AMPlify

EP30: Incorporating Employee Advocacy in Your Content Marketing Strategy with Michelle LeBlanc


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In a recent survey, 91% of respondents indicated that they were doing content marketing, but 53 percent of teams were small or one-person operations. How can brands keep up with content demands? Turning to a free resource that already knows, and maybe even loves, your brand is a no brainer. Employees are authentic, they are intrinsically motivated, and they can be brand safe spokespeople in ways that no paid influencer could ever provide.  Michelle LeBlanc, Social Media and Content Marketing Director with Fuseideas dove into this topic at the 2018 AMPlify Event.
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