In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. 

Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities. 

Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater awareness and acceptance in society.

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025