AMPlify

Driving engagement in your advocacy programs is one thing when you are working with internal employees; but it can be a completely different animal when you are working with non-employees like independent contractors in a sales organization dispersed across the country. Chris Winston, Communications Manager at Colonial Life joined us at AMPlify to provide insight and understanding on how you can get the same level or more engagement and commitment to an advocacy program from your non-employees. In this talk he shares a case study based on what Colonial Life has learned from their experience.

There is a lot of talk around content marketing, but most companies struggle with identifying its true impact on revenue. Mike Pace, Sr. Manager of Online Marketing at SendGrid talks about how through analyzing data it is possible to attribute real revenue to your content marketing efforts. Mike walks us through steps to identify where content has its greatest impact on the customer journey, how to leverage all this new found information to create the right content and where content marketing actually fits into the revenue model.

How do you influence advocacy if you aren’t influencing engagement? Employees and even your customers aren’t going to share anything about your brand good or bad if they aren’t engaged. Driving engagement is driving experiences. Ashley Mayhew, Communications and Media Lead at TD Bank, discusses what how great communications means great employee experience and a great experience means engaged employees.

When it comes to employee advocacy an often overlooked voice is that of the CEO. That single voice has a power to generate opportunity and influence and establish your brand even more so than the combined power of your employees. Ryan Murphy, PR, Editorial Content and Social Media Manager for Carbon Black joins us to pull back the curtain on the CEO Effect and how you can bottle it to amplify your organizations voice.

When starting your employee advocacy program you need buy in from the executives. How do you get it? Jason White , Director of SEO at Hertz, joined us to share stories of his success and failures on this front. He divulges some hard earned tricks and tips to help you institute change in your organization and discusses how employee advocacy was the corner stone of his strategy.

Steven Dickens, global offering manager of IBM, joins us to talk about how you can enlist the help of subject matter experts both internally and externally to be your biggest brand advocates. He has an insiders perspective on how employee advocacy actually works and how it benefits the employee and the subject matter expert.

Tristan Bishop Senior Director of Digital Customer Experience at McAfee previously worked with Informatica to develop and launch an employee advocacy program that grew from 10 participants to over 900 employees in less than three years. His TEAM method made it easy for employees to share content and actively support the brand at conferences and other venues; bringing to Informatica a new level of market awareness it previously didn’t have. Let’s listen in to hear what Tristan had to share.

AMPlify is the companion podcast to AMPlify: The Employee Advocacy & Engagement Conference. The AMPlify podcast provides conversations with the leading practitioners and thought leaders around employee advocacy and engagement.

Employee advocacy and engagement is essential to any successful corporate marketing effort. In this podcast, you will learn about best practices, trends and strategies that have made impact in the companies currently engaged in these efforts.