Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it for the purpose for which it was provided? If not there may be some serious consequences to your business.

In this episode the team is joined by GDPR expert Ian Sinclair-Ford from Data Guardsman who goes through some of the benefits and pitfalls to ensure your marketing database is always grown and utilised properly.

If you would like to know more about Ian's services you can contact him by visiting www.dataguardsman.co.uk/contact 

If you would like to get in touch to ask a question or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn - @go-fishmarketing

Other Episodes

27

Aug

Go...Fishing, Podcasts

Ep24 – CRM Systems

August 27, 2020

Leave a comment

Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.

Thankfully...Read more

17

Aug

Go...Fishing, Podcasts

Ep23 – Facebook

August 17, 2020

Leave a comment

During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more

05

Aug

Go...Fishing, Podcasts

Ep22 – The importance of having a website

August 5, 2020

Leave a comment

During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!

With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more

16

Jul

Go...Fishing, Podcasts

Ep21 – Your Actions, right now!