Future Fuzz - The Digital Marketing Podcast

Ep.133 - Digital Twins for Real‑World Airports - Arvindh Lalam

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  • In this episode of Future Fuzz, Vince Quinn is joined by Arvindh Lalam, CEO of nCorium, to explore how digital twins are transforming airport experiences. From reducing passenger stress to helping operators optimize service flow, Arvindh shares how real-time data and sensor fusion technology are reshaping physical environments—starting with some of the world’s most complex spaces: airports.
  • Discover how nCorium delivers predictive insights, enhances user journeys, and even guides passengers to the shortest Starbucks line. Whether you're designing large venues or just want to understand how digital twins can improve operational efficiency and customer satisfaction, this episode breaks it down in an engaging, human-centered way.
  • Guest Bio
  • Arvindh Lalam is the CEO of nCorium, a company pioneering the use of digital twins in airport environments. By blending real-time sensor data from LiDAR, cameras, and other inputs, nCorium creates live digital models of physical spaces, helping airports better manage traffic flows, reduce stress for passengers, and improve SLA compliance.
  • With a background in software engineering and systems thinking, Arvindh leads a team dedicated to mapping real-world movement and enhancing experiences for both travelers and airport operators. Under his leadership, nCorium’s “Travel Companion” app and backend tools are already making waves across major international transit hubs.
  • Takeaways
    • Airports are massive dynamic spaces—digital twins offer operators and passengers a new level of visibility.
    • Real-time data allows proactive adjustments to avoid congestion and delays.
    • Sensor fusion (cameras, LiDAR, etc.) powers detailed maps of people and vehicle movement.
    • Wait-time estimates aren’t just about line length—they’re about processing efficiency.
    • nCorium’s Travel Companion app acts like Google Maps for your airport journey.
    • Staff efficiency, user routing, and spatial planning all improve with historical and real-time insights.
    • Better facility flow = less travel stress + improved airport reputation.

    Chapters

    00:00 Intro to Arvindh Lalam & nCorium

    01:30 What nCorium Does for Airports & Passengers

    03:00 The Power of Sensor Fusion in Complex Spaces

    06:00 Case Study: Picking the Best Starbucks in the Terminal

    08:00 Rerouting Crowds and Preventing Congestion

    09:30 “Shortest Line” Isn’t Always the Fastest

    11:00 The Travel Companion App: Google Maps for Airports

    13:40 Measuring Staff Efficiency & Improving Service Counters

    16:00 Real-Time vs. 6-Month Flow Reports

    19:30 Metrics that Truly Matter: Wait Times, Missed Flights

    22:00 Enhancing Reputation Through Better Physical Experiences

    24:30 Vision: A Digital Twin of the Entire Airport

    25:40 How to Connect with Arvindh and Encoreum

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    Future Fuzz - The Digital Marketing PodcastBy Justin Campbell