In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of persuasion as a key skill for future success. 

They explore how to get unstuck from outdated methodologies and the role of leadership in fostering a culture that prioritizes consumer needs.

And you can find more info on Brett's book here: https://researchworld.com/articles/insights-on-the-brink-the-book-that-ll-help-turn-your-insights-work-into-working-dollars 

https://www.amazon.nl/-/en/Brett-Townsend/dp/B0DC5RD2KX

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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