In this episode of Future Fuzz, Vince Quinn sits down with Santiago Martinez, Partner and CMO at Nikos Media, to explore how physical environments influence creativity, productivity, and brand storytelling. They discuss why office design is a key element in reinforcing company culture, how subtle design cues affect human psychology, and the ROI of investing in spaces that align with your brand values. Santiago also shares firsthand insights from working with brands like Google and explains how intentional design choices can help businesses foster innovation, boost morale, and increase performance.

Guest Bio

Santiago Martinez is Partner and Chief Marketing Officer at Nikos Media, a creative agency with over 20 years of experience in design and brand storytelling. At Nikos, Santiago specializes in crafting immersive brand experiences—ranging from brand identity systems to physical environments—that captivate audiences and drive results. A proponent of human-centered design, Santiago brings strategic insight and creativity to every project, helping brands communicate visually and emotionally through their physical spaces. His work spans industries and has included collaborations with companies like Google.

Takeaways

• Office design is a physical expression of your brand identity.
• Intentional environments can boost employee morale and creativity.
• Subtle design elements (like lighting, materials, and layout) influence subconscious perceptions.
• Creative spaces can revitalize a team’s energy and performance.
• Human-centered design prioritizes the experience of every person interacting with a space.
• Even small, low-budget changes can have a big impact (like adding a mirror by an elevator).
• Routine creative activities help maintain passion and prevent burnout.

Chapters

00:00 Welcome and Introduction to Santiago Martinez

01:15 What Nikos Media Does and Its Creative Focus

02:30 From Brand Identity to Immersive Spaces

04:03 Why Office Design Matters for Creativity

05:33 Seeing Through the Visitor's Perspective

06:36 Bar Rescue and Designing Human Interaction

07:18 Storytelling, Strategy, and Psychology in Space Design

08:30 Mirrors and Elevators: Small Fixes with Big Impact

09:47 How Environments Reflect Company Values

11:10 Pixar, Google, and Cultivating Creativity Through Design

14:35 Transforming Their Own Office Sparked a Creative Revival

15:58 Staying Creative: Routines, Breaks, and Resetting the Mind

17:50 Writing, Gaming, and Finding Personal Creative Outlets

18:44 How to Connect with Santiago and Nikos Media

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In this episode of Future Fuzz, host Vince Quinn speaks with Kellie Walenciak, Head of Corporate Communications at Televerde — a global revenue creation partner with a bold mission: to deliver world-class marketing and sales results and transform lives. Kellie shares how Televerde’s unique workforce — made up of both incarcerated and non‑incarcerated professionals — builds revenue for leading B2B companies while providing women in prison with critical training, experience, and second‑chance opportunities. They explore the business impact, social mission, storytelling strategy, and the Televerde Foundation’s role in supporting women through reentry and lifelong career success.

Guest Bio

Kellie Walenciak is the Head of Corporate Communications at Televerde, a global revenue solutions partner specializing in demand generation, lead qualification, and customer success for B2B clients. With over 30 years of experience in corporate marketing and communications, Kellie leads the storytelling and brand mission for a company that uniquely blends purpose with performance. She advocates for redefining narratives around incarceration, reshaping perceptions, and unlocking overlooked talent through second‑chance opportunities.

Takeaways

• Purpose + Performance Can Coexist

Televerde proves that mission‑driven companies can deliver measurable business results — high engagement, low turnover, and strong client ROI — while changing lives.

• Second Chances Change Trajectories

Over 4,700 women have passed through Televerde’s Prison to Workforce program, with a recidivism rate of ~5% — dramatically below national averages.

• Real Skills = Real Opportunities

Women in the program gain marketable sales and marketing skills, build professional networks, and often transition into roles at major companies like SAP and Salesforce after release.

• Storytelling Builds Understanding

Public storytelling — including TEDx events, virtual roundtables, and personal narratives — helps Televerde break down stigma and build empathy and support for its mission.

• Holistic Support Matters

Televerde’s Foundation expands impact by offering life skills training, transitional mentoring, and job placement services to women reentering society.

