Join us in this episode of the Insights podcast as we delve into the world of colour science with Pascal Lefever of Danone Group and Wim Hamaekers of One Inch Whale.

Discover how colours play a significant role in influencing consumer decisions and how this knowledge can be harnessed to boost product appeal. From predictive eye tracking to the psychology of colour, Pascal and Wim provide insights into the fascinating science behind packaging design and consumer engagement.

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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Esomar 2025