In this conversation, Baxter Tan shares his journey into the market research industry, highlighting the differences in market research landscapes across Asia, particularly in Singapore and Australia. 

He discusses the role of Global Lingo in providing translation services for market research, emphasising the importance of understanding project scopes. 

Baxter also talks about upcoming events in Singapore that foster networking opportunities for professionals in the insights community and offers advice for newcomers in the market research field.

🇸🇬

This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Singapore on 19 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.

Learn everything about the event here: https://esomar.org/events/esomar-connect-singapore-2025 

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In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presented by AI and technology. He emphasizes the conservative nature of Japanese culture in adopting new methods while recognizing the need for change. The discussion also touches on the diverse markets across Asia, the upcoming event in Tokyo, and offers advice for new professionals entering the industry.

🇯🇵

This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Japan on 10 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.

Learn everything about the event here: https://esomar.org/events/esomar-connect-japan-2025 

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This conversation explores the current state of the Indian insights industry, highlighting growth sectors such as healthcare and technology, while addressing the challenges of conducting research in a diverse and multilingual country. The discussion also touches on the role of technology and social media in research, the importance of an upcoming event aimed at promoting pride in market research, and offers valuable advice for newcomers to the industry.

🇮🇳

This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in India on 4 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.

Learn everything about the event here: https://esomar.org/events/esomar-connect-india-2025

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In this re-run episode of Talking Insights, host Nikki Lavoie engages with Dharmendra Jain (DJ) to explore the foundations of AI and its transformative impact on market research. DJ shares insights on how AI differentiates from traditional methods, the critical role of data quality, and the future of AI in the industry, including the potential of generative AI and synthetic data. The conversation emphasises the importance of human intelligence alongside AI and the evolving market research landscape.

Chapters
00:00 - Introduction to AI in Market Research
03:00 - Understanding AI and Its Impact
06:05 - The Role of Data Quality in AI
09:00 - The Importance of Data Quality in AI
11:54 - Future of AI in Market Research
15:01 - Emerging Technologies and Methodologies

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Continue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impact of artificial intelligence (AI) on the market research industry with guests Ray Poynter and Xabier Palacio. They explore the formation and goals of the ESOMAR AI Task Force, the potential impact of AI on market research practices, and the importance of establishing ethical guidelines. The conversation also delves into the current applications of AI, opportunities for insights professionals, and the future of AI in the industry, including concerns about job security.

Chapters

00:00 Introduction to AI in Market Research
02:30 Formation and Goals of the AI Task Force
04:55 The Impact of AI on Market Research
06:52 Defining Artificial Intelligence
09:17 Establishing Best Practices for AI
11:04 Current Applications of AI in Market Research
13:30 Opportunities for Insights Professionals
15:44 The Future of AI in Market Research
21:03 Job Security in the Age of AI

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In this conversation, Scott Worthge and Kyle Hope from Quest Mindshare discuss the concept of synthetic data, its applications in market research, and the comparative analysis of studies conducted in the US and Latin America. They delve into the distinctions between quantitative and qualitative aspects of synthetic data, the importance of emotional context in personas, and the future of market research driven by AI and synthetic data technologies.

Chapters:
00:00 - Understanding Synthetic Data
06:28 - Comparative Analysis of US and Latam Markets
12:11 - Emotional Context in Synthetic Personas
18:08 - Future of Market Research with Synthetic Data

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In this episode, host António interviews Alessandra Frisso, H2R Insights & Trends director, at the ESOMAR LATAM Conference in Lima. They discuss the significance of the conference, technological innovations in market research, the importance of sustainability, and the role of research in society. They also highlight the 2026 edition of the conference in Brazil and the opportunities it presents for collaboration and learning across different cultures.

This episode was recorded in Portuguese. 

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🌎 LIVE from ESOMAR Latam 🌎

In this special Talking Insights episode, recorded live at the ESOMAR Latam conference in Lima, we sit down with Brennda and Leila, winners of the prestigious RGT Prize, to explore their award-winning project: HidroRed: Tejiendo redes por el agua.

🎧 This conversation (in Spanish) dives into:

- The realities of water access challenges in southern Lima
- The community-driven research that led to HidroRed
- How the project connects local populations with institutions to fight for clean water as a fundamental human right
- The role of the insights industry in driving sustainable solutions

This episode is also part of ESOMAR’s Climate Pledge efforts — highlighting how research professionals around the world are stepping up to build a more sustainable future.

👉 Learn more about the ESOMAR Climate Pledge: https://esomar.org/esomar-climate-pledge
📢 Subscribe for more live episodes, stories from the field, and insights-driven impact!

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In this episode of Talking Insights, host António speaks with Takeshi Tawarada from Snap Inc. about the transformative power of Augmented Reality (AR) in marketing.

They discuss how AR enhances consumer engagement, creates emotional connections, and offers innovative ways for brands to interact with their audiences. Takeshi shares insights from his research on AR's impact on brand performance and the future of AR technology, emphasizing its potential to revolutionize everyday experiences and marketing strategies.

Chapters

00:00
Introduction to Augmented Reality

02:59
Transforming Marketing with AR

05:48
The Emotional Engagement of AR

09:13
Leveraging AR for Brand Experiences

11:57
The Future of AR Technology

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In this episode of the series "Voices of Market Research", host António interviews Elise Misse, the Global Strategic Insights Director at Ricola. 

They discuss Elise's journey into market research, the integration of diverse areas in the field, and the importance of understanding consumer behaviour through psychology. The conversation delves into workplace culture, the impact of leadership on employee wellbeing, and the challenges of burnout. Elise shares insights on supporting working parents and the future of people analytics in enhancing workplace wellbeing. 📹 

🇵🇪
ESOMAR will be in Lima for the annual ESOMAR LATAM Conference from April 1-3. You can find all the information about the programme here: https://www.esomar-latam.com/ 

The tickets are flying, but you can still get yours! 

📚📹

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