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Go...Fish Business Tips Podcast episodes
- Ep61 – Time to review your business plan?
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should review them.
The show includes resource recommendations if you fancy doing a business plan, but don’t really know where to start.
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...Read more
27JunGo...Fishing, PodcastsEp59 – Sorry it’s been a while!- June 27, 2022
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...Read more
16MayGo...Fishing, PodcastsEp57 – Thinking of starting a business?- May 16, 2022
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...Read more
16MayGo...Fishing, PodcastsEpisode 56 – To be or not to be a Solopreneur- May 16, 2022
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...Read more
21AprGo...Fishing, PodcastsEp55 – What’s your most useful business tool?- April 21, 2022
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.With thanks to our guests;Andrew Dwerryhouse - Wild...Read more
30NovGo...Fishing, PodcastsEp54 – Does Networking work?- November 30, 2021
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...Read more
11OctGo...Fishing, PodcastsEp55 – What’s your favourite business tool tip – Details on how to guest on the show- October 11, 2021
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...Read more
11OctGo...Fishing, PodcastsEp53 – The benefit of business exhibitions- October 11, 2021
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
13SepGo...Fishing, PodcastsEp52 – How to determine your perfect price point- September 13, 2021
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?The fact is price is just one...Read more
02SepGo...Fishing, PodcastsEp51 – Can an Introvert run a successful business?- September 2, 2021
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.This week the gang discuss whether introverts make good business owners. Are you forced...Read more
18AugGo...Fishing, PodcastsEp50 – The Pod in the Park Live Show- August 18, 2021
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...Read more
28JulGo...Fishing, PodcastsEp49.1 – The #podinthepark Launch!- July 28, 2021
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...Read more
20JulGo...Fishing, PodcastsEp49 – Which Platform should I use?- July 20, 2021
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
06JulGo...Fishing, PodcastsEp48 – COVID has ended & all is fine now…isn’t it?!- July 6, 2021
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...Read more
22JunGo...Fishing, PodcastsEp47 – Analysing Analytics- June 22, 2021
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...Read more
09JunGo...Fishing, PodcastsGo Fish – Ep46 – Do Reviews really matter to your business?- June 8, 2021
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...Read more
11MayGo...Fishing, PodcastsEp45 – Does your imagery capture your brand?- May 11, 2021
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.What does the images you use for your business say about...Read more
01AprGo...Fishing, PodcastsEp44 – Lockdown Stories- April 1, 2021
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...Read more
10MarGo...Fishing, PodcastsEp43 – Secrets to Effective Email Marketing- March 10, 2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?In...Read more
24FebGo...Fishing, PodcastsEp42 – Has COVID-19 changed our social media behaviour?- February 22, 2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...Read more
09FebGo...Fishing, PodcastsEp41 – Making the most of Zoom- February 9, 2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...Read more
27JanGo...Fishing, PodcastsEp40 – Solving the Headaches of Marketing from Home- January 27, 2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.In this episode the Go-Fish look...Read more
06JanGo...Fishing, PodcastsEp39 – New Year, New Plan, New Goals?- January 6, 2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...Read more
16DecGo...Fishing, PodcastsEp38 – The Art of Printed Marketing- December 16, 2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.In this episode the team...Read more
09DecGo...Fishing, PodcastsEp37 – What is the trick to SEO?- December 9, 2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...Read more
02DecGo...Fishing, PodcastsEp36 – Learning the Art of Video- December 2, 2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...Read more
25NovGo...Fishing, PodcastsEp35 – Christmas Special- November 25, 2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...Read more
20NovGo...Fishing, PodcastsEp34 – Knowing Your No’s!- November 20, 2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...Read more
02NovGo...Fishing, PodcastsEp33 – The Sales Dojo- November 2, 2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...Read more
28OctGo...Fishing, PodcastsEp32 – The Benefits of Video & Audio- October 28, 2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.This week the gang look...Read more
22OctGo...Fishing, PodcastsEp31 – The Art of Presentations- October 22, 2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...Read more
14OctGo...Fishing, PodcastsEp30 – The Benefits of a Mobile App- October 14, 2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...Read more
07OctGo...Fishing, PodcastsEp29 – What makes a good post- October 14, 2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.In this episode the...Read more
30SepGo...Fishing, PodcastsEp28 – Pay-Per-Click- February 8, 2021
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?No, we're not talking about search engine optimisation, but rather pay-per-click...Read more
24SepGo...Fishing, PodcastsEp27 – The Sales Funnel- February 8, 2021
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.In this episode the team look at this concept in more detail...Read more
