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Ep13 Karen Yue: Lessons learned from Covid & the future of publishing
Hindsight can teach us a few things - Karen Yue has seen event businesses adapt their game and observed common traits in leaders who succeed. She also explains why she's optimistic about the future of travel trade publishing and has a few words of advice for writers starting to look for work.
Karen is the Group Editor of Singapore-based TTG Asia Media, heading a team of almost 20 editors, reporters and correspondents across Asia-Pacific. She also leads TTG Content Lab, a division that supports industry stakeholders in their content creation across multiple platforms.
Under her charge, TTGmice features won PATA Gold Awards’ Travel Journalism for Business Articles in 2011, 2013, 2014, 2018 and 2020.
Quotes From Episode
"(With) leaders who have been able to pivot and to move ahead, the one common trait they all have is that they are not afraid of making changes. I think as individuals, when we worry too much, we overthink things and don't move."
"It's funny because every time I talk to the industry, they all want to know where they can take case studies from, to see how recovery could be for them. And everyone would look to China but really, China's a whole different game."
"What we're seeing (in publishing), even before the Covid pandemic is that yes, traditional advertising has gone down. But advertorials have gone up. Unique ways of communicating via print has gone up."
-Karen Yue
Don't miss:
5.19 - Everyone is watching China's recovery for events
8.39 - Can we take a cue from Europe?
12.43 - Advice for writers wanting to get started
13.51 - The future of trade publishing
18.40 - What successful company leaders have in common
Resources or Links Mentioned
Mix Meetings magazine:
mixmeetings.com/
Biz Events Asia:
bizeventsasia.com/
CWT travel management blog:
news.mycwt.com/
Amex Global Business Travel blog:
www.amexglobalbusinesstravel.com/the-atlas/
Amex Global Business Travel advisory:
travelvitals.amexgbt.com/
Find Karen Yue's work on TTG Asia:
TTG Asia:
www.ttgasia.com/
TTGmice:
www.ttgmice.com/
Contact Karen Yue:
LinkedIn
www.linkedin.com/in/karenyuesf/
Connect with Upon Arrival:
Email: [email protected]
View all episodes
By Adelaine Ng
5
88 ratings
Hindsight can teach us a few things - Karen Yue has seen event businesses adapt their game and observed common traits in leaders who succeed. She also explains why she's optimistic about the future of travel trade publishing and has a few words of advice for writers starting to look for work.
Karen is the Group Editor of Singapore-based TTG Asia Media, heading a team of almost 20 editors, reporters and correspondents across Asia-Pacific. She also leads TTG Content Lab, a division that supports industry stakeholders in their content creation across multiple platforms.
Under her charge, TTGmice features won PATA Gold Awards’ Travel Journalism for Business Articles in 2011, 2013, 2014, 2018 and 2020.
Quotes From Episode
"(With) leaders who have been able to pivot and to move ahead, the one common trait they all have is that they are not afraid of making changes. I think as individuals, when we worry too much, we overthink things and don't move."
"It's funny because every time I talk to the industry, they all want to know where they can take case studies from, to see how recovery could be for them. And everyone would look to China but really, China's a whole different game."
"What we're seeing (in publishing), even before the Covid pandemic is that yes, traditional advertising has gone down. But advertorials have gone up. Unique ways of communicating via print has gone up."
-Karen Yue
Don't miss:
5.19 - Everyone is watching China's recovery for events
8.39 - Can we take a cue from Europe?
12.43 - Advice for writers wanting to get started
13.51 - The future of trade publishing
18.40 - What successful company leaders have in common
Resources or Links Mentioned
Mix Meetings magazine:
mixmeetings.com/
Biz Events Asia:
bizeventsasia.com/
CWT travel management blog:
news.mycwt.com/
Amex Global Business Travel blog:
www.amexglobalbusinesstravel.com/the-atlas/
Amex Global Business Travel advisory:
travelvitals.amexgbt.com/
Find Karen Yue's work on TTG Asia:
TTG Asia:
www.ttgasia.com/
TTGmice:
www.ttgmice.com/
Contact Karen Yue:
LinkedIn
www.linkedin.com/in/karenyuesf/
Connect with Upon Arrival:
Email: [email protected]