Create content that brings you traffic as well as links. 

"There's no point of creating an asset if it doesn't sit with your brand" says Marie Turner, a speaker at Brighton SEO, "find that something special to get noticed and thus, brings you links."

Covering how to build good campaigns by good planning, department buy-in and getting feedback, the episode teaches you how to create on-brand linkable assets. We also cover good and bad link building tactics as well as managing internal relationships as well as those with influencers. 

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