Changes in Amazon Australia

At the start of this week Amazon Australia announced Fulfillment by Amazon (FBA) is officially launched.

(Quick side note: if you don’t know the difference, Amazon offers FBA or FBM and they are totally different for you as a seller and the customer. To be a top Amazon seller, you must use FBA)

FBM or Fulfillment by Merchant is where the sellers ship out their product via their own warehouse or 3rd party provider. (similar to eBay)

Fulfillment by Amazon (FBA) is where Amazon has stock in their warehouse and ships it out (an awesome business model for Amazon, sellers and customer)

FBA launched last week in Australia and it’s a game changer for e-commerce in Australia.

Why Amazon encourages using FBA

Amazon encourages sellers to use FBA as they have control over the supply chain and customer experience so know they can deliver a certain level of quality (and they also put FBA sellers way above FBM in the rankings)

FBA products are shipped out faster, tracked in real time and Amazon looks after the majority of customer service enquiries.

How FBA works for you:

* Prime Accounts – Spend over $49 and the customer gets free shipping