Much of the applause this year has gone to travel trade players that used technology to re-purpose their services to keep their clients engaged. But technology hasn't been everyone's saviour.

Jessie Heng is the regional director of Singapore-based MICE Maestro who's connected a few dots and sees the mental wellness sector as a viable market for her travel trade company.

Quotes From Episode
"The Red Ocean is where the market is very saturated, where everybody is looking at the same pie for the longest time and trying to reinvent themselves within that Red Ocean. The Blue Ocean is the place where there isn't really a lot of competitors and it's certainly a new market."

"I've managed to move into a blue ocean that I found in the mental wellness industry. I think there's a lot of potential here where I can still continue my passion and build my goals within a new industry."

Connect with Jessie Heng
MICE Maestro: micemaestro.com
Healing Mind Haven: healingmindhaven.com

Connect with Upon Arrival:
Email: [email protected]