The Book More Show: More Leads, More Calls, More Business

Ep188:Connecting Through Content with Jason Croft

Listen Later

In this episode of the Book More Show, I sit down with Jason Croft to explore how books and podcasts can create meaningful business connections. We discuss the misconception that content creation requires extensive resources, focusing instead on how minor, deliberate steps can establish expertise and build relationships with potential clients and partners.

I learn about the value of intangible marketing benefits through Jason's experience with clients who achieved significant results despite modest audience numbers. He shares a case study where a client's small podcast following led to valuable business relationships, demonstrating how content can be an effective networking tool beyond traditional metrics.

We examine the importance of maintaining long-term connections with your audience, illustrated by a cautionary tale of a realtor who lost business by neglecting his email list. This highlights why success in content marketing often depends more on relationship-building than immediate, measurable outcomes.

Our conversation concludes with practical strategies for improving communication skills and integrating podcasting into business development.

 

SHOW HIGHLIGHTS

  • I discuss how books and podcasts can be powerful tools for business growth, focusing on creating meaningful interactions rather than just producing content.
  • Jason Croft and I explore the value of intangible marketing metrics, highlighting how untrackable interactions can lead to significant business benefits.
  • We share a case study where a modest podcast audience was leveraged into new client relationships, emphasizing content as a networking and referral tool.
  • The episode covers the importance of maintaining connections over time, with anecdotes about missed opportunities from neglecting audience engagement.
  • We talk about the necessity of being seen as an expert in your field, whether through writing a book or hosting a podcast, to enhance credibility and visibility.
  • Jason and I discuss integrating new practices like podcasting and interviewing into business strategies to improve communication and marketing efforts.
  • We highlight the significance of orchestrating your message across various platforms to boost business presence and credibility.
  • The episode stresses the importance of intentionality in content creation, advising against building large-scale content machines without clear business goals.
  • We discuss the role of podcasts and books as significant credibility boosters, each offering unique advantages in marketing.
  • Finally, I encourage listeners to explore additional resources and stay engaged with the show, underscoring the value of building lasting business relationships through content.

    •  

    Show notes & video: 90minutebooks.com/podcast/188

    How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
    Titles & Outline Workshops: 90MinuteBooks.com/Workshops
    Ready to get started: 90MinuteBooks.com

    Jason Croft:

    LinkedIn: Jason Croft

    Website: Media Leads Co

     

    Questions/Feedback: Send us an email

    Extra Credit Listening: MoreCheeseLessWhiskers.com

     

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Book More Show: More Leads, More Calls, More BusinessBy 90-Minute Books
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    1 ratings