16SepGo...Fishing, PodcastsEp26 – Pinterest- February 8, 2021
You might of heard of Pinterest but do you know what it actually is and how to use it?If you thought Pinterest was a social media platform or didn't realise it competes with Google...Read more
03SepGo...Fishing, PodcastsEp25 – Direct Marketing- February 8, 2021
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!In this episode the...Read more
27AugGo...Fishing, PodcastsEp24 – CRM Systems- February 8, 2021
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.Thankfully...Read more
17AugGo...Fishing, PodcastsEp23 – Facebook- February 8, 2021
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more
05AugGo...Fishing, PodcastsEp22 – The importance of having a website- August 5, 2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more
16JulGo...Fishing, PodcastsEp21 – Your Actions, right now!- July 16, 2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...Read more
08JulGo...Fishing, PodcastsEp20 – Who is my perfect customer?- July 8, 2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.In this episode the team break down...Read more
30JunGo...Fishing, PodcastsEp19 – Marketing within GDPR- June 30, 2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...Read more
17JunGo...Fishing, PodcastsEp18 – LinkedIn- June 17, 2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?Well if that's the case don't panic because we...Read more
10JunGo...Fishing, PodcastsEp17 – Social Media for Beginners- June 10, 2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.In this episode the team are joined by special...Read more
03JunGo...Fishing, PodcastsEp16 – Marketing for Start-ups- June 3, 2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.This...Read more
27MayGo...Fishing, PodcastsEp15 – Public Relations- May 27, 2020
PR is a phrase many will recognise but perhaps few will truly understand.This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...Read more
23MayGo...Fishing, PodcastsEp14 – Q&A Session- May 23, 2020
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.If you would like to get in touch to ask a...Read more
20MayGo...Fishing, PodcastsCompetition Time- May 20, 2020
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!To enter you simply need to follow us on one of our social...Read more
20MayGo...Fishing, PodcastsEp13 – Lockdown Lethargy- May 20, 2020
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...Read more
15AprGo...Fishing, PodcastsEp12 – A New World & New Offerings- April 15, 2020
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...Read more
30MarGo...Fishing, PodcastsE11 – Marketing in a Crisis- March 30, 2020
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...Read more
10MarGo...Fishing, PodcastsE10 – Building an Audience- March 10, 2020
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
33 min - Ep60 – How to cope in tough economic times
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it’s safe to say running a business is not easy at the moment.
In this episode the gang discuss what actions you might want to consider to help address some of the challenges you might be facing right now.
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...Read more
27JunGo...Fishing, PodcastsEp59 – Sorry it’s been a while!- June 27, 2022
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...Read more
16MayGo...Fishing, PodcastsEp57 – Thinking of starting a business?- May 16, 2022
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...Read more
16MayGo...Fishing, PodcastsEpisode 56 – To be or not to be a Solopreneur- May 16, 2022
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...Read more
21AprGo...Fishing, PodcastsEp55 – What’s your most useful business tool?- April 21, 2022
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.With thanks to our guests;Andrew Dwerryhouse - Wild...Read more
30NovGo...Fishing, PodcastsEp54 – Does Networking work?- November 30, 2021
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...Read more
11OctGo...Fishing, PodcastsEp55 – What’s your favourite business tool tip – Details on how to guest on the show- October 11, 2021
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...Read more
11OctGo...Fishing, PodcastsEp53 – The benefit of business exhibitions- October 11, 2021
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
13SepGo...Fishing, PodcastsEp52 – How to determine your perfect price point- September 13, 2021
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?The fact is price is just one...Read more
02SepGo...Fishing, PodcastsEp51 – Can an Introvert run a successful business?- September 2, 2021
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.This week the gang discuss whether introverts make good business owners. Are you forced...Read more
18AugGo...Fishing, PodcastsEp50 – The Pod in the Park Live Show- August 18, 2021
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...Read more
28JulGo...Fishing, PodcastsEp49.1 – The #podinthepark Launch!- July 28, 2021
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...Read more
20JulGo...Fishing, PodcastsEp49 – Which Platform should I use?- July 20, 2021
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
06JulGo...Fishing, PodcastsEp48 – COVID has ended & all is fine now…isn’t it?!- July 6, 2021
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...Read more
22JunGo...Fishing, PodcastsEp47 – Analysing Analytics- June 22, 2021
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...Read more
09JunGo...Fishing, PodcastsGo Fish – Ep46 – Do Reviews really matter to your business?- June 8, 2021
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...Read more
11MayGo...Fishing, PodcastsEp45 – Does your imagery capture your brand?- May 11, 2021
