There are a bunch of things you should determine to understand and achieve the smartest way of generating revenue. Your average order value and your lifetime value are the keys to beginning a discovery journey on how you manage your traffic. Never underestimate the power of knowledge.    Quotes to Remember:   

• “If you want to scale, if you really want to start getting data from your business, you’re going to have to get a little more granular.”
• “Start making a system inside of your business where, at least, at least, I would say, weekly you’re analyzing how much you spend, how much your average value is, what your costs per acquisition are by channel so you can know where to cut cost and where to start spending more money for you to actually scale.” 

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