories which connect to the source of that pain are cooler.
  • [14:33] - Tip #6: If you’re sick of competing and being compared to bigger players in your space, own your imperfections and transform them into a positive.


    • VALUABLE INSIGHTS AND KEY TOPICS:


    • When to share and use a customer success story
    • How to think like a comedian when sharing stories in the sales process
    • How to communicate with c-suite decision makers using storytelling
    • How to connect with your prospect's big problem on a deeper level
    • How to stop being compared to bigger and more established companies in your space


      • 3 TIPS ON HOW TO TELL AN ENGAGING STORY TO A PROSPECT:


      • Your first story should be punchy, add business value, and be connection-focused.
      • Layer in the longer stories as you consistently earn their attention and build trust.
      • Tell a story that will make your prospect feel significant and understood.


        • NOTABLE QUOTES:
        • [9:55] - “Teach them something they didn’t know before they met you.” - Ravi Rajani
        • [11:50] - “People with a firm opinion on something are seen as thought leaders in their space, and as somebody who have a grasp on what they’re talking about.”


          • USEFUL RESOURCES:


          Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast


          Social Media:

          https://www.linkedin.com/in/ravirajani/

          https://www.tiktok.com/@theravirajani

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          The Influential CommunicatorBy Ravi Rajani
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