Summary

 

In this episode of 266 Business Podcast features Wayne Yap (266 Business Podcast) as he explores the well-known 80/20 Pareto Principle while sharing valuable insights on the book 80/20 Sales and Marketing Strategy by Perry Marshall. 

Enjoy!

 

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A natural entrepreneur with a passion for challenging social conventions and analyzing numbers to disrupt businesses. Wayne is the founder and CEO of Universal Genius Advisory.

 

Before diving into the start-up space, Wayne was a professional poker player and earned 7-figures a year. His personal mission is to help busy entrepreneurs optimize their lives and business in a meaningful way by analyzing their data.

 

In addition to his professional interests, Wayne spends his time learning about cosmic energies.

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You can find Wayne on... 

Website https://www.ugadvisory.com/

Instagram https://www.instagram.com/266businesspodcast/

LinkedIn https://www.linkedin.com/in/wayne-yap-ug/

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You can find more on the content that was shared in the podcast….

Book: 80/20 Sales and Marketing, Perry Marshall  

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Highlights

 

[00.41] Introduction to book

 

[01:21] 80/20 principle 

 

[03:02] Racking the Shotgun

 

[07:51] Why target only warm leads?

 

[11:41] Tailoring Products to match your customer’s value

 

[15:14] 5 Powerful Disqualifiers 

 

[20:03] Process of Experimentation in Business

 

More ways you can grow your business:

1. If you love the way Wayne thinks and problem solves, here is your opportunity to work with him! Simply follow the steps stated on the website http://ugadvisory.com/services/ and our customer service offers will be in touch!

 

2. Craving to grow your business as successfully as our guests? Our FREE Ebook will guide you through 8 Profit Multipliers that will help you double your revenue in 6 months! Download your FREE copy here http://ugadvisory.com/ebook/