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.What does the images you use for your business say about...Read more
01AprGo...Fishing, PodcastsEp44 – Lockdown Stories- April 1, 2021
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...Read more
10MarGo...Fishing, PodcastsEp43 – Secrets to Effective Email Marketing- March 10, 2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?In...Read more
24FebGo...Fishing, PodcastsEp42 – Has COVID-19 changed our social media behaviour?- February 22, 2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...Read more
09FebGo...Fishing, PodcastsEp41 – Making the most of Zoom- February 9, 2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...Read more
27JanGo...Fishing, PodcastsEp40 – Solving the Headaches of Marketing from Home- January 27, 2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.In this episode the Go-Fish look...Read more
06JanGo...Fishing, PodcastsEp39 – New Year, New Plan, New Goals?- January 6, 2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...Read more
16DecGo...Fishing, PodcastsEp38 – The Art of Printed Marketing- December 16, 2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.In this episode the team...Read more
09DecGo...Fishing, PodcastsEp37 – What is the trick to SEO?- December 9, 2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...Read more
02DecGo...Fishing, PodcastsEp36 – Learning the Art of Video- December 2, 2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...Read more
25NovGo...Fishing, PodcastsEp35 – Christmas Special- November 25, 2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...Read more
20NovGo...Fishing, PodcastsEp34 – Knowing Your No’s!- November 20, 2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...Read more
02NovGo...Fishing, PodcastsEp33 – The Sales Dojo- November 2, 2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...Read more
28OctGo...Fishing, PodcastsEp32 – The Benefits of Video & Audio- October 28, 2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.This week the gang look...Read more
22OctGo...Fishing, PodcastsEp31 – The Art of Presentations- October 22, 2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...Read more
14OctGo...Fishing, PodcastsEp30 – The Benefits of a Mobile App- October 14, 2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...Read more
07OctGo...Fishing, PodcastsEp29 – What makes a good post- October 14, 2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.In this episode the...Read more
30SepGo...Fishing, PodcastsEp28 – Pay-Per-Click- February 8, 2021
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?No, we're not talking about search engine optimisation, but rather pay-per-click...Read more
24SepGo...Fishing, PodcastsEp27 – The Sales Funnel- February 8, 2021
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.In this episode the team look at this concept in more detail...Read more
16SepGo...Fishing, PodcastsEp26 – Pinterest- February 8, 2021
You might of heard of Pinterest but do you know what it actually is and how to use it?If you thought Pinterest was a social media platform or didn't realise it competes with Google...Read more
03SepGo...Fishing, PodcastsEp25 – Direct Marketing- February 8, 2021
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!In this episode the...Read more
27AugGo...Fishing, PodcastsEp24 – CRM Systems- February 8, 2021
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.Thankfully...Read more
17AugGo...Fishing, PodcastsEp23 – Facebook- February 8, 2021
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more
05AugGo...Fishing, PodcastsEp22 – The importance of having a website- August 5, 2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more
16JulGo...Fishing, PodcastsEp21 – Your Actions, right now!- July 16, 2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...Read more
08JulGo...Fishing, PodcastsEp20 – Who is my perfect customer?- July 8, 2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.In this episode the team break down...Read more
30JunGo...Fishing, PodcastsEp19 – Marketing within GDPR- June 30, 2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...Read more
17JunGo...Fishing, PodcastsEp18 – LinkedIn- June 17, 2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?Well if that's the case don't panic because we...Read more
10JunGo...Fishing, PodcastsEp17 – Social Media for Beginners- June 10, 2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.In this episode the team are joined by special...Read more
03JunGo...Fishing, PodcastsEp16 – Marketing for Start-ups- June 3, 2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.This...Read more
27MayGo...Fishing, PodcastsEp15 – Public Relations- May 27, 2020
PR is a phrase many will recognise but perhaps few will truly understand.This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...Read more
23MayGo...Fishing, PodcastsEp14 – Q&A Session- May 23, 2020
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.If you would like to get in touch to ask a...Read more
20MayGo...Fishing, PodcastsCompetition Time- May 20, 2020
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!To enter you simply need to follow us on one of our social...Read more
20MayGo...Fishing, PodcastsEp13 – Lockdown Lethargy- May 20, 2020
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...Read more
15AprGo...Fishing, PodcastsEp12 – A New World & New Offerings- April 15, 2020
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...Read more
30MarGo...Fishing, PodcastsE11 – Marketing in a Crisis- March 30, 2020
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...Read more
10MarGo...Fishing, PodcastsE10 – Building an Audience- March 10, 2020
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
31 min - Ep59 – Sorry it’s been a while!
