AMPlify

On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Bernie Borges. Bernie is the Co-Founder and Chief Marketing Officer of Vengreso having previously been the CEO at Find and Covert. He also currently hosts the Social Business Engine podcast. In their discussion, Glenn and Bernie explore the ups and downs of employee advocacy and ways to make it easy for employees to share their stories to help promote your company.

On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Tara Zoumer, who at the time was PR coordinator and Social Media Manager for TriNet, and who now works as an Independent contractor in PR Strategy and implementation. Tara stresses the importance of communication and enjoys the challenge of figuring out how to best communicate a message and making sure that it resonates with the intended audience. In her discussion with Glenn, they go in depth on the importance of including your employees in your social media strategy.

LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” Our guest today, Samantha Stone founder of The Marketing Advisory Network, wanted to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. In her discussion with host Glenn Gaudet she shares insights from the Employee Advocacy Impact Study her company conducted and how she has put what she learned into practice in her business.

On a special episode of AMPlify, this week host Glenn Gaudet is joined by Sally Anne Kaminski and Karin Aviles. As past attendees and speakers at the AMPlify Conference, both Sally Anne and Karin have insider knowledge as to why AMPlify is the can’t miss event of the year. They share their experiences, lessons they learned… based on their copious number of notes and encourage everyone to be at this year’s upcoming event.

You might be wondering if an employee advocacy program is right for you. What if your company doesn’t allow employees to use social media? Or even invest time in it for promotional purposes? Our guest today encountered both of these road blocks at his company. Donald Jones, Lead Associate and Lead Digital Strategist at Booz Allen Hamilton had an uphill battle when it came to implementing an employee advocacy program. However, with a strategic plan of action that included guidelines and lots of training his company has seen great success. Donald talks in depth about the techniques Booz Allen Hamilton employed in this interview with host Glenn Gaudet.

Every good marketing strategy needs a little bit of everything, knit together with purpose. Employee advocacy is just one of those tools that can bring new purpose and drive to your companies marketing efforts. Kelsey Kruzel, Social Media Manager at CDK Global, took her experience in tying together strategy and creativity to bring employee advocacy to her company. She structured the program with a focus on social media and brought everyone on board through a strategic plan that emphasized ROI, education and a company-wide cultural shift. She shares her story and tricks of the trade in her chat with Glenn Gaudet on this episode of AMPlify.

Consistency is a key aspect of everything you do in your business.  At the corporate level, you have to be sure your messaging is consistent in every department but especially at the front lines.  On this episode host Glenn Gaudet chats with Henry Bruce, the senior vice president of marketing for Contently a content marketing platform that brings story telling into brands to tell their story to the marketplace. Henry shares his secrets to navigating what he calls the communications waterfall inside your company and explains how to overcome resistance at any level when navigating the choppy waters of changing your brand messaging.

Implementing change in an organization is never an easy process. Implementing change that involves your team getting on board and being the advocates requires a lot more planning and effort. Brent Korte, Chief Marketing Officer at Ameritas, knows this better than most. He joined Ameritas with the agenda to make some changes that ultimately resulted in them implementing an employee advocacy program. His role during that process and now is to make sure that customers and associates feel awesome about every interaction they have with Ameritas. This involves everything from marketing, customer experience, analytics, digital communications, community relations, innovation and more. In this chat with host Glenn Gaudet, Brent talks about the crucial factors to consider when implementing change and why having the mentality that transformation starts at home should be your starting point.

When it comes to marketing your brand across cultural boundaries the road can be a bumpy one. Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, an international B2B software testing company, has successfully designed and launched a corporate social media strategy and a global employee advocacy program. Daunted at first by the expectation from within the company of automated social media, Chelsea developed a program that has boosted not only the Tricentis brand but the personal brands of its employees as well. Here more about her experience, struggles and triumphs on this week’s episode of AMPlify.

Scott Bardell has been a consistent innovator in the public relations and marketing space.  As the President and Founder of Idea Grove he helps his clients reach media and buyers by pushing the envelope through the power of employee advocacy.  In this discussion with host Glenn Gaudet, Scott shares his unique perspective on public relations, ways to build those crucial PR relationships and the best places to focus your time and energy to maximize results.