In this episode, Vince Quinn sits down with Brianna Miller, Director of Demand Generation at Cohere Health, to break down what really makes ABM campaigns effective in long-cycle, high-stakes B2B healthcare. Brianna shares how she segments a tiny, complex market of health insurers, balances deep personalization with scalable strategy, and builds ABM programs that influence pipeline—without annoying decision-makers.

They also dive into Brianna’s public speaking journey, why she believes in teaching what you love, and how being an adjunct professor has sharpened her skills on and off the stage.

Guest Bio

Brianna Miller is the Director of Demand Generation at Cohere Health, a healthcare technology company focused on improving collaboration between payers and providers through AI-powered clinical intelligence. With over a decade of experience in healthcare tech and a specialty in account-based marketing (ABM), Brianna builds highly-targeted multi-channel campaigns that drive real engagement with key stakeholders in complex markets.

She’s also an adjunct professor at the University of Missouri–St. Louis, where she teaches foundational marketing to undergraduates and shares her deep industry insights from the field to the classroom.

Takeaways

• ABM is about precision: segment by tech stack, persona, and sales stage.
• One-to-few ABM balances personalization and efficiency.
• Cohere’s dual-audience model (payers buy, providers use) requires nuanced messaging.
• You don’t need the biggest budget—you need the right intent signals.
• Collaboration with sales is non-negotiable: shared dashboards and insights drive success.
• Public speaking is easier when you share what you love.
• Great content = something your audience can take home and use immediately.

Chapters

00:00 Intro: Meet Brianna Miller from Cohere Health

01:25 What Cohere Does and Its Unique Buyer/User Split

03:03 Brianna’s Multi-Channel ABM Playbook

04:18 Tools, Data Sources, and the "Know One Payer" Rule

06:23 Why Bad Personalization Is Worse Than None

07:10 What Is ABM? Brianna’s Definition

08:21 One-to-One vs. One-to-Few vs. One-to-Many

10:13 How to Execute One-to-Few Campaigns Step-by-Step

12:34 Measuring Account Engagement and Marketing Influence

13:11 Sales Collaboration: Account Picks, Messaging, and Dashboards

14:57 What Pipeline Influence Looks Like in Long Sales Cycles

16:29 From Stage to Classroom: Brianna’s Approach to Teaching

18:39 What Makes a Great Talk? Think Tangible Takeaways

20:25 Being Yourself on Stage = Content That Connects

22:27 Where to Find and Follow Brianna

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Check out her website: https://beingyourbrand.com

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In this episode, Vince Quinn chats with Wally Pinkard, Vice President of Marketing at the World Trade Center Institute (WTCI) in Baltimore, about how international business really happens — not just via websites but through deep networks, human connections and cultural fluency. Wally breaks down how his team helps local mid‑Atlantic businesses tap global opportunities, why soft skills and relationships matter in trade, and how you build a global outlook without losing local relevance.

Guest Bio

Wally Pinkard is the Vice President of Marketing at the World Trade Center Institute (WTCI), a nonprofit global business network based in Baltimore, Maryland. WTCI works with around 130 corporate members (and many more firms) to support international trade activity in the mid‑Atlantic region through events, fellowships, speaker series and connection‑making. Wally has been with WTCI for over 14 – 15 years, helping build its culture, programs and network.

(Note: Wally also has a fun earlier career note — he created a hip‑hop song that got international distribution.)

Takeaways

• International business isn’t just about exporting goods or sourcing online — it’s about understanding legal, cultural and relational nuances.
• A strong local network + global perspective can give companies an edge: one connection you make today may pay off years later.
• Intentionality beats scale when building networks: smaller, highly connected groups often create deeper value.
• Culture and patience matter: slow, steady growth and purposeful relationship‑building beat rapid but shallow expansion.
• Non‑profit networks like WTCI thrive when members genuinely want to share knowledge (even with “competitors”) — and that spirit enables global good.
• Human conversations still beat generic online research when you’re trying to figure out “what to ask” in new markets.