Chapters

00:48 – Introduction to Future Fuzz & Kellie Walenciak

01:22 – What is Televerde? Company overview and mission

03:12 – Inside Televerde’s workforce & prison office model

05:18 – The drive and resilience of the learning workforce

05:59 – Recidivism impact & outcomes

06:21 – Career pathways and success stories

09:39 – Communicating Televerde’s mission externally

12:06 – Public perception and stigma around prison labor

14:09 – How Televerde tells the women’s stories

16:04 – Virtual roundtable storytelling initiative

17:33 – Mission meeting business: Televerde Foundation

19:52 – Holistic reentry support and impact

20:21 – Final thoughts & how to connect with Kellie

20:50 – Contact info and LinkedIn reminders

21:09 – Closing

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Email: [email protected]

Vince Quinn

In this episode of Future Fuzz, host Vince Quinn dives deep with Zac Engler, author of Turning on Machines and Chief AI Officer at C4 Tech Services. Zac reveals how building virtual personas with AI can transform everything from sales calls to board presentations. Drawing on years of experience in AI implementation, Zac shares practical strategies for simulating target audiences, decision-makers, or even difficult colleagues—before stepping into high-stakes conversations.

They explore how executives and marketers alike can use AI personas to gain sharper insights, practice critical meetings, accelerate market testing, and avoid common pitfalls. With his trademark energy and clarity, Zac walks through frameworks, ethical safeguards, and the shift from AI replacing humans to AI enhancing human capability.

Guest Bio

Zac Engler is the author of Turning on Machines and the Chief AI Officer at C4 Tech Services, where he advises executives on practical AI implementation across industries. He’s been writing about the future of AI since 2016, and now helps companies build custom AI agents, simulate internal and external stakeholders, and unlock the next level of strategic decision-making through applied AI. Known for his pragmatic mindset and clear frameworks, Zac is on a mission to help businesses understand, trust, and responsibly scale AI.

Takeaways

• Virtual personas simulate your customers, board members, or tough conversations to help you prepare smarter.
• AI can be used to build synthetic focus groups or recreate target markets—fast and cheaply.
• Don’t chase tools—master one platform (Claude, GPT, Copilot, or Gemini) based on your needs.
• The future of work is trified: AI-only, AI+Human, and Human-only.
• AI is best at removing friction, not replacing the human connection.
• Using tools like Claude and NotebookLM, you can generate podcast-style recaps to absorb info fast.
• Be cautious with sensitive data: avoid uploading personal or proprietary information into public LLMs.

Chapters

00:00 Welcome & Zac’s Wild Preparation with Claude

02:47 What Are Virtual Personas?

04:55 Simulating Conversations Before They Happen

06:19 Using NotebookLM for Executive Briefings

07:55 Tool Fatigue? How to Pick the Right AI

10:15 How Companies Are Reshaping Work with AI

12:41 Cutting Too Deep: The Risks of Over-Automation

14:16 Personas as Virtual Focus Groups

15:27 Staying Safe: Data, Privacy, and Boundaries

17:23 When NOT to Use AI (Real Story)

19:39 Book Plug: Turning on Machines

21:03 Final Thoughts & Where to Find Zac

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In this episode of Future Fuzz, host Vince Quinn talks with Heidi Howell, Director of Marketing at Core Medical Group, about building marketing departments from the ground up — especially in an industry like staffing, where marketing has historically been under‑developed. Heidi shares her unique journey from early beginnings in recruitment and staffing marketing to leading teams, her philosophy on personal grounding and growth, and how she structures training and skill‑building to create high‑performing teams. This conversation explores balancing B2B and B2C marketing needs, prioritizing hires, and cultivating an adaptive, learning‑first culture.

Guest Bio

Heidi Howell is the Director of Marketing at Core Medical Group, bringing over a decade of experience in staffing marketing. She has built marketing functions from scratch across multiple organizations and holds deep expertise in both client acquisition and recruitment (B2B and B2C) strategies. Heidi’s passion lies in continuous learning, team development, and building marketing operations that generate revenue and empower people to grow professionally.

