Fueled by the passion to portray Africa, his home turf, as the beautiful place it is, Jonathan started his business. Whether it's the people or the incredible land, Jonathan was dedicated to show the world how Africa really was. How did he do this? Through his brand NEGUS. Jonathan tell us his inspiring story of how this idea came to him after a trip back home. Inspired by his mom's work ethic, he explains to us the in and outs of his rapidly growing company. He leaves us on one note. "Don't delay gratification... " Listen to learn more about his amazing personality and story.

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