AMPlify

Do you employees know where to easily find your corporate social media policy and general posting guidelines?  In this speech from the 2017 AMPlify event, Jamie Laliberte Whalen, Sr. Manager of Content & Social Media at Mimecast, shares how you can make a social go card of your own, how to empower your company to empower themselves and how to make social fit at every level and department in your company.

Does your content stand out in a crowd?  Or is it lost in a sea of sameness despite implementing an employee advocacy program.  It isn't enough to put the content out there in the hopes that people will find it.  You have to deliver the right content in the right way in order to get noticed.  This is the expertise of Gaetano DiNardi, VP of Marketing at Sales Hacker.  Caetano is a musician turned SEO and Content Marketing expert.  His background as a musician combined with his technical marketing acumen creates a unique hybrid of creative and analytical skills that we were luck enough to tap into in this interview.

Despite the fact that social media and digital become more and more prevalent each and every day the opposite of that is true in that countries around the world are tightening their spam and data privacy laws to protect the very people you are trying to reach.  So, it is becoming increasing important that companies have a keen understanding of what marketing activities are compliant and non-compliant so that your marketing efforts don’t get way laid right when they are picking up speed.  Sally-Anne Kaminski, Manager, global social media strategy at Zebra Technologies, has been on the front lines of dealing with this topic.  In this episode, she shares tales from the battlefield on what it takes to gain approval and launch an advocacy program that is dealing with the privacy issue daily.

Employee advocacy is on the rise. But what does that mean for companies like yours and how will it transform the way you work? On this week’s episode, Jen McClure, one of the original authorities on digital and social media and CEO of JEM Consulting & Advisory Services, shares insights on the factors that affect the growth of employee advocacy and engagement. Plus, she gives her advice about what it takes to make employee advocacy a core business initiative and get everyone in your company on the same page.

So you have an employee advocacy program. Your people are fully engaged and active and they are driving loads of traffic to your social sites, your website and more. What next? What do you do with that traffic so that it has a value add beyond brand awareness. You need to create leads. Listen as Jason Sibley, CEO and Head of Campaign Strategy at Creation Agency shares five of his top tools to turn traffic into leads.

Starting an employee advocacy program is one thing. Keeping your employees engaged and sharing is another. On this episode of AMPlify, host Glenn Guadet chats with Kelly Shelton, Vice President of Marketing at Boostability. For Kelly and the Boostability team, employee advocacy was a no brainer but that doesn’t mean it came easily. They have put a lot of hard work and time into delivering valuable content and guidance to their employees that not only raises awareness of the brand but also gives something back to the employees. In his interview, Kelly shares the Boostability secrets to converting your employees into active members of your program and he discusses how to make sure everyone reaps the rewards.

Brand engagement and employee advocacy shouldn’t be limited to one area. If you have customers around the world, your advocacy frequency signal should reach them. Julie Hayes, Sr. Brand Communications Manager at Autodesk shares how they scaled their program to reach advocates in 37 countries and 11 languages. Her hard-earned lessons could be the key to unlocking going global with your employee advocacy efforts.

How might a well-crafted employer brand affect talent attraction if you aren’t a market leader? This is the question that Jörgen Sundberg, CEO of Link Humans, a company that helps employers be more attractive to top talent, spends his days answering. One answer that he has explored is the power of a strong employee advocacy program as a means of attracting the best talent out there for your brand. Jörgen’s new book, Employee Advocacy: The Ultimate Handbook takes a deep dive look at what employee advocacy is, why you should do it and how it works. In his interview with Glenn Gaudet of GaggleAMP, they explore how to jump start your advocacy program, what companies are doing right or wrong with employee advocacy and some important details that you always need to take into consideration no matter the size of your program.

Events are a big boost for brands. There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee. Daniella Peting, Social Media Manager at Motorola Solutions covers nine ways to get more from events using that ever so powerful tool of social media and how employees can be a part of harnessing that power to gain more social influence for your brand.

Social media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brands goals, in each and every post. Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. This is the message of Douglas Spencer President of Spencer Brenneman. He joined us for AMPlify to discuss how to find the right voice for your employees.