We’re really sorry it’s been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans the gang have for the Go Fish show for the future.
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...Read more
27JunGo...Fishing, PodcastsEp59 – Sorry it’s been a while!- June 27, 2022
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...Read more
16MayGo...Fishing, PodcastsEp57 – Thinking of starting a business?- May 16, 2022
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...Read more
16MayGo...Fishing, PodcastsEpisode 56 – To be or not to be a Solopreneur- May 16, 2022
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...Read more
21AprGo...Fishing, PodcastsEp55 – What’s your most useful business tool?- April 21, 2022
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.With thanks to our guests;Andrew Dwerryhouse - Wild...Read more
30NovGo...Fishing, PodcastsEp54 – Does Networking work?- November 30, 2021
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...Read more
11OctGo...Fishing, PodcastsEp55 – What’s your favourite business tool tip – Details on how to guest on the show- October 11, 2021
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...Read more
11OctGo...Fishing, PodcastsEp53 – The benefit of business exhibitions- October 11, 2021
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
13SepGo...Fishing, PodcastsEp52 – How to determine your perfect price point- September 13, 2021
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?The fact is price is just one...Read more
02SepGo...Fishing, PodcastsEp51 – Can an Introvert run a successful business?- September 2, 2021
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.This week the gang discuss whether introverts make good business owners. Are you forced...Read more
18AugGo...Fishing, PodcastsEp50 – The Pod in the Park Live Show- August 18, 2021
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...Read more
28JulGo...Fishing, PodcastsEp49.1 – The #podinthepark Launch!- July 28, 2021
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...Read more
20JulGo...Fishing, PodcastsEp49 – Which Platform should I use?- July 20, 2021
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
06JulGo...Fishing, PodcastsEp48 – COVID has ended & all is fine now…isn’t it?!- July 6, 2021
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...Read more
22JunGo...Fishing, PodcastsEp47 – Analysing Analytics- June 22, 2021
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...Read more
09JunGo...Fishing, PodcastsGo Fish – Ep46 – Do Reviews really matter to your business?- June 8, 2021
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...Read more
11MayGo...Fishing, PodcastsEp45 – Does your imagery capture your brand?- May 11, 2021
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.What does the images you use for your business say about...Read more
01AprGo...Fishing, PodcastsEp44 – Lockdown Stories- April 1, 2021
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...Read more
10MarGo...Fishing, PodcastsEp43 – Secrets to Effective Email Marketing- March 10, 2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?In...Read more
24FebGo...Fishing, PodcastsEp42 – Has COVID-19 changed our social media behaviour?- February 22, 2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...Read more
09FebGo...Fishing, PodcastsEp41 – Making the most of Zoom- February 9, 2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...Read more
27JanGo...Fishing, PodcastsEp40 – Solving the Headaches of Marketing from Home- January 27, 2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.In this episode the Go-Fish look...Read more
06JanGo...Fishing, PodcastsEp39 – New Year, New Plan, New Goals?- January 6, 2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...Read more
16DecGo...Fishing, PodcastsEp38 – The Art of Printed Marketing- December 16, 2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.In this episode the team...Read more
09DecGo...Fishing, PodcastsEp37 – What is the trick to SEO?- December 9, 2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...Read more
02DecGo...Fishing, PodcastsEp36 – Learning the Art of Video- December 2, 2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...Read more
25NovGo...Fishing, PodcastsEp35 – Christmas Special- November 25, 2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...Read more
