Talking Insights

The conversation with Michael Nevski, recorded live at the Esomar Congress in Prague, explores the rise of the gig economy, its implications for different generations, the role of technology, and what companies can learn from these trends.

It highlights the flexibility and independence that gig work offers, especially to millennials and Gen Z, while also addressing the challenges gig workers face in accessing credit and benefits.

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Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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Esomar 2025 

In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. 

Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities. 

Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater awareness and acceptance in society.

Send us Fan Mail

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Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of persuasion as a key skill for future success. 

They explore how to get unstuck from outdated methodologies and the role of leadership in fostering a culture that prioritizes consumer needs.

And you can find more info on Brett's book here: https://researchworld.com/articles/insights-on-the-brink-the-book-that-ll-help-turn-your-insights-work-into-working-dollars 

https://www.amazon.nl/-/en/Brett-Townsend/dp/B0DC5RD2KX

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

En este episodio, Antonio conversa con Pilar Bermúdez de Marduk Design sobre la próxima capacitación de la Academia Esomar.

Hablan sobre la importancia de la prospectiva en la investigación de mercados, la estructura de la capacitación y la experiencia transformadora que los participantes pueden esperar. La conversación destaca la necesidad de un cambio de mentalidad para adoptar un pensamiento disruptivo y una planificación estratégica para el futuro.

Aprende todo sobre esta capacitación e inscríbete aquí: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacion

ENGLISH

In this episode, Antonio speaks with Pilar Bermudez from Marduk Design about the upcoming Esomar Academy training. 

They discuss the importance of foresight in market research, the structure of the training, and the transformative experience participants can expect. The conversation highlights the need for a shift in mindset to embrace disruptive thinking and strategic planning for the future.

Learn everything from this training and register here: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacion 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community.

Our guest, Siham Malek, explores how African researchers are transforming local challenges into global innovations, redefining how data, culture, and storytelling intersect. From shifting consumer behavior to the power of homegrown insights, this episode celebrates the people shaping the future of market research across the continent.

We also share an exclusive preview of the Esomar Africa Event, coming to Nairobi in February 2026 — a milestone gathering that will spotlight the vibrant energy and voices of the African insights industry.

👉 Talking Insights is a production of Research World and Esomar, bringing you stories, voices, and ideas shaping the global insights community.

https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-action

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space!

In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker, for a conversation that’s equal parts hilarious and thought-provoking. Jess dives into themes of inclusion, connection, and authenticity — and reminds us why being human still matters in a data-driven world.

Along the way, we share a few laughs about conference chaos, ice cream adventures, and what it really means to show up — as people and professionals.

You can order Jess's Book here: https://jesspettitt.com/almost-doing-good/ 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design. 

A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry.

If you want to know more about the work at Helms Workshop you can find it here: https://helmsworkshop.com/

Chapters

00:00
The Journey into Branding Design

03:40
Curiosity as a Creative Fuel

06:31
Building Authentic Connections

09:15
Lateral Thinking in Branding

12:13
Advice for the Next Generation

14:39
Creativity and Play in Brand Development

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands. 

They discuss the evolution of brand inclusion, the importance of authentic representation, and the need for brands to address underrepresented groups. Valeria emphasizes that inclusion is not just a trend but a business imperative that can drive growth. The conversation also touches on the role of technology in promoting inclusion and highlights successful campaigns that exemplify these principles.

If you want to explore the Brand Inclusion Index follow here: https://www.kantar.com/campaigns/brand-inclusion-index 

Chapters

00:00
Understanding the Brand Inclusion Index

04:15
The Evolution of Brand Inclusion

07:03
Identifying Underrepresented Groups

10:03
Strategies for Closing Inclusion Gaps

12:41
The Role of Technology in Inclusion

15:19
Successful Campaigns and Authentic Representation

19:44
The Importance of Inclusion for Brand Growth

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and Adam Riley. 

They discuss their article "Learning to Love Your Inner Cyborg" and their book "The Art of Collaborating with AI." The conversation delves into the integration of AI in market research, the cultural and leadership shifts required, and the essential skills for future researchers. 

Don't miss their insights on embracing AI as a tool for creativity and innovation. 

Read the Research World article: https://researchworld.com/innovations/learning-to-love-your-inner-cyborg 

And order the book "The Art of Collaborating with AI":  https://www.routledge.com/The-Art-of-Collaborating-with-AI-Harnessing-the-Power-of-Diverse-Thinking/Smith-Riley/p/book/9781032839851?srsltid=AfmBOooEEesPTBwvQr-EsAB3GWpqIV6Pzu8nM6KQbSQtC7iKUWhUtXmj

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

Join us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the research industry. Discover how this training, led by expert Daniel Wain, equips participants with the tools to craft compelling narratives that cut through the noise. 

Whether you're a seasoned professional or new to the field, this workshop offers invaluable techniques to enhance your communication skills and make your stories unforgettable. 

Tune in to learn more about the power of storytelling and how it can transform your research presentations.

Register now for the upcoming Esomar Academy training: https://esomar.org/events/hook-line-and-thinker-event 

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025