A former #1 ranked wheelchair tennis player in Canada, Joel Dembe has represented his county at numerous tournaments across the globe. Notably the 2012 Paralympics in London, and the 2015 ParaPan Am Games in Toronto, where he brought home the bronze medal in front of a hometown crowd.

He recently retired from competition, and sits down with us to chat about what it’s like starting off as an athlete, and then growing into his own personal brand.