20NovGo...Fishing, PodcastsEp34 – Knowing Your No’s!- November 20, 2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...Read more
02NovGo...Fishing, PodcastsEp33 – The Sales Dojo- November 2, 2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...Read more
28OctGo...Fishing, PodcastsEp32 – The Benefits of Video & Audio- October 28, 2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.This week the gang look...Read more
22OctGo...Fishing, PodcastsEp31 – The Art of Presentations- October 22, 2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...Read more
14OctGo...Fishing, PodcastsEp30 – The Benefits of a Mobile App- October 14, 2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...Read more
07OctGo...Fishing, PodcastsEp29 – What makes a good post- October 14, 2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.In this episode the...Read more
30SepGo...Fishing, PodcastsEp28 – Pay-Per-Click- February 8, 2021
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?No, we're not talking about search engine optimisation, but rather pay-per-click...Read more
24SepGo...Fishing, PodcastsEp27 – The Sales Funnel- February 8, 2021
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.In this episode the team look at this concept in more detail...Read more
16SepGo...Fishing, PodcastsEp26 – Pinterest- February 8, 2021
You might of heard of Pinterest but do you know what it actually is and how to use it?If you thought Pinterest was a social media platform or didn't realise it competes with Google...Read more
03SepGo...Fishing, PodcastsEp25 – Direct Marketing- February 8, 2021
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!In this episode the...Read more
27AugGo...Fishing, PodcastsEp24 – CRM Systems- February 8, 2021
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.Thankfully...Read more
17AugGo...Fishing, PodcastsEp23 – Facebook- February 8, 2021
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more
05AugGo...Fishing, PodcastsEp22 – The importance of having a website- August 5, 2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more
16JulGo...Fishing, PodcastsEp21 – Your Actions, right now!- July 16, 2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...Read more
08JulGo...Fishing, PodcastsEp20 – Who is my perfect customer?- July 8, 2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.In this episode the team break down...Read more
30JunGo...Fishing, PodcastsEp19 – Marketing within GDPR- June 30, 2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...Read more
17JunGo...Fishing, PodcastsEp18 – LinkedIn- June 17, 2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?Well if that's the case don't panic because we...Read more
10JunGo...Fishing, PodcastsEp17 – Social Media for Beginners- June 10, 2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.In this episode the team are joined by special...Read more
03JunGo...Fishing, PodcastsEp16 – Marketing for Start-ups- June 3, 2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.This...Read more
27MayGo...Fishing, PodcastsEp15 – Public Relations- May 27, 2020
PR is a phrase many will recognise but perhaps few will truly understand.This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...Read more
23MayGo...Fishing, PodcastsEp14 – Q&A Session- May 23, 2020
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.If you would like to get in touch to ask a...Read more
20MayGo...Fishing, PodcastsCompetition Time- May 20, 2020
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!To enter you simply need to follow us on one of our social...Read more
20MayGo...Fishing, PodcastsEp13 – Lockdown Lethargy- May 20, 2020
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...Read more
15AprGo...Fishing, PodcastsEp12 – A New World & New Offerings- April 15, 2020
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...Read more
30MarGo...Fishing, PodcastsE11 – Marketing in a Crisis- March 30, 2020
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...Read more
10MarGo...Fishing, PodcastsE10 – Building an Audience- March 10, 2020
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
9 min - Ep57 – Thinking of starting a business?
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things you need to do to set up your new business. They draw on their experiences and knowledge to share a useful checklist of things to do and consider when you’ve finally made the decision to go ahead.
