In this episode of the Powerful Marketing Tips podcast, our AI hosts continue the deep dive into the core concepts of the book, The Greatest Marketer. This discussion focuses on Chapter 2: Strategy, addressing the critical disconnect between marketing departments and the C-suite. With 70% of CEOs reporting a lack of trust in marketing to deliver growth, the conversation explores the frameworks necessary to move from being a cost center to becoming a strategic growth engine. You will learn how to align your tactics with business goals using the Px model, the Business House framework, and the shift from a classic sales funnel to the Customer Journey Flywheel.

00:01:05 – Addressing the 70% CEO trust gap in marketing

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Build your strategy with us inside the Powerful Marketers Hub. Use the code PODCAST to join our premium membership for free for one month. Access templates, tools, and a community that supports your growth.

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Shoppers face over 40,000 products in a typical supermarket. They rarely weigh the pros and cons for every item. Instead, the decision to buy happens in a single nanosecond.

In this episode, Mari-Liis Vaher speaks with Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto. They discuss why the traditional focus on features and benefits often fails and how successful brands design for the "Blink Factor" by using shape and color to trigger instant emotional connections.

00:00:39 – Introduction to the "Blink Factor" and the nanosecond decision

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In this episode of the Powerful Marketing tips podcast, you will hear an AI-generated conversation diving deep into Chapter 1 of The Greatest Marketer.

If you often feel like a hamster on a wheel in marketing, then this episode is for you. We explore the archetype of "Marge," the hardworking marketing manager who is drowning in tasks yet struggling to prove her value. The discussion breaks down why "busyness" is often a trauma response to a lack of strategy and how constraints (like limited budget or time) can actually be your biggest competitive advantage.

You will learn practical frameworks for regaining control, including the BPS Pyramid for personal sustainability and the concept of "Hurry Slowly." This episode shows you why putting on your own oxygen mask first is the most important step of leading your marketing.

What you’ll learn in this episode:

Timestamps:

00:00 – Introduction: Why mindset is the foundation of marketing success

🔗 Resources & Links:

👋 Who We Are:

We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.

Inside the Hub, you’ll find:

👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual 

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Website: powerful-marketers.com

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In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Martšenkov cover three timely topics as the year draws to a close: managing holiday promotions, the necessity of rest, and preparing for the upcoming year.

They begin by discussing the double-edged sword of seasonal sales. While discounts can drive immediate traffic, they often attract customers who lack genuine brand loyalty. Mari-Liis and Laura explore why competing on price can damage your long-term sales and why focusing on your unique value proposition is a sustainable alternative.

The conversation then shifts to well-being and the importance of stepping off the "hamster wheel". Laura shares insights from her recent laptop-free vacation, explaining that taking time off is less about the time away and more about the preparation and mindset that allow it to happen.

Finally, the hosts discuss how to set the stage for a successful new year. They share practical advice on organizing internal processes and reflect on the patience required to build long-term success.

00:00 The Pros and Cons of Holiday Promotions

We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.

Inside the Hub, you’ll find:

👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code.

Website: powerful-marketers.com

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Feeling unsure how to stand out on Amazon? In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher talks with Pasha Knish, CEO of AMZ Optimized, about what it really takes to succeed on Amazon today.

Pasha shares how he moved from selling products to building a full-service Amazon agency, why market fit matters more than “hacks”, and the core steps to launch and grow on Amazon. They also walk through a live mini consultation for Mari-Liis’s book The Greatest Marketer and talk about how to use pre-orders, AI tools, and smart advertising to build visibility and trust.

💡 What You’ll Learn in This Episode:

⌛ Key Timestamps:

00:05:07 – Navigating the Amazon marketplace and why market fit matters

🔗 Resources & Links:

👋 Who We Are:

We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.

👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.

Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual

🌐 Let’s Connect:

Website: powerful-marketers.com

#powerfulmarketers #podcast #marketingcommunity #marketingtips #amazonmarketing #ecommerce

Feeling like a hamster in a wheel with your marketing? In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Martšenkov continue their unscripted conversation sparked by AI-generated questions. This time, the focus is on marketing leadership, proactive planning, and protecting your well-being.

They unpack the idea of “hurry slowly”, why always being “busy” is not a badge of honor, and how to shift from reactive task-doing to clear, intentional leadership. You’ll also hear why MIP (Most Important Person) time, systemizing repetitive work, and healthier boundaries are non-negotiable if you want to lead sustainably instead of burning out.

02:39 The Importance of Proactive Marketing Leadership

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In this episode of the Powerful Marketing Tips Podcast, host Mari-Liis Vaher speaks with Michael Kempner, Founder and CEO of MikeWorldWide (MWW), one of the top independent PR and marketing agencies in the US and UK.

With over 37 years of experience guiding Fortune 500 CEOs, global organizations, and political leaders through high-stakes situations, Michael shares why every marketer needs a crisis plan and how reputation management has become essential for every business today.

They talk about how to build trust before a crisis, how to communicate effectively under pressure, and why preparation can turn a problem into a brand-building opportunity. Michael also discusses the role of marketing, social media, and AI in today’s fast-moving communication landscape.

32:11 How prepared companies build lasting trust

About Michael Kempner

Michael Kempner is a recognized authority on reputation management, crisis communication, and corporate responsibility, and has advised many of the world’s leading executives and organizations.

Michael has been named PRWeek’s PR Professional of the Year twice and was inducted into the PRWeek Hall of Fame in 2020. He also served on national boards and was appointed by President Obama to the White House Council for Community Solutions and as a Governor of the US Agency for Global Media.

🌐 Website: mww.com

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In this fun episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov, do something different: they let AI take the role of interviewer.

With zero preparation and plenty of curiosity, they answer thought-provoking questions about marketing, burnout, community, and how to work smarter in today’s fast-paced world.

Mari-Liis and Laura share what they’ve learned about overwhelm, why “no one wins alone” is more than just a slogan, and how to avoid the most common mistakes businesses make with marketing. You’ll also hear their first impressions of AI (spoiler: they weren’t impressed at first), and how they now use it to support their creativity and strategy.

If you’ve ever felt like marketing is too much, this episode will remind you that simplicity, collaboration, and clarity always win.

00:01:00 – Early misconceptions about success in marketing

Why No One Wins Alone: Inside the Powerful Marketers Hub

We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.

Inside the Hub, you’ll find:

Website: powerful-marketers.com

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In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Carrolee Moore, award-winning speaker, marketing strategist, and founder of The Podcast Pitching Society. Known as the "anti-social content marketer," Carrolee explains why she believes podcast guesting is one of the most powerful ways to grow visibility without relying on social media.

She shares why trust is the real currency of visibility, how to measure it, and how to repurpose podcast appearances into lasting content. You’ll also learn why consistency doesn’t mean posting every day, but instead showing up with purpose where it matters most.

What You’ll Learn in This Episode:

Key Timestamps:

00:03:06 – The Anti-Social Content Marketer's Journey

00:20:46 – Finding the right fit podcasts

Resources & Links:

👋 Who We Are:

We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.

Inside the Hub, you’ll find:

🌐 Let’s Connect:

Website: powerful-marketers.com

#powerfulmarketers #podcast #marketingcommunity #marketingtips #marketingsupport

In this casual, non-scripted conversation, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov open up about their personal journeys in marketing, how they balance their different strengths, and why they created the Powerful Marketers Hub. They share the importance of knowing what gives and drains your energy, reframing mistakes as learning opportunities, and finding community support.

You’ll also hear about the “Make It Happen” rooms inside the Hub, opportunities for young marketers, and how to get early access to Mari-Liis’s upcoming book The Greatest Marketer.

⏱️ Timestamps

00:01:45 – The Queen of Impossible Story

🔗 Related Resources

👋 Who We Are

We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.

Inside the Hub, you’ll find:

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