Upon Arrival | Events & Incentives with Adelaine Ng

Ever wondered how to grow your podcast audience through LinkedIn? That's revealed in this episode. We also look at practical strategies to avoid being penalised by the platform's algorithms like clever link insertions, tagging, and photo post techniques. Plus,  the power of polling and crafting compelling content. Finally, Danielle shares her wisdom for staying productive and avoiding burnout while raising a family.

Danielle Fitzpatrick Clark is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve.

Quotes from this episode:
"LinkedIn, when it comes to conferences and events, is hands down my favourite platform".

"The reason (your target audience) is not seeing your posts is because the people that are liking it and are commenting on it aren't the right people."

-Danielle Fitzpatrick Clark


Danielle's website:
https://influencebuilder.com/

Minds of the Mighty podcast
On Apple
On Spotify

Connect with Danielle:
Email: [email protected]
LinkedIn: danielle-fitzpatrick-clark
FB: Influencer Builder
IG: @dfccoaching

LinkedIn Sales Accelerator Bootcamp:  https://entrepreneurcity.kartra.com/page/gsd1384


Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
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Ready to revolutionise your LinkedIn approach and demystify the platform's algorithms?  LinkedIn strategist and disruptor Danielle Fitzpatrick Clark continues to guide us through the maze of profile optimisation, unveiling strategies that turn your profile into a target audience-attracting magnet. She also shares advice on engagement tactics, how to use hashtags, and the Creator Mode to give your profile an algorithmic boost. Plus, how much does video really matter on LinkedIn?

Danielle is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve.

Quotes from this episode:

"LinkedIn is looking for quality posting based on what you do."

"Storytelling is doing well because we have so much AI going right now. It's getting to the point where you can tell if something's very generic."

Danielle's website:
https://influencebuilder.com/

Connect with Danielle:
Email: [email protected]
LinkedIn: danielle-fitzpatrick-clark
FB: Influencer Builder
IG: @dfccoaching

Danielle's LinkedIn Sales Accelerator Bootcamp:  https://entrepreneurcity.kartra.com/page/gsd1384

Link to a special offer: LinkedIn Sales Accelerator Bootcamp:  https://entrepreneurcity.kartra.com/page/gsd1384

Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine

Host your podcast on Buzzsprout:
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Get $20 Amazon gift card.

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Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

Can your LinkedIn profile serve you in much more powerful ways than just a virtual resume? What if you could turn it into a website or funnel? In  this conversation with Danielle Fitzpatrick-Clark, a digital marketing maven and dream client attraction specialist, we unravel the key to transforming LinkedIn profiles into irresistible lead magnets. Danielle shares her disruptive strategies, offering clear, actionable steps on making your profile an engaging experience for your target audience.

Taking the concept of buyer personas, Danielle focuses on how event planners can leverage this tool to their advantage. Enlightening us on the motivations behind different types of buyers, she offers tips on using DISC personality assessments and apps to generate successful leads.

Danielle is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve.

Quotes from this episode:

"I don't believe that we should be building a LinkedIn profile as a resume. In fact, I think that's the worst thing that you can do."

"I can pretty much look at a profile and know exactly the personality that I'm looking at."

Danielle's website:
https://influencebuilder.com/

Connect with Danielle:
Email: [email protected]
LinkedIn: danielle-fitzpatrick-clark
FB: Influencer Builder
IG: @dfccoaching

Danielle's LinkedIn Sales Accelerator Bootcamp:  https://entrepreneurcity.kartra.com/page/gsd1384

Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine

Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.

Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool

Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.

Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events.  He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.


Quotes from this episode:

"It is very, very possible to over-brand".

"There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".

-Kraig Kleeman

**To get your free vinyl, email [email protected] and let him know you heard him on this podcast.

Kraigs's website:
https://kraigkleemanlive.com/

Connect with Kraig:
Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman

Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine

Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.

Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool

Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

There's a fascinating connection between the arts and your events that can hold a transformative power. Imagine blending music, theatre, improv comedy, and dynamic choreography—turning ordinary corporate meetings into riveting, memorable experiences. This not only almost guarantees a memorable event, it also fortifies retention and amplifies learning.

But this recipe for success is also often overlooked because of many companies' traditional focus on analytics over creative flair. Yet, as we'll discover, a sprinkle of Hollywood magic can elevate events, ensuring your event's message leaves an indelible mark on its audience.

Kraig Kleeman presents an unlikely but successful mix of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events.  He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.

Quotes from this episode:

"Events still benefit tremendously from the integration of the performing arts. It can happen in a whole number of ways and customisation is key."

"There's always something that will happen on the stage that was unplanned and spontaneous, but was the result of just the creativity, the forethought, maybe prior experiences that will just come out of that performer."

-Kraig Kleeman

Kraigs's website:
kraigkleemanlive.com

Kraig's books:
A Winning Brand: How to Build a Powerful, Personal Brand in Today's Modern, Digital World

The Must React System: User's Guide to Prospecting C-Suite Executives

Connect with Kraig:
Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman

Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine

Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.

Edit interviews like a word document with Descript:
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Adelaine's game-changing podcast production AI tool

Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are ba

Sometimes we can stick to safe formulas while the rest of the world forges ahead with innovative ways for our events. Event producer Nathan Cassar believes this is what's happened to Sydney's Vivid Festival and other events that have not yielded the desired results for attendance, scoring wins for creativity or building community. But all is not lost, with plenty of inspiration around to correct our course, including lessons we can learn from Pokemon Go.

