Employee advocacy is on the rise. But what does that mean for companies like yours and how will it transform the way you work? On this week’s episode, Jen McClure, one of the original authorities on digital and social media and CEO of JEM Consulting & Advisory Services, shares insights on the factors that affect the growth of employee advocacy and engagement. Plus, she gives her advice about what it takes to make employee advocacy a core business initiative and get everyone in your company on the same page.