#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) 

Q1: Branded search campaigns are ________?  

Q2 Competitor search campaigns are ___________? 

Q3 Performance projections are ____________? 

Q4 The sales funnel is ____________ (relative to PPC)? 

Q5 The most overrated thing in PPC is ______________? 

Q6 The most underrated thing in PPC is ____________? 

Q7 What controversial or against the grain PPC opinion do you have that has not been covered yet?