Key Takeaways

• Marketing in staffing — especially recruitment marketing — is a relatively new discipline that’s rapidly growing.
• Balancing B2B (clients) and B2C (candidates) requires clear prioritization and flexibility.
• Knowing who you are — both as a person and as a marketer — helps ground you amid fast‑changing demands.
• Training isn’t optional — Heidi embeds ongoing learning into weekly routines to upskill her team.
• Strong collaborative team structures — where the leader works with the team — unlock sustained performance and growth.
• Empowering team members to learn, present, and implement new skills drives both individual careers and organizational success.

Chapters

00:00 — Intro + Welcome to Heidi

00:27 — What is Core Medical Group & Heidi’s Role

01:02 — Evolution of Marketing in Staffing

02:28 — B2B vs. B2C Marketing Challenges

02:53 — Starting a Marketing Department from Scratch

04:11 — Chaos + Adaptability in Marketing

04:48 — Grounding Strategies for Marketers

07:09 — Knowing Yourself + Personal Development

08:50 — Hiring First Roles in a New Team

10:05 — Training & Upskilling Culture

12:32 — Friday Learning + Tuesday Sharing Routine

14:44 — Why Structured Training Matters

16:56 — Recruitment Marketing Origins

18:24 — Early Work in Recruitment Marketing

19:20 — Team Success Outcomes

21:36 — How to Connect with Heidi

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 KEYWORDS: #MarketingLeadership #MarketingStrategy #StaffingMarketing #RecruitmentMarketing #TeamDevelopment #ProfessionalGrowth #ContinuousLearning #B2B #B2C #MarketingDepartment #CareerGrowth #LeadershipDevelopment

In this episode of Future Fuzz, Vince Quinn chats with Conner Gossel, Director of Marketing for Broken Yolk Cafe, about bridging the gap between grassroots local engagement and national brand recognition. Conner shares how the breakfast chain grew from a single San Diego location into a 41-store regional powerhouse—all while preserving its community-first roots. From egg shortages to earned media strategies, this is a masterclass in modern marketing with personality and heart.

Guest Bio

Conner Gossel is the Director of Marketing for Broken Yolk Cafe, a 46-year-old breakfast institution with over 40 locations across five states. With a background in franchise marketing and PR, Conner has led successful earned media campaigns for brands across multiple sectors. At Broken Yolk, he combines hyperlocal grassroots marketing with national media strategy, helping the brand tell authentic stories, deepen community roots, and grow its reputation as a legacy breakfast chain.

Takeaways

• Grassroots marketing is still powerful—consistency and community involvement matter.
• “People attract people”—Conner explains how Broken Yolk’s founder built early buzz by comping meals.
• Small local acts (like dropping off food at schools or parades) build long-term loyalty.
• National PR works when it's honest, timely, and relevant—like during the egg shortage.
• Tone matters—successful media relations come from genuine value, not opportunism.
• Telling your brand’s story builds identity, even 40+ years into the business.

Chapters

00:00 – Welcome & Broken Yolk Intro

00:54 – From One Cafe to 41 Locations

02:01 – Grassroots Marketing Across States

03:23 – The “People Attract People” Story

04:48 – How to Be the Mayor of Your Town

07:07 – Why Consistency Wins in Local Markets

08:24 – Conner’s Background in Brand PR

09:58 – Merging Local Stories with National Reach

10:25 – Building Brand Legacy Through Earned Media

12:14 – Founder Story: From Greece to $110M Brand

14:08 – National Hooks That Work: Egg Crisis Example

16:05 – Broken Yolk Featured in NYT & Business Insider

17:24 – Do Turkeys Lay Eggs? (Yes.)

