Welcome to the 7th episode in our Candle Maker Connections series. This time I'm joined by Sue, Gina & George to talk about the how/when/why of expanding your product range beyond candles. We deep dive into the challenges, opportunities and lessons learned from adding new products like wax melts, diffusers and room sprays. Whether you're thinking about expanding or just curious about what goes into it, this conversation is packed with insights and tips.

In this episode we chat about: - Which products to expand with first (hint: listen to your customers). - Why the testing phase isn't only limited to candles. - How having various products can boost sales.

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LINKS:

Sue: https://www.instagram.com/revamped_treasures/

Gina & George: https://www.instagram.com/aretiinaturals/

SHOW LINKS:

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