Chapters

00:00 Introduction to Wally Pinkard & WTCI

02:22 WTCI’s role in international business and the mid‑Atlantic region

04:26 Why soft, human connections matter more than just digital presence

06:14 Learning from others: avoiding costly international mistakes

07:16 The challenge (and advantage) of serving many industries and companies

09:28 Cross‑industry learning: e.g., defence industry learning from apparel industry

10:45 Building relationships intentionally — not just mass invites

12:23 The culture at WTCI that enables collaboration over competition

15:00 The value of incremental progress instead of rapid scaling

17:33 Keeping network intimacy while still driving impact

18:12 Wally’s earlier hip‑hop track “Land of the Gun” and its story

19:47 Where to find WTCI online and how to get involved

20:23 Closing and thanks

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In this episode, host Vince Quinn welcomes David Morse, CEO of DMo Worldwide, former Chief Revenue Officer of Cambridge Mobile Telematics, and author of The Heart of the Sale, to explore how marketing and sales should connect through the funnel. David explains why effective discovery is the foundation of complex enterprise sales, how marketing can deliver 80% of what sales needs (leaving the personalization to sales), and how “signal‑management” (market, account, person‑level signals) is critical in today’s data‑rich B2B environment. He also drops a surprise: he’s a comedian/rapper releasing an album called “Crowbars” that re‑imagines hip‑hop instrumentals with sales/marketing lyrics. A lively, insightful look at aligning marketing and sales in a modern enterprise world.

Guest Bio

David Morse is the CEO of DMo Worldwide, a company that helps B2B organisations with pipeline development, aligning marketing and sales around discovery and pain‑based personalization. Previously, he was the Chief Revenue Officer at Cambridge Mobile Telematics, where he built global enterprise sales teams. He is the author of The Heart of the Sale, which grew out of his 20‑year career navigating complex, high‑value deals. On top of his business credentials, David is also a comedian and rapper, launching an album titled “Crowbars” with sales‑themed hip‑hop tracks—Demonstrating his unique blend of professional rigor and playful creativity.

Takeaways

• Effective discovery is the engine of enterprise sales: uncovering the real problem, the people behind it, the priorities, the business case, and the process drives higher close rates and more value.
• When marketing and sales collaborate deeply (particularly in Account Based Marketing + Sales setups), marketing should deliver ~80% of the funnel content (messages, tools, research) and sales should handle the final 20% personalization and relationship nuance.
• Marketing can deliver PSP‑POVs (Pain‑based, Specific, Personalized Points of View): messages that centre the customer’s pain not the product; that are specific to their situation; and that are personalized by persona or industry.
• Signal management is a vital discipline: monitor market‑level signals (e.g., regulatory shifts, industry dynamics), account‑level signals (firmographics, technographics, events, engagement) and person‑level signals (job changes, content downloads, social engagement). Use these to inform outreach and pipeline generation.
• The “poison the well” risk: if your outreach shows no understanding of the prospect, you may not only lose the deal—you may damage future referral or reputation chances.
• Injecting personality and creativity into professional domains (e.g., David’s rap project) can differentiate you and create memorable connections.

Chapters

00:00 – Introduction: Vince Quinn welcomes David Morse

00:44 – David introduces The Heart of the Sale and why he wrote it

02:19 – Challenges in enterprise sales: deals evaporating, inadequate discovery

03:26 – How marketing + sales should work together in complex enterprise deals

04:08 – The 80 / 20 rule: marketing delivers majority, sales customise the rest

05:34 – Deep dive into PSP‑POVs: Pain, Specificity, Personalization

07:22 – Importance of knowing the personas & industry context

09:04 – Discovery: what great salespeople do when they walk into a meeting

11:01 – Relating sales discovery to networking & relationship building

13:52 – Buyers are overwhelmed; you can’t afford to “poison the well”

14:17 – Signal management explained: market, account, person signals

18:48 – Surprise: David’s rap/album project “Crowbars”

21:24 – Where to find the book and music; closing remarks

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In this episode, host Vince Quinn welcomes Sam Piliero to explore how advertising strategy must evolve to serve today’s digital‑brands. Sam explains his agency’s focus on one‑to‑$10 million e‑commerce companies, how his three‑step “M3 Method” underpins their media buying and execution, and why spending ad budget on new customer acquisition (rather than over‑servicing existing/engaged audiences) is a critical shift. He also discusses how founder‑led content drives growth, how he built his agency culture to support performance, and how aligning content, strategy and operations pays off for both clients and team.

Guest Bio

Sam Piliero is the Founder and CEO of The Moonlighters, a performance‑marketing agency that specialises in Facebook and Google advertising for e‑commerce brands in the $1 million‑to‑$10 million revenue range. Previously he worked at VaynerMedia (on the e‑commerce team) and at BarkBox (helping scale the business). He built The Moonlighters around a senior‑only team and a growth‑director model, emphasizing profitability, customer acquisition, modular campaign structures, and founder‑driven content.

