AMPlify

Over the last four years, Boostability has developed and refined an employee advocacy program that has transformed their culture and business. In this session from the 2018 AMPlify conference, Kelly Shelton VP of Marketing with Boostability will share his findings, mistakes, and successes on how to engage, motivate and reward genuine employee advocacy. He will walk you through the setup, infrastructure, point system, management and strategy around a successful employee advocacy program.

What You’ll Learn:

· How to set up the proper infrastructure to gamify your employee advocacy program

· How to fuel consistent content creation

· What it takes to get gamification right

Marketing is increasingly recognized as a strategic partner in driving leads for B2B organizations. One way to effectively generate leads is through employee advocacy, but for an employee advocacy program to succeed, three things need to be true:

1. Start at the Top! Leadership must buy in and participate

2. Content must have a purpose and address specific needs of your followers

3. Employees, especially sales, must be enabled

In this talk from the 2018 AMPlify Conference, Karin Aviles, Sr. Manager of Demand Generation & Field Marketing with Centrica Business Solutions, discusses how Centrica, a global B2B energy company, developed an effective employee advocacy program. All while launching a new brand in North America.

What You’ll Learn:

· How to gain leadership buy-in of your employee advocacy program and sustain it

· How to create content that will drive demand and keep employees engaged

· How to enable and empower your Sales team

· How employee advocacy can help you brand steal the show at events

Connect with Karin on LinkedIn (https://www.linkedin.com/in/karinaviles/).

Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising. In an overcrowded Twittersphere people are gravitating towards subject matter experts as a trusted source of knowledge and experience and are keen to here from their fountain of knowledge rather than the company push based Twitter id. In this talk from the 2018 AMPlify Conference, Steven Dickens, Global Offering Manager with IBM gives a first-hand account of how to engage your experts to spread the word for you.

What You’ll Learn:

· Hints and tips from an SME who is not a marketer or a social media lead

· How IBM is driving social media advocacy platforms to drive top line revenue

The old world of law firms establishing decades-long relationships with clients who pay whatever invoice is sent and send repeat business to their long-trusted outside counsel is over. Today, competition for corporations’ work is stiffer than ever with long-time counsel fighting many entrants on the market. Additionally, the path to partnership is taking longer than ever. Many attorneys are missing out on building both the law firms’ brand and their own personal brand through social media. In this talk from the 2018 AMPlify Conference, Sameena Kluck, Strategic Account Executive with Thomson Reuters discusses how lawyers and law firms can take the next step to engaging clients and building their brands through social media.

What You’ll Learn:

• Why and how in-house legal folks are using social media

• How law firm attorneys should engage with clients on social media

• How attorneys can engage with potential clients or leaders in their industries

• Why associates can and should build their brand and show their leadership to their own firm leaders through social media

 

Connect with Sameena on LinkedIn (https://www.linkedin.com/in/sameenakluck/) or on Twitter @SameenaKluck (https://twitter.com/SameenaKluck)

At Booz Allen, everything begins and ends with employees. They needed them to feel connected to a collective purpose and share the company story. This was easier said than done. The majority of their employees work within the Department of Defense or the Intelligence Community – making them highly risk-averse, difficult to reach during business hours, and not social media savvy. In this talk from the 2018 AMPlify Conference, Donald Jones, Lead Associate & Social Technologist with Booz Allen shares how they developed a comprehensive approach as part of their overall employee engagement strategy to get employees smart on social media, educ ate them on how to safely and effectively talk about work online, and provide them a tool to make it easy for them to do so.

What You’ll Learn:

• How Booz Allen shifted employee social media culture from ‘risk averse’ to ‘safe sharing’

• What mix of training and educational resources Booz Allen used to meet the diverse needs of a large employee and leadership base

• How to leverage employee advocacy tools to reach dispersed employees and make sharing easy and safe

 

Connect with Donald on twitter @oleandros (https://twitter.com/oleandros) or LinkedIn (https://www.linkedin.com/in/donaldejones/)

Company rebrands and product launches are notoriously complex and lengthy projects that consume marketing and company resources. Success depends on achieving company-wide participation, buy-in, adoption, and flawless execution across all market facing departmental functions. At the 2018 AMPlify Conference, Henry Bruce, Contently’s SVP of marketing, shared how Contently designed, developed and successfully executed a rebrand and launch process in less than six months.

More than ever marketing organizations are taking on the responsibility to help companies innovate. Often, that requires transformation of capabilities within their organizations. From the digital imperative to mining deep insights and analytics, marketing teams are working hard to move through the change curve the industry is experiencing. However, what often gets overlooked are the associates and the embedded culture within the company that might struggle with change and innovation. Brent Korte, Chief Marketing Officer with Ameritas explored this challenge facing many organizations in his speech at the 2018 AMPlify Conference.

In a recent survey, 91% of respondents indicated that they were doing content marketing, but 53 percent of teams were small or one-person operations. How can brands keep up with content demands? Turning to a free resource that already knows, and maybe even loves, your brand is a no brainer. Employees are authentic, they are intrinsically motivated, and they can be brand safe spokespeople in ways that no paid influencer could ever provide.  Michelle LeBlanc, Social Media and Content Marketing Director with Fuseideas dove into this topic at the 2018 AMPlify Event.

While much of the discussion around employee advocacy best practices rightly focuses on program roll-out and adoption, it is equally important to focus on what content you will distribute through your employee channels – ensuring that relevant and personalized messages are being provided to the right people at the right time. This is exactly what Casey Hall, head of social media business communications with Thompson Reuters, discussed on stage at the 2018 AMPlify event.  Let’s hear what he had to share on developing content strategy for employee advocacy programs based on his experience with Thompson Reuters.

The more globally distributed a company is, the more disjointed their social media efforts threaten to become. How do you develop an effective, streamlined social media and employee advocacy strategy when your employees and audience are spread across continents and time zones? How do you craft culturally impactful social messages when every region reacts to the same message a different way?  Live from the AMPlify Conference stage, Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, a global B2B software testing company, addresses how her company used GaggleAMP to develop a cross-cultural employee advocacy program so effective that it re-shaped Tricentis’ corporate social media strategy as a whole.