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...Read more
27JunGo...Fishing, PodcastsEp59 – Sorry it’s been a while!- June 27, 2022
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...Read more
16MayGo...Fishing, PodcastsEp57 – Thinking of starting a business?- May 16, 2022
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...Read more
16MayGo...Fishing, PodcastsEpisode 56 – To be or not to be a Solopreneur- May 16, 2022
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...Read more
21AprGo...Fishing, PodcastsEp55 – What’s your most useful business tool?- April 21, 2022
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.With thanks to our guests;Andrew Dwerryhouse - Wild...Read more
30NovGo...Fishing, PodcastsEp54 – Does Networking work?- November 30, 2021
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...Read more
11OctGo...Fishing, PodcastsEp55 – What’s your favourite business tool tip – Details on how to guest on the show- October 11, 2021
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...Read more
11OctGo...Fishing, PodcastsEp53 – The benefit of business exhibitions- October 11, 2021
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
13SepGo...Fishing, PodcastsEp52 – How to determine your perfect price point- September 13, 2021
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?The fact is price is just one...Read more
02SepGo...Fishing, PodcastsEp51 – Can an Introvert run a successful business?- September 2, 2021
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.This week the gang discuss whether introverts make good business owners. Are you forced...Read more
18AugGo...Fishing, PodcastsEp50 – The Pod in the Park Live Show- August 18, 2021
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...Read more
28JulGo...Fishing, PodcastsEp49.1 – The #podinthepark Launch!- July 28, 2021
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...Read more
20JulGo...Fishing, PodcastsEp49 – Which Platform should I use?- July 20, 2021
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
06JulGo...Fishing, PodcastsEp48 – COVID has ended & all is fine now…isn’t it?!- July 6, 2021
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...Read more
22JunGo...Fishing, PodcastsEp47 – Analysing Analytics- June 22, 2021
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...Read more
09JunGo...Fishing, PodcastsGo Fish – Ep46 – Do Reviews really matter to your business?- June 8, 2021
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...Read more
11MayGo...Fishing, PodcastsEp45 – Does your imagery capture your brand?- May 11, 2021
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.What does the images you use for your business say about...Read more
01AprGo...Fishing, PodcastsEp44 – Lockdown Stories- April 1, 2021
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...Read more
10MarGo...Fishing, PodcastsEp43 – Secrets to Effective Email Marketing- March 10, 2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?In...Read more
24FebGo...Fishing, PodcastsEp42 – Has COVID-19 changed our social media behaviour?- February 22, 2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...Read more
09FebGo...Fishing, PodcastsEp41 – Making the most of Zoom- February 9, 2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...Read more
27JanGo...Fishing, PodcastsEp40 – Solving the Headaches of Marketing from Home- January 27, 2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.In this episode the Go-Fish look...Read more
06JanGo...Fishing, PodcastsEp39 – New Year, New Plan, New Goals?- January 6, 2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...Read more
16DecGo...Fishing, PodcastsEp38 – The Art of Printed Marketing- December 16, 2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.In this episode the team...Read more
09DecGo...Fishing, PodcastsEp37 – What is the trick to SEO?- December 9, 2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...Read more
02DecGo...Fishing, PodcastsEp36 – Learning the Art of Video- December 2, 2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...Read more
25NovGo...Fishing, PodcastsEp35 – Christmas Special- November 25, 2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...Read more
20NovGo...Fishing, PodcastsEp34 – Knowing Your No’s!- November 20, 2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...Read more
02NovGo...Fishing, PodcastsEp33 – The Sales Dojo- November 2, 2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...Read more
28OctGo...Fishing, PodcastsEp32 – The Benefits of Video & Audio- October 28, 2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.This week the gang look...Read more
22OctGo...Fishing, PodcastsEp31 – The Art of Presentations- October 22, 2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...Read more
14OctGo...Fishing, PodcastsEp30 – The Benefits of a Mobile App- October 14, 2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...Read more
07OctGo...Fishing, PodcastsEp29 – What makes a good post- October 14, 2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.In this episode the...Read more
30SepGo...Fishing, PodcastsEp28 – Pay-Per-Click- February 8, 2021
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?No, we're not talking about search engine optimisation, but rather pay-per-click...Read more
24SepGo...Fishing, PodcastsEp27 – The Sales Funnel- February 8, 2021
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.In this episode the team look at this concept in more detail...Read more
16SepGo...Fishing, PodcastsEp26 – Pinterest- February 8, 2021
You might of heard of Pinterest but do you know what it actually is and how to use it?If you thought Pinterest was a social media platform or didn't realise it competes with Google...Read more
