Today, my business partner and I reviewed two products that we recently launch on Amazon.

The key outcome is the product that is differentiated and looks different to the competitions products is doing really well, but the other one is almost static.

Importance of Product Distinction

When it comes to selling on Amazon, its not just about finding a product and listing it…. You need to be able to add value and differentiate the product to show why customers should chose your product over the competition

For example, if you launch a product where the competition has 300 plus 4.5 star review, and your price is similar to there’s, you just won’t get sales.

Even having a cheaper price but no customer reviews can sometimes lead the customer to thinking your product is of lower quality, due to no-one reviews and a lower price

So how do you to differentiate your products from the competition?

For simple steps are:

* Include the bonus on secondary images

* Consider using a different color or design

* Use a different angles for the main photo

* Include the product packaging in your product’s photos

THOUGHTS TO CONSIDER

* When sourcing a supplier, try to look for another supplier aside from those in Alibaba.

* Think differently and be Creative – how can this product be different from its competitors

* Add bonuses to your products

* Get professional photo’s and have them enhanced by a graphic designer

OUTLINE OF THE EPISODE

[01:37] Importance of Product Distinction

[02:43] So how do you to differentiate your products from the competition

[06:20] Thoughts to consider

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