Powerful Marketing Tips podcast

EP138: How to Build a Personal Brand on LinkedIn

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In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai Peksén and Mira Thimmayya. Together, they dive into the human side of personal branding—how to build your professional identity on LinkedIn in a way that actually feels like you. This conversation is packed with real-world insights, memorable stories, and plenty of laughs!

Practical Tips for LinkedIn Personal Branding:
  • Start small: One post per week is still consistency.
  • Engage: Comments are mini-posts and powerful conversation starters.
  • Focus: Stay within your niche to establish credibility.
  • Use video: Build trust faster by letting people see and hear you.
  • Social proof matters: Ask for and give recommendations on LinkedIn.
    • Timestamps:

    08:00 – Be yourself (even in serious industries)

    16:10 – Thought leadership tips
    28:20 – Avoiding overwhelm and finding your consistency
    37:40 – The STICKY Method explained
    45:20 – Songs, quotes, and final takeaways

    Links:
    • Connect with Mai Peksén: https://www.linkedin.com/in/maipeksen/ 
    • Connect with Mira Thimmayya: https://www.linkedin.com/in/mirathimmayya/ 
      • Continue the Conversation in the Hub:

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      Powerful Marketing Tips podcastBy Powerful Marketers