03SepGo...Fishing, PodcastsEp25 – Direct Marketing- February 8, 2021
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!In this episode the...Read more
27AugGo...Fishing, PodcastsEp24 – CRM Systems- February 8, 2021
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.Thankfully...Read more
17AugGo...Fishing, PodcastsEp23 – Facebook- February 8, 2021
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more
05AugGo...Fishing, PodcastsEp22 – The importance of having a website- August 5, 2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more
16JulGo...Fishing, PodcastsEp21 – Your Actions, right now!- July 16, 2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...Read more
08JulGo...Fishing, PodcastsEp20 – Who is my perfect customer?- July 8, 2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.In this episode the team break down...Read more
30JunGo...Fishing, PodcastsEp19 – Marketing within GDPR- June 30, 2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...Read more
17JunGo...Fishing, PodcastsEp18 – LinkedIn- June 17, 2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?Well if that's the case don't panic because we...Read more
10JunGo...Fishing, PodcastsEp17 – Social Media for Beginners- June 10, 2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.In this episode the team are joined by special...Read more
03JunGo...Fishing, PodcastsEp16 – Marketing for Start-ups- June 3, 2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.This...Read more
27MayGo...Fishing, PodcastsEp15 – Public Relations- May 27, 2020
PR is a phrase many will recognise but perhaps few will truly understand.This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...Read more
23MayGo...Fishing, PodcastsEp14 – Q&A Session- May 23, 2020
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.If you would like to get in touch to ask a...Read more
20MayGo...Fishing, PodcastsCompetition Time- May 20, 2020
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!To enter you simply need to follow us on one of our social...Read more
20MayGo...Fishing, PodcastsEp13 – Lockdown Lethargy- May 20, 2020
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...Read more
15AprGo...Fishing, PodcastsEp12 – A New World & New Offerings- April 15, 2020
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...Read more
30MarGo...Fishing, PodcastsE11 – Marketing in a Crisis- March 30, 2020
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...Read more
10MarGo...Fishing, PodcastsE10 – Building an Audience- March 10, 2020
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
1 hr 4 min - Episode 56 – To be or not to be a Solopreneur
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying to manage your working hours, dealing with the often imbalance of work and life at the start, being mindful of your mental health, missing your work colleagues…the list goes on.
In this episode, the gang chat about their experiences of being solopreneurs and how they have dealt with the good, bad and ugly sides of it.
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...Read more
27JunGo...Fishing, PodcastsEp59 – Sorry it’s been a while!- June 27, 2022
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...Read more
16MayGo...Fishing, PodcastsEp57 – Thinking of starting a business?- May 16, 2022
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...Read more
16MayGo...Fishing, PodcastsEpisode 56 – To be or not to be a Solopreneur- May 16, 2022
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...Read more
21AprGo...Fishing, PodcastsEp55 – What’s your most useful business tool?- April 21, 2022
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.With thanks to our guests;Andrew Dwerryhouse - Wild...Read more
30NovGo...Fishing, PodcastsEp54 – Does Networking work?- November 30, 2021
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...Read more
11OctGo...Fishing, PodcastsEp55 – What’s your favourite business tool tip – Details on how to guest on the show- October 11, 2021
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...Read more
11OctGo...Fishing, PodcastsEp53 – The benefit of business exhibitions- October 11, 2021
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
13SepGo...Fishing, PodcastsEp52 – How to determine your perfect price point- September 13, 2021
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?The fact is price is just one...Read more
02SepGo...Fishing, PodcastsEp51 – Can an Introvert run a successful business?- September 2, 2021
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.This week the gang discuss whether introverts make good business owners. Are you forced...Read more
18AugGo...Fishing, PodcastsEp50 – The Pod in the Park Live Show- August 18, 2021
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...Read more
28JulGo...Fishing, PodcastsEp49.1 – The #podinthepark Launch!- July 28, 2021
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...Read more
20JulGo...Fishing, PodcastsEp49 – Which Platform should I use?- July 20, 2021
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
06JulGo...Fishing, PodcastsEp48 – COVID has ended & all is fine now…isn’t it?!- July 6, 2021
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...Read more
22JunGo...Fishing, PodcastsEp47 – Analysing Analytics- June 22, 2021
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...Read more
09JunGo...Fishing, PodcastsGo Fish – Ep46 – Do Reviews really matter to your business?- June 8, 2021
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...Read more