Takeaways

• Focusing the majority of ad spend on new customer acquisition rather than existing/engaged audiences can unlock growth and avoid diminishing returns from high‑frequency retargeting.
• The “M3 Method” (strategy/structure + “bet the fastest horse” + cost controls/caps) provides a simplified but actionable framework for scaling performance campaigns.
• A modular campaign structure (e.g., separating new customers vs. engaged vs. existing) improves clarity and performance — instead of simply “top‑mid‑bottom funnel.”
• Time‑of‑day and day‑of‑week analysis (“betting on the fastest horse”) remains a highly under‑leveraged lever in ad strategy: shifting spend into high‑conversion days/times can improve ROI without new creative.
• Founder‑led content creates authenticity, builds trust, and serves as a valuable lead‑generation engine when aligned with the business model (not chasing vanity metrics).
• Building a strong agency culture (paying above market, hiring senior people, giving them skin‑in‑the‑game) reduces churn and drives client results.
• Content strategy should prioritise value to the ideal audience, not just the highest view‑counts.
• Many “easy mode” advertising tactics (e.g., broad only audiences, 24/7 uniform spend, ignoring segmentation) still persist — but advanced performance requires going back to fundamentals.

Chapters

00:00 Welcome & Intro

00:17 Background of The Moonlighters

01:14 Explanation of the M3 Method (Strategy Structure / Betting the Fastest Horse / Cost Controls)

02:05 Modular ad account structure: new customers vs engaged vs existing

03:05 Why many businesses overspend on existing/engaged audiences

04:34 Why audiences aren’t focusing enough on new customer acquisition

04:50 Sam’s background: media buying over the past 12+ years, VaynerMedia & BarkBox

06:44 How The Moonlighters built the team & culture (growth directors, senior staff)

08:38 Why culture and team matters for client performance

09:32 Client results: average 41% profit improvement in first 90 days

10:35 Sam’s content journey: YouTube, building an audience, leveraging his agency insight

11:48 Content strategy: focusing on value, not just views

13:30 Deep dive into M2 (“betting the fastest horse”) — day of week/time of day optimisation

15:36 Specific examples of power of shifting ad spend timing

16:12 Discussion of founder‑led content and alignment with business model

17:08 New one‑on‑one coaching program: demand from audience, pilot launch

18:50 Program launch / closing thoughts

19:38 How Sam balances agency leadership + content creation

21:32 Why content is the #1 focus (leads, education, positioning)

22:34 Closing: Where to find Sam & how to work with The Moonlighters

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In this episode of Future Fuzz, Vince Quinn speaks with Stuart Jackson, Vice Chairman of L.E.K. Consulting, about the intersection of problem-solving and people skills in consulting. Stuart shares insights from his four-decade journey at L.E.K., from joining when it was a 10-person startup to helping it become a global force. He breaks down how L.E.K. identifies critical moments in a business, crafts tailored solutions, and fosters internal trust and collaboration. The episode also dives into L.E.K.'s unique approach to marketing professional services and why in-person connections still matter in the digital age.

Guest Bio

Stuart Jackson is Vice Chairman of L.E.K. Consulting, a global strategy consultancy that helps businesses tackle mission-critical decisions. With over 40 years at the firm, Stuart has held roles spanning from office leader to head of the U.S. and global managing partner. Under his leadership, L.E.K. tripled both revenue and profitability. He is the author of Predictable Winners, a book focused on what it takes for companies to consistently innovate successfully. Stuart is passionate about problem-solving, business diagnostics, and mentoring the next generation of consultants.

Takeaways

• The hardest part of problem-solving is often figuring out the right question to ask.
• L.E.K. helps clients during “critical moments” like stalled growth or declining profitability.
• Deep client relationships and face-to-face interactions still matter—even in a digital world.
• L.E.K. transformed its business development by embedding structured outreach into its marketing operations.
• Trust across global offices enables seamless collaboration and high performance.
• Professional services must balance client delivery with proactive relationship management to avoid feast-or-famine cycles.
• Programs like international staff swaps build institutional knowledge and foster a “one firm” culture.

Chapters

00:00 Intro: Vince Quinn Welcomes Stuart Jackson

00:32 What L.E.K. Consulting Does and Stuart's Career Journey

02:37 Diagnosing Business Problems Like a Doctor

04:51 Growth Case Study: From $10M to $700M in Revenue

06:37 Profitability Case Study: Samsonite’s Global Restructuring

08:07 Why Consulting at L.E.K. Is Like Solving a Puzzle

10:28 How L.E.K. Approaches Marketing in Professional Services

12:50 Building Client Relationships Beyond Projects

14:12 The Power of FaceTime in Client Retention

15:27 A Hunting Trip that Built Deeper Client Trust

17:11 Referrals and Staying Top of Mind

18:21 How Global Collaboration Works at L.E.K.

