Following the success of the Win Without Pitching Manifesto, Blair Enns’ much anticipated book – Pricing Creativity: A Guide to Profit Beyond the Billable Hour was published earlier this year.

I’ll admit, I was worried how this transformative approach to pricing would fit into this series, where we explore how we can implement small changes to our sales and marketing toolkit and processes, but rest assured, as Blair explains in this episode, there are changes you can make today that will reap tangible rewards.

I know I say this every time but this is one episode you really won’t want to miss!

You can hear more about mastering the value conversation in Blair’s discussion with David C Baker in this episode of 2Bobs.

Blair and David will be reprising their new business summit for one time only this summer for the DBA. You can find details of tickets here, but be quick, this is likely to sell out fast!

We have a phenomenal prize for one lucky listener, tune in to find out how to win.

Also mentioned in this episode Thinking, Fast and Slow by Daniel Kahneman