Based in Sydney, Australia, Nathan's rich experience has included being a Cruise Director for Princess Cruises, emceeing wedding receptions and leading major awards evening galas. His own awards have included Best Wedding MC by the Wedding Industry Awards (Western Sydney) 2023 & 2022 and Most Entertaining MC (NSW) - Lux-Life Global Excellence Awards 2022.

Quotes from this episode:

"(I would love to see) the ability to be more bold rather than this wide, wide funnel to try to bring as many people in as possible to take away as much money as you can (through things like) a $22 chips on a stick."

"Ask us what we're really capable of because we're already masters of being able to manipulate language and people."

Nathan's website:
www.nathancassar.com.au

Connect with Nathan:
Email: [email protected]
LinkedIn: nathan-cassar-master-of-ceremonies-sydney
FB: @nathancassar.mc
IG: @nathancassar_mc

Nathan's image credit: Puzzleman Productions

Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine

Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.

Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool

Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

Could your next emcee be the ultimate secret weapon to unlocking the untapped potential of your events? Imagine a captivating force that goes beyond mere introductions and announcements, delving deep into the layer of genuine connections and unforgettable moments from the moment your attendees walk through your event door. It's a game-changer that transforms ordinary events into extraordinary experiences. 

Nathan Cassar challenges us to expect more from our emcees by peeling back the curtain on the cruise industry, revealing its commitment to a great guest experience and also its secret, quirky world - ever heard of a noodle black market on a ship?

Based in Sydney, Australia, Nathan's rich experience has included being a Cruise Director for Princess Cruises, emceeing wedding receptions and leading major awards evening galas. His own awards have included Best Wedding MC by the Wedding Industry Awards (Western Sydney) 2023 & 2022 and Most Entertaining MC (NSW) - Lux-Life Global Excellence Awards 2022.


Quotes from this episode:

"It's about showing people that  guest connection is number one, and it's something that I see being lost in so many opportunities throughout the year".

"What really makes people's memories come to life in relation to a past event in their life is something that allowed them to feel really connected to the experience."

-Nathan Cassar


Nathan's website:
www.nathancassar.com.au

Connect with Nathan:
Email: [email protected]
LinkedIn: nathan-cassar-master-of-ceremonies-sydney
FB: @nathancassar.mc
IG: @nathancassar_mc

Nathan's image credit: Puzzleman Productions

Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine

Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.

Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool

Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

Don't let the next conference you organise be just another forgettable event. Here are six  ways you can create more engagement at your future events, with a focus on networking and professional development, at zero or minimal extra cost. This includes extended sessions, creative afternoon breaks, personalisation and the use of "passports".

Mark Herschberg is a versatile professional who is a prominent CTO within the artificial intelligence and cybersecurity sectors. In addition to his fractional CTO work, Mark teaches professional development at MIT, is frequently invited to speak at conferences and events. He is the award-winning author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app, where content creators can repurpose highlights of their published works.

Quotes from this episode:

"Networking at conferences for most works about as well as a middle school dance."

"(Providing) headshots... every time they looked at their LinkedIn, they'll think it was your conference that gave this to me."

-Mark Herschberg


Mark's website and book:
The Career Toolkit: Essential Skills for Success That No One Taught You

Connect with Mark Herschberg:
LinkedIn: www.linkedin.com/in/hershey
Twitter: @CareerToolkitBk
FB: @TheCareerToolkitBook
IG: @thecareertoolkit

Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine

Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.

Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool

Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

From the dark web to lecture halls at MIT, we look at some over-arching global trends that are challenging the way we work and conference. So how has the world changed and how do conference planners need to adapt their programs and run sheets? Also how can we leverage content beyond conference days and can technology can be seen as a friend rather than foe?

Mark Herschberg is a versatile professional who has established himself as a prominent CTO within the artificial intelligence and cybersecurity sectors. In addition to his fractional CTO work, Mark teaches professional development at MIT, is frequently invited to speak at conferences and events. He is the award-winning author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app, where content creators can repurpose highlights of their published works.

Quotes from this episode:

"The cost of filtering (information) is also becoming effectively zero."

"Conferences cannot just be about knowledge transfer. They need to be people-oriented, focusing on engaging with others and creating meaningful connections."

-Mark Herschberg


Mark's website and book:
The Career Toolkit: Essential Skills for Success That No One Taught You

Connect with Mark Herschberg:
LinkedIn: www.linkedin.com/in/hershey
Twitter: @CareerToolkitBk
FB: @TheCareerToolkitBook
IG: @thecareertoolkit

Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine

Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.

Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool

Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

The community of disabled travellers is enormous, yet largely overlooked as a tourism market. That may change once hospitality vendors realise that this market tends to spend up to three times more than the average tourist, even if they're booking budget accommodation. We explore this untapped market, bust some myths about what disabled tourists expect from hospitality providers, and applaud destinations and vendors who do this well, all through the life experiences and observations of disability travel advocate Yasmine Gray.

Yasmine Gray is a passionate globe-trotter living with progressive multiple sclerosis. She graciously opens up the dialog about the real challenges she's faced as a disabled traveller and how these experiences led to her founding GetAboutAble - a movement aimed at transforming the tourism industry into a more inclusive space.

Quotes from this episode:

"Most people who think about accessible tourism think about ramps, and wide doorways and measurements, but that's the compliance piece - inclusive travel is understanding people and asking what can I do to make your visit better?"

"Look at us as one in five travellers. Across the entire spectrum, it's 20% of the market most businesses are completely missing because they don't even think about it, much less work to cater to it."

-Yasmine Gray

Connect with Yasmine Gray
Website: www.getaboutable.com
Email: [email protected]

Connect with Adelaine:
Email: [email protected]

Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine

Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.

Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool

Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.