Are you an Owner or Re-seller?

Knowing whether you are a re-seller or a brand owner is one of the critical questions to be considered in starting an Amazon business.

If you are a re-seller, there is not much value moving the business to Amazon.

Being a re-seller means you need to compete for the buy box and have limited opportunities to make an awesome listing

If you are a brand owner, Amazon is a great opportunity for you as opens a new sales channel, access to million of customers and leverage Amazon’s amazing distribution and fulfilment network

Key Feature – FBA

One of the key benefits offered by Amazon is their FBA (Fulfillment by Amazon) that was recently launched in Amazon Australia.

Amazon heavily promotes FBA where they store your products, dispatch them and manage most of the customer service.

If you are not yet using the FBA, you will struggle to grow your Amazon sales .

Brand Registry

One of the keys to have the ability to build an awesome Amazon listing is Amazon’s brand registry. You will need a trademark and a couple of other things, but it’s well worth it.

Amazon Advertising

The last thing that you may want to consider would be advertising with Amazon. Amazon has its campaign manager tool, that is easy to use and is similar to google AdWords.

Simply add your product to campaign manager, select either exact, broad or phrase and let Amazon chose the keywords or you can suggest them.

Then within 24 hours, Amazon will provide you with stat’s on how many people viewed your ad, clicked on, sales made and cost per sale….. it’s an amazing tool and really powerful in terms of determining what people are searching for and using that information to update your listing

OUTLINE OF THE EPISODE

[00:28] Owner or Reseller?

[03:55] Key Feature – FBA

[07:15] Brand Registry

[09:14] Amazon Advertising

If you are an expanding business, want to launch or Amazon or just work with a trusted partner to sky rocket your Amazon sales, then please contact us to see how we can help