18:17 – Content Hooks & Thought Leadership

19:23 – Avoiding Tone-Deaf PR Pitches

20:12 – Where to Find Conner and Broken Yolk

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KeyWords:

#BreakfastBrand #GrassrootsMarketing #CommunityEngagement #PRStrategy #FranchiseMarketing #BrandStorytelling #RestaurantMarketing #LocalMarketing #HospitalityMarketing #EarnedMedia #Marketing #Branding #Franchise #Restaurant #Media #Strategy #Growth #Community #Breakfast #PR

In this episode of FutureFuzz, Vince Quinn speaks with Craig Murphy, Managing Director of ALT Agency, about his journey from hands-on web developer to strategic leader and thought influencer. Craig shares how stepping back from daily operations allowed him to scale his agency, reflect on his leadership style, and open up about his experience with autism—becoming a relatable voice for neurodivergent professionals. The conversation explores agency growth, personal evolution, content creation, and the surprising power of authenticity in business.

Guest Bio

Craig Murphy is the Managing Director of ALT Agency, a Birmingham-based digital agency founded in 2005. Starting as a self-taught web developer at age 13, Craig built ALT into a full-service agency that now includes departments for design, development, SEO, paid media, and project management. With a passion for continuous improvement and systems thinking, Craig has recently embraced a more public-facing role, using his platform to share insights on neurodiversity in entrepreneurship and the challenges of leading as an autistic founder.

Takeaways

• Founders must eventually “get out of their own way” to scale effectively.
• Shifting from doing to leading requires trust in your team and letting go.
• Sharing personal experiences, like neurodiversity, builds stronger connections and authentic brand presence.
• Planning in 12-week increments drives better strategic focus than annual plans.
• Perfection is the enemy of progress—launch first, optimize later using real data.
• Great websites evolve—"Ready, Fire, Aim" is better than perfection paralysis.

Chapters

00:00 – Intro to FutureFuzz & Craig Murphy

00:31 – Starting ALT Agency and Early Hustle

01:30 – Growing from Freelancer to Full Agency

02:04 – The Evolution of Craig’s Role

03:27 – Letting Go: The Founder Mindset Shift

05:31 – What Happens When You Step Back

06:56 – 12-Week Year: Strategic Planning

07:36 – Becoming a Public Voice for ALT

08:42 – Autism, Neurodiversity & Personal Branding

09:59 – Building Community Through Honest Content

11:27 – Why Craig Began Posting on Autism

12:28 – Professional Outcomes from Personal Stories

13:38 – Trust, Connection, and the Business Ripple

14:45 – Web Design Advice: Progress Over Perfection

16:27 – Data-Led Optimizations vs. Perfectionism

17:17 – Where to Find Craig Online

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KeyWords:

#DigitalMarketing #WebDevelopment #Leadership #AgencyGrowth #Neurodiversity #AutismInBusiness #Entrepreneurship #MarketingStrategy #WebsiteDesign #ContentMarketing #Marketing #Leadership #Autism #Entrepreneurship #Design #Strategy #Growth #Content #Agency #Digital

In this episode of Future Fuzz, Vince Quinn chats with Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners (GAP), about the importance of aligning message and medium in B2B marketing. Jocelyn shares how to craft purposeful, authentic content that resonates with the right audience at the right time. From establishing a consistent brand voice to selecting the best channels for distribution, Jocelyn breaks down the nuances of content strategy in the age of AI-generated noise.

Guest Bio

Jocelyn Sexton is the Vice President of Marketing at Growth Acceleration Partners (GAP), a consulting and technology services firm specializing in software engineering, data science, AI, and nearshore outsourcing. With a journalism background and a lifelong passion for storytelling, Jocelyn brings a human-centric approach to B2B content marketing. At GAP, she leads content and communication strategies that connect deeply with technical audiences, ensuring clarity, authenticity, and consistency across platforms. She’s an advocate for form-fitting function in marketing and believes great content must be intentional, engaging, and aligned with business goals.

Takeaways

• A strong brand voice should be consistent but adaptable across platforms.
• Content must be purpose-driven: educational, inspirational, or actionable.
• Messaging should align with audience needs and where they are in the buying journey.
• AI content can’t replace thoughtfulness—authenticity and point of view matter more than ever.
• Test new ideas quietly with pilots before scaling (bullets before cannonballs).
• Your website should be SEO-optimized and not gimmicky—it's your digital storefront.
• Each platform (LinkedIn, email, video, podcast, etc.) requires different messaging strategies.

