Powerful Marketing Tips podcast

EP146: Managing Holiday Promotions, Avoiding Burnout, and Planning for 2026

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In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Martšenkov cover three timely topics as the year draws to a close: managing holiday promotions, the necessity of rest, and preparing for the upcoming year.

They begin by discussing the double-edged sword of seasonal sales. While discounts can drive immediate traffic, they often attract customers who lack genuine brand loyalty. Mari-Liis and Laura explore why competing on price can damage your long-term sales and why focusing on your unique value proposition is a sustainable alternative.

The conversation then shifts to well-being and the importance of stepping off the "hamster wheel". Laura shares insights from her recent laptop-free vacation, explaining that taking time off is less about the time away and more about the preparation and mindset that allow it to happen.

Finally, the hosts discuss how to set the stage for a successful new year. They share practical advice on organizing internal processes and reflect on the patience required to build long-term success.

What You’ll Learn in This Episode:
  • The risk of holiday discounts: relying heavily on price cuts can train customers to wait for sales rather than buying for value.
  • Value over price: effective marketing focuses on service, product quality, and people rather than just being the cheapest option.
  • Rest is strategy: stepping away from daily operations often leads to better solutions and renewed energy.
  • Preparation enables freedom: planning ahead allows you to take vacations without negatively impacting client relationships or business momentum.
  • The reality of growth: overnight success is a myth. Building a community or a brand takes years of consistent effort behind the scenes.
  • Organizing for clarity: using the end of the year to clean up digital files and processes reduces anxiety entering the new year.
    • Timestamps:

    00:00 The Pros and Cons of Holiday Promotions

    02:19 Why Post-Campaign Sales Drops Happen
    05:48 The Importance of Rest and Vacation for Marketers
    09:39 Using Time Off to Improve Business Systems
    12:13 Preparing for the New Year and Organizing Processes
    14:20 Reflecting on the Year and Long-Term Growth

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