Driving engagement in your advocacy programs is one thing when you are working with internal employees; but it can be a completely different animal when you are working with non-employees like independent contractors in a sales organization dispersed across the country. Chris Winston, Communications Manager at Colonial Life joined us at AMPlify to provide insight and understanding on how you can get the same level or more engagement and commitment to an advocacy program from your non-employees. In this talk he shares a case study based on what Colonial Life has learned from their experience.