Chapters

00:00 Welcome & Introduction to Jocelyn Sexton

01:00 Jocelyn’s Role at Growth Acceleration Partners

02:30 Early Challenges with GAP’s Messaging

04:00 Jocelyn’s Content Philosophy & Strategy

05:15 Why Targeting is Crucial in B2B Content

07:00 The Power of Brand Voice and Storytelling

09:15 Matching the Message to the Medium

12:00 LinkedIn vs. Website vs. Email vs. Video

15:00 Why Video Must Be Visual—And Inclusive

17:30 Podcasting Mistakes: Overlooking Audio-Only Audiences

18:45 Creating Inclusive, Intentional Content

19:50 How to Connect with Jocelyn and GAP

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Hashtags

#ContentMarketing #B2BMarketing #BrandVoice #DigitalMarketing #Storytelling #MarketingStrategy #GrowthMarketing #MarketingLeadership #FutureFuzz #AuthenticMarketing #AIContent #MarketingTips #MarketingPodcasts #JocelynSexton #GrowthAccelerationPartners

Guest Bio

Hector Barresi is a fractional Chief Product Officer at CXO Partners, with a deep background in launching innovative B2B technologies across global industrial giants including Honeywell, GE, and Danaher. With a focus on automation, AI, IoT, and wireless technologies, Hector has led the development of multiple products that went on to become billion-dollar businesses. Known for creating new categories from scratch, Hector now works with mid-market companies to drive innovation and go-to-market strategy, leveraging cutting-edge tools like AI to fine-tune product messaging, identify market opportunities, and scale efficiently.

Takeaways

• Breakthrough products must solve real, validated customer problems.
• Success begins at product inception—with deep customer conversations.
• New tech markets require education, storytelling, and demonstration.
• A superior product still needs the right audience and message fit.
• AI accelerates customer research and message personalization.
• Trust is essential: avoid over-automated, generic AI outreach.
• Tailoring your message to each persona and market is critical.
• Avoid common launch failures by aligning product, message, and target.

Chapters

00:00 Welcome to FutureFuzz and Intro to Hector

00:40 Hector’s Background at Honeywell, GE, and CXO Partners

01:40 The Challenge of Launching New Tech Products

02:16 The Right Way to Launch Breakthrough Innovation

04:45 Creating Demand When Customers Don’t Know They Need It

06:04 Case Study: Wireless Sensors at Honeywell

07:26 Common Mistakes When Launching Tech Products

08:00 Importance of Targeting the Right Persona with the Right Message

10:55 How AI is Reshaping Product Marketing

13:20 Humanizing AI Use in B2B Storytelling

16:30 Why AI-Generated Messaging Can Backfire

17:40 When AI Helps vs. When It Hurts

20:13 How to Connect with Hector

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Hashtags

#CreatingMarkets #EmergingTech #ProductInnovation #FractionalCPO #AIInMarketing #WirelessSensors #HoneywellSuccess #B2BStrategy #GoToMarket #CustomerCentricDesign #FutureFuzz #TechLeadership #CXOPartners #TrustInTech #IndustrialInnovation #AIandProductMarketing

#Innovation #Marketing #Technology #AI #Product #Leadership

In this episode of Future Fuzz, Vince Quinn sits down with Emeric Ernoult, Co-Founder and CEO of Agorapulse, to explore the art of empowering teams, defining expectations, and transitioning from a hands-on founder to a team-building CEO. Emeric shares how he scaled Agorapulse from a scrappy 5-person startup to a 165-person global company—without external funding. He introduces a simple but powerful framework called “What Success Looks Like” and explains how it helps teams grow, align, and self-regulate. The episode also touches on big shifts in social media content and what’s ahead for 2025-2026.

