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Ep16: How To Launch A Petite Womenswear Brand
Ready to start your fashion brand? Grab my free Fashion Brand Launch Blueprint to see the proven steps to get started.
In this episode of The Fashion Startup, I’m joined by Barbara Chowaniec, founder of Fosho Petite, a Dublin-based womenswear brand creating timeless, perfectly proportioned pieces for women 145–155 cm tall. Barbara shares the real side of starting a fashion brand from scratch – the challenges, breakthroughs, and mindset shifts that helped her go from idea to launch in just twelve months.
We talk about how she spotted a gap in the market for elegant petite clothing, what it’s like to transition from a full-time job to becoming your own boss, and why mentorship and self-discipline are key to a smooth journey.
What you’ll learn:
How Barbara turned a frustration into a fashion business
Why self-discipline was the hardest part of being your own boss
How mentorship simplified her startup journey massively
What to expect from the first year of brand building
Why your first launch doesn’t have to be perfect
Chapters
00:00 – Introduction01:27 – Meet Barbara04:10 – Finding a Gap in the Market06:29 – The Lightbulb Moment09:17 – From Idea to Action11:35 – Becoming Your Own Boss13:30 – The Power of Mentorship18:35 – Building a Brand in a Year22:45 – The Launch Mindset27:38 – Barbara’s Top 3 Tips for New Founders34:09 – Where to Find Fosho Petite
Links mentioned:
Fosho Petite: foshopetite.com
Instagram: @foshopetite
TikTok: @foshopetite
About Fosho Petite:
Fosho Petite is a Dublin-based womenswear brand founded by Barbara Chowaniec. Designed specifically for women 145–155 cm tall, Fosho Petite creates timeless, elegant pieces that celebrate proportion, comfort, and confidence – with no compromises.
About The Fashion Startup:
The Fashion Startup is the go-to podcast for first-time founders who want the courage and know-how to start their own fashion brand. Hosted by Michelle Ramsay, The Fashion Expert®, designer and mentor to hundreds of startup founders.
Subscribe & review:
Follow The Fashion Startup on Spotify or Apple Podcasts and leave a review to help more future founders discover the show.
View all episodes
By Michelle Ramsay - The Fashion Expert®Ready to start your fashion brand? Grab my free Fashion Brand Launch Blueprint to see the proven steps to get started.
In this episode of The Fashion Startup, I’m joined by Barbara Chowaniec, founder of Fosho Petite, a Dublin-based womenswear brand creating timeless, perfectly proportioned pieces for women 145–155 cm tall. Barbara shares the real side of starting a fashion brand from scratch – the challenges, breakthroughs, and mindset shifts that helped her go from idea to launch in just twelve months.
We talk about how she spotted a gap in the market for elegant petite clothing, what it’s like to transition from a full-time job to becoming your own boss, and why mentorship and self-discipline are key to a smooth journey.
What you’ll learn:
How Barbara turned a frustration into a fashion business
Why self-discipline was the hardest part of being your own boss
How mentorship simplified her startup journey massively
What to expect from the first year of brand building
Why your first launch doesn’t have to be perfect
Chapters
00:00 – Introduction01:27 – Meet Barbara04:10 – Finding a Gap in the Market06:29 – The Lightbulb Moment09:17 – From Idea to Action11:35 – Becoming Your Own Boss13:30 – The Power of Mentorship18:35 – Building a Brand in a Year22:45 – The Launch Mindset27:38 – Barbara’s Top 3 Tips for New Founders34:09 – Where to Find Fosho Petite
Links mentioned:
Fosho Petite: foshopetite.com
Instagram: @foshopetite
TikTok: @foshopetite
About Fosho Petite:
Fosho Petite is a Dublin-based womenswear brand founded by Barbara Chowaniec. Designed specifically for women 145–155 cm tall, Fosho Petite creates timeless, elegant pieces that celebrate proportion, comfort, and confidence – with no compromises.
About The Fashion Startup:
The Fashion Startup is the go-to podcast for first-time founders who want the courage and know-how to start their own fashion brand. Hosted by Michelle Ramsay, The Fashion Expert®, designer and mentor to hundreds of startup founders.
Subscribe & review:
Follow The Fashion Startup on Spotify or Apple Podcasts and leave a review to help more future founders discover the show.