19:45 The Swap Program and Cross-Office Learning

20:46 Where to Learn More About L.E.K.

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In this episode of Future Fuzz, host Vince Quinn sits down with Vidya Drego (VP of Marketing at SmithRx) to explore how you create a new category in a highly regulated, complex industry. Vidya shares how SmithRx is positioning itself as the alternative to legacy pharmacy benefits managers (PBMs), how she transitioned from big‑company marketing roles to a smaller challenger brand, and how the marketing team is educating the market from scratch—starting with explaining problems people didn’t even know they had. Along the way you’ll learn how content, video, analogies and internal collaboration all drive the category‑creation process.

Guest Bio

Vidya Drego is the Vice President of Marketing at SmithRx, a modern pharmacy benefits manager focused on radical transparency and real cost savings in the PBM market. Prior to SmithRx, Vidya held leadership marketing roles at major tech and SaaS companies including HubSpot, LinkedIn, and Salesforce. Her diverse experience equips her with a deep marketing toolkit, which she now applies in a more entrepreneurial, category‑defining setting. (Vidya holds advanced academic credentials and has a track record of building marketing organizations from scratch.)

At SmithRx, she leads strategy, content, brand development and demand generation to position the company not just as “another PBM” but as the modern alternative.

Takeaways

• You’re not just competin — you’re recasting the conversation. Vidya emphasises that to create a category you must show your audience that the problem they thought they were solving is actually the wrong problem.
• Big‑company experience gives you tools, but smaller challenger brands give you freedom. Vidya shares how she moved from large organisations to SmithRx to “actually apply the toolkit” and run with bigger responsibility.
• Teaching the market matters when the category is novel. SmithRx’s team invests heavily in educational content, blog posts, videos and analogies (e.g., the “$12 milk vs $5 milk” discount analogy) to help people grasp the mis‑framed problem.
• Video and storytelling help simplify complexity. In a nuanced, technical industry like PBMs, visual and narrative tools help clarify the value proposition and cut through jargon.
• Metrics beyond clicks count. In their context, success isn’t just about big audience numbers—but about trust, thought‑leadership, and influencing decision‑makers in the market.
• Internal voices amplify external credibility. SmithRx intentionally involves team members from operations, contracting, pharmacy network etc to contribute their voices and drive authenticity in content.

Chapters

00:00 – Intro and setting the scene

00:57 – What is SmithRx and the PBM business explained

02:32 – Vidya’s background: from HubSpot/LinkedIn to SmithRx

04:49 – Why she chose a smaller company and the gap she saw to fill

07:12 – The market problem: how legacy PBMs aren’t delivering as advertised

09:58 – How to start educating the market when they don’t know the problem

12:35 – Content strategy: blogs, newsletters, videos, internal voices

14:52 – The “milk price” analogy: reframing discount vs actual cost

17:19 – Video as a tool: PBM 101 series and brand style

19:44 – The role of short video, webinars and multi‑format storytelling

20:47 – Experimentation and aligning tactics to business model

22:10 – Where to follow SmithRx and Vidya on LinkedIn

22:35 – Closing remarks

LinkedIn

Follow Vidya Drego on LinkedIn (you’ll find her at SmithRx and content on modern PBMs).

Company page: SmithRx on LinkedIn.

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• Airports are massive dynamic spaces—digital twins offer operators and passengers a new level of visibility.
• Real-time data allows proactive adjustments to avoid congestion and delays.
• Sensor fusion (cameras, LiDAR, etc.) powers detailed maps of people and vehicle movement.
• Wait-time estimates aren’t just about line length—they’re about processing efficiency.
• nCorium’s Travel Companion app acts like Google Maps for your airport journey.
• Staff efficiency, user routing, and spatial planning all improve with historical and real-time insights.
• Better facility flow = less travel stress + improved airport reputation.