Guest Bio

Emeric Ernoult is the Co-Founder and CEO of Agorapulse, a leading social media management platform serving businesses and agencies worldwide. With over a decade of experience in SaaS and social media, Emeric built Agorapulse as a bootstrapped company—scaling it from a small team to over 165 employees globally. Under his leadership, Agorapulse has become a trusted solution for managing content, engagement, and performance analytics across multiple social channels. Emeric is known for his transparent leadership style, clear frameworks, and commitment to growing people as much as growing business.

Takeaways

• Clear expectations are the foundation of empowered teams.
• Weekly 1:1s drive alignment, growth, and course correction.
• Success in leadership is about "building through people."
• Bootstrapping forces focus, discipline, and long-term thinking.
• Letting go of control is a process—and a necessary evolution for leaders.
• Defining "What Success Looks Like" eliminates confusion and boosts autonomy.
• Self-awareness and transparency reduce the pain of hard conversations.

Chapters

00:00 Welcome and Intro to Emeric Ernoult

00:26 What Agorapulse Does & Why It Matters

01:36 Scaling Without Funding: The Bootstrapped Journey

03:04 Shifting from Doing to Leading Through People

06:14 The Mindset Shift: Player to Coach to GM

08:00 Emeric’s Leadership Framework: What Success Looks Like

10:31 Real Examples of Feedback and Expectation Setting

15:10 Impact of Clarity: Growth and Self-Correction

18:30 How to Handle When Things Don’t Work Out

21:22 Work Relationships Are Like Personal Ones

23:05 Where to Follow Emeric and Agorapulse

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In this episode of Future Fuzz, Harry Duran speaks with Paul Nicholson, Marketing Strategy Consultant at HeroWear, about what it takes to launch a radically new product and create an entirely new category from scratch. Paul shares how HeroWear’s soft, assistive exosuits are transforming the way industrial workers avoid injury—and how his team built credibility in a market that barely existed. From earned media tactics to old-school trade shows and in-person marketing, Paul walks through the smart, scrappy strategies that helped HeroWear rise to the top of the exosuit space. It’s a masterclass in trust, authenticity, and effective go-to-market strategy.

Guest Bio

Paul Nicholson is a seasoned marketing strategist and category creator with over 20 years of experience in digital and brand marketing. Most recently, Paul served as Marketing Strategy Consultant at HeroWear, where he helped define and lead go-to-market efforts for one of the world’s first practical industrial exosuits. With a background spanning Dell, healthcare, restaurants, and emerging tech, Paul blends deep digital expertise with a knack for creating new markets. He’s known for his strategic use of earned media, authentic storytelling, and building trust-first marketing programs in B2B environments.

Takeaways

• Building a new category requires education before promotion.
• Don’t overpromise—trust is built on real data and repeatable results.
• Trade publications and earned media outperform flashy headlines.
• In-person marketing is making a powerful comeback in the AI era.
• Authenticity in founder storytelling builds brand credibility.
• Marketing strategies must adapt to a world questioning what's real.
• You don’t need Forbes—industry trade pubs are gold.
• Repurpose podcast content and expert voices across channels.

Chapters

00:00 Intro and Career Reflections

01:47 HeroWear’s Mission and Product Overview

02:31 Creating a New Market Category

04:26 Shifting Perception: From Sci-Fi to Real-World Tool

06:49 Explaining the Suit: Functionality and Comfort

08:16 Building Authenticity with Real-World Media

09:13 Why Earned Media and PR Matter

12:18 Building the "Avengers" of Communication at HeroWear

14:44 Repurposing Founder Content Across Channels

15:07 Misconceptions About Exosuits

16:34 The "Nothing Beats" Moment for New Users

17:42 In-Person Marketing in the Age of AI

20:31 ROI of Trade Shows vs Digital Campaigns

23:13 Rebuilding Trust in Marketing

24:59 Why Old-School Tactics Still Work

29:20 AI Loves Brand-Neutral, Third-Party Content

30:43 Trade Publications > Mainstream PR

31:58 Final Advice: Don’t Overpromise, Share Confidently

34:26 Clever Tactics to Celebrate Clients Without Breaking NDAs

37:38 Where to Find Paul and HeroWear

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Website: https://HeroWearxo.com