Chapters

00:00 Intro to Arvindh Lalam & nCorium

01:30 What nCorium Does for Airports & Passengers

03:00 The Power of Sensor Fusion in Complex Spaces

06:00 Case Study: Picking the Best Starbucks in the Terminal

08:00 Rerouting Crowds and Preventing Congestion

09:30 “Shortest Line” Isn’t Always the Fastest

11:00 The Travel Companion App: Google Maps for Airports

13:40 Measuring Staff Efficiency & Improving Service Counters

16:00 Real-Time vs. 6-Month Flow Reports

19:30 Metrics that Truly Matter: Wait Times, Missed Flights

22:00 Enhancing Reputation Through Better Physical Experiences

24:30 Vision: A Digital Twin of the Entire Airport

25:40 How to Connect with Arvindh and Encoreum

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In this episode of Future Fuzz, host Vince Quinn sits down with Megan McDonagh, Director of Revenue Marketing at Celigo, to unpack how virtual touchpoints, like webinars, newsletters, and gated content, can drive serious revenue when used right. Megan shares Celigo’s unique approach to planning and scaling content, how they repurpose webinars into multi-channel assets, and why it’s essential to understand the full customer journey rather than just the final click. Packed with real-life tactics, tech stack insights, and content strategy gold, this conversation is a must-listen for digital marketers aiming to do more with less.

Guest Bio

Megan McDonagh is the Director of Revenue Marketing at Celigo, an Integration Platform as a Service (iPaaS) company that helps businesses automate and connect their cloud applications. With deep expertise in campaign strategy, data-driven content planning, and revenue-focused marketing, Megan leads Celigo’s efforts to transform digital engagement into pipeline. She’s especially passionate about building repeatable frameworks for scaling content, leveraging tools like Goldcast, CalibreMind, and HubSpot, to drive better outcomes across the funnel.

Takeaways

• Don’t treat webinars as one-off events, design them to be repurposed across formats and channels.
• Your best content should live across email, social, blogs, and more, because different audiences consume in different ways.
• Use tools like CalibreMind to understand multi-touch attribution and buyer journeys, not just last-click conversions.
• Content that doesn’t perform organically won’t perform when repurposed. Test before you scale.
• “Collaboration with control” between IT and marketing creates autonomy without sacrificing governance.
• A well-designed series page with multi-registration boosts webinar sign-ups and reduces email fatigue.

Chapters

00:00 Intro , Vince gets warmed up

00:28 Welcome Megan McDonagh from Celigo

01:10 What is Celigo and what is iPaaS?

02:01 The beauty of automation and integration

03:15 HubSpot + Salesforce: A common integration headache

03:29 The luxury, and challenge, of a tool-rich marketing team

04:36 Managing tech overwhelm and staying focused

05:05 Webinars: Where Celigo’s content strategy starts

05:36 Campaign planning across B2B, B2C, and NetSuite

06:10 Why Goldcast is Megan’s favorite platform

07:30 Building AI agent webinars into a live content series

08:32 The hidden cost of poor webinar UX

10:07 Goldcast content pages as resource hubs

11:08 Don’t judge content by downloads alone

12:00 Show up everywhere: gated, ungated, AI platforms, social

13:04 Weekly “Program Pulse” meetings to guide planning

13:44 Why multi-touch attribution matters more than ever

15:11 Understanding buyer journeys across multiple platforms

16:11 Stay top of mind through smart repurposing

17:36 Use only content that works organically

18:00 Test, iterate, and get honest feedback

19:46 Newsletter spotlight: “Integration Bits” on LinkedIn

21:00 Builders Hub: Quick-hit content for technical audiences

22:41 Wrap-up and where to connect with Megan

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In this episode of Future Fuzz, we dive deep into marketing attribution with Scott Desgrosseilliers, Founder and CEO of Wicked Reports. With over a decade of experience and billions in ad spend analyzed, Scott reveals how most marketers are relying on broken data, and what to do about it. He introduces the Five Forces Framework, explains why ad platforms over-credit themselves, and breaks down his practical “Scale, Chill, or Kill” methodology to guide data-driven decisions that fuel real growth.

If you’ve ever felt uncertain about which channels are actually driving your ROI, this episode is a must-listen.

Guest Bio

Scott Desgrosseilliers is the Founder and CEO of Wicked Reports, a leading first-party marketing attribution platform built for high-growth e-commerce brands. With more than 10 years in the attribution space, Scott has helped marketers track real customer journeys across platforms and channels, enabling smarter decisions and stronger returns. He’s known for making complex data actionable through frameworks like Scale, Chill, Kill and the Five Forces of Attribution. Scott is also a frequent speaker and advocate for measuring what matters, new customer growth.

Takeaways

• Most ad platforms over-inflate their contributions, especially at the bottom of the funnel.
• “Scale, Chill, Kill” helps marketers make fast, confident budget decisions.
• The Five Forces framework aligns strategy, intention, measurement, and optimization.
• Attribution is about people, not just clicks, track real customer journeys with first-party data.
• You can't improve what you can't measure accurately.
• Don’t just trust ROAS dashboards, verify with neutral, consistent data.
• AI is helpful, but attribution still requires human intelligence and context.
• New customer acquisition must be measured differently than repeat sales.

Chapters

00:00 - Intro: Why Attribution Matters

01:46 - What Wicked Reports Actually Does

02:30 - The Problems with Ad Platform Reporting

03:15 - Measuring, Signaling, and Acting on Data

04:10 - “Scale, Chill, Kill” Simplified

05:30 - Attribution vs. Strategy: Why Most Marketers Miss It

07:00 - How Bad Attribution Hurts Real Growth

08:00 - The Patriots vs. Eagles Scoreboard Analogy

09:40 - The Five Forces Framework Overview

11:00 - Why Intention Must Come Before Measurement

12:30 - Setting Expectations with “Zones”

14:00 - Why the Chill Zone Saves Time and Sanity

15:20 - Pride vs. Results: Knowing When to Kill a Campaign

16:00 - From Outcome to Optimization

17:30 - Fishing in the Right Ad Sets

18:30 - Dealing with Platform Changes and AI Shifts

20:00 - First-Party Data is Your Lifeline

21:45 - Building Content and Long-Term Attribution Assets

23:00 - Where to Find Scott and Wicked Reports

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In this episode of Future Fuzz, host Vince Quinn sits down with Rich Kahn, CEO and Co‑Founder of Anura.io — a leading ad‑fraud detection platform. Rich walks us through how ad fraud works (bots, malware, human fraud farms), the sheer scale of the problem (up to ~22% of digital ad spend is fraud), how marketing teams should recognise when they’re under attack, and practical steps to protect campaigns and restore clean data. A crucial listen for any marketer buying digital media who needs to get ahead of invisible waste.

Guest Bio

Rich Kahn is the CEO and Co‑Founder of Anura.io, a specialist ad‑fraud detection solution that emerged from his earlier experience running an ad‑network. After observing the damage fraud was doing in‑house, he built an anti‑fraud platform and spun it out in 2017. eMarketing Association+2ForthRight People+2

Rich boasts nearly three decades in digital advertising and tech, and his mission is to ensure marketers aren’t paying for traffic that isn’t real.

Takeaways

• Ad fraud isn’t niche, across digital marketing, the average loss is ~20‑25% of ad spend (i.e., more than 1 in every 5 dollars) reclaimed by fraudsters. (Rich cites ~$140B stolen from ~$700B spent).
• Fraud takes many forms: bot‑clicking ads, malware on devices chewing data & battery, human fraud farms clicking/ad farming, competitor attacks (clicking your ads to exhaust budget)
• Blocking IP addresses alone no longer works: fraud networks exploit residential proxy networks, large pools of IPs refreshed constantly.
• Channel matters for exposure: search ads ~10‑15% fraud, social ~8‑10%, native/affiliate ~20‑30%, programmatic can hit ~50%.
• If you’re doing paid digital marketing, you have fraud (it’s not optional) , what matters is how much and what you do about it.
• The upside: reducing fraud cleans up your data, improves ROI, clears wasted spend, and gives you more confidence in campaign performance.
• For marketers working on tighter budgets (esp. bootstrapped companies), content marketing and appearing on podcasts (like this one!) are effective channels because you’re reaching new audiences rather than just retargeting the same crowd.

Chapters

00:00 – Welcome & Intro to Rich Kahn

00:21 – What is ad fraud and what does Anura do

01:21 – Who are the fraudsters and how do they operate

02:33 – Case example: malware on phones drawing data & battery

03:35 – Competitor fraud: clicking rivals’ ads to drive them off budget

06:44 – Why IP‑blocking is outdated — discussion of proxy networks

11:00 – How to figure out how much fraud you have (free scans, analytics)

13:06 – From ad‑network to anti‑fraud spin‑out (Rich’s origin story)

18:08 – Safest traffic: organic/earned, but still has some fraud

19:42 – The ROI of cleaning your ad‑traffic: how big the gains can be

21:54 – Fraud rates by channel (search, social, affiliate, programmatic)

24:08 – Why Rich uses podcasting & content marketing for growth

26:06 – How to follow Rich and Anura for more resources

26:35 – Closing remarks

LinkedIn

– Follow Rich Kahn on LinkedIn

– Connect with Anura.io → https://www.anura.io/

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