11MayGo...Fishing, PodcastsEp45 – Does your imagery capture your brand?- May 11, 2021
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.What does the images you use for your business say about...Read more
01AprGo...Fishing, PodcastsEp44 – Lockdown Stories- April 1, 2021
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...Read more
10MarGo...Fishing, PodcastsEp43 – Secrets to Effective Email Marketing- March 10, 2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?In...Read more
24FebGo...Fishing, PodcastsEp42 – Has COVID-19 changed our social media behaviour?- February 22, 2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...Read more
09FebGo...Fishing, PodcastsEp41 – Making the most of Zoom- February 9, 2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...Read more
27JanGo...Fishing, PodcastsEp40 – Solving the Headaches of Marketing from Home- January 27, 2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.In this episode the Go-Fish look...Read more
06JanGo...Fishing, PodcastsEp39 – New Year, New Plan, New Goals?- January 6, 2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...Read more
16DecGo...Fishing, PodcastsEp38 – The Art of Printed Marketing- December 16, 2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.In this episode the team...Read more
09DecGo...Fishing, PodcastsEp37 – What is the trick to SEO?- December 9, 2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...Read more
02DecGo...Fishing, PodcastsEp36 – Learning the Art of Video- December 2, 2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...Read more
25NovGo...Fishing, PodcastsEp35 – Christmas Special- November 25, 2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...Read more
20NovGo...Fishing, PodcastsEp34 – Knowing Your No’s!- November 20, 2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...Read more
02NovGo...Fishing, PodcastsEp33 – The Sales Dojo- November 2, 2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...Read more
28OctGo...Fishing, PodcastsEp32 – The Benefits of Video & Audio- October 28, 2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.This week the gang look...Read more
22OctGo...Fishing, PodcastsEp31 – The Art of Presentations- October 22, 2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...Read more
14OctGo...Fishing, PodcastsEp30 – The Benefits of a Mobile App- October 14, 2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...Read more
07OctGo...Fishing, PodcastsEp29 – What makes a good post- October 14, 2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.In this episode the...Read more
30SepGo...Fishing, PodcastsEp28 – Pay-Per-Click- February 8, 2021
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?No, we're not talking about search engine optimisation, but rather pay-per-click...Read more
24SepGo...Fishing, PodcastsEp27 – The Sales Funnel- February 8, 2021
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.In this episode the team look at this concept in more detail...Read more
16SepGo...Fishing, PodcastsEp26 – Pinterest- February 8, 2021
You might of heard of Pinterest but do you know what it actually is and how to use it?If you thought Pinterest was a social media platform or didn't realise it competes with Google...Read more
03SepGo...Fishing, PodcastsEp25 – Direct Marketing- February 8, 2021
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!In this episode the...Read more
27AugGo...Fishing, PodcastsEp24 – CRM Systems- February 8, 2021
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.Thankfully...Read more
17AugGo...Fishing, PodcastsEp23 – Facebook- February 8, 2021
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more
05AugGo...Fishing, PodcastsEp22 – The importance of having a website- August 5, 2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more
16JulGo...Fishing, PodcastsEp21 – Your Actions, right now!- July 16, 2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...Read more
08JulGo...Fishing, PodcastsEp20 – Who is my perfect customer?- July 8, 2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.In this episode the team break down...Read more
30JunGo...Fishing, PodcastsEp19 – Marketing within GDPR- June 30, 2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...Read more
17JunGo...Fishing, PodcastsEp18 – LinkedIn- June 17, 2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?Well if that's the case don't panic because we...Read more
10JunGo...Fishing, PodcastsEp17 – Social Media for Beginners- June 10, 2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.In this episode the team are joined by special...Read more
03JunGo...Fishing, PodcastsEp16 – Marketing for Start-ups- June 3, 2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.This...Read more
27MayGo...Fishing, PodcastsEp15 – Public Relations- May 27, 2020
PR is a phrase many will recognise but perhaps few will truly understand.This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...Read more
23MayGo...Fishing, PodcastsEp14 – Q&A Session- May 23, 2020
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.If you would like to get in touch to ask a...Read more
20MayGo...Fishing, PodcastsCompetition Time- May 20, 2020
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!To enter you simply need to follow us on one of our social...Read more
20MayGo...Fishing, PodcastsEp13 – Lockdown Lethargy- May 20, 2020
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...Read more
15AprGo...Fishing, PodcastsEp12 – A New World & New Offerings- April 15, 2020
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...Read more
30MarGo...Fishing, PodcastsE11 – Marketing in a Crisis- March 30, 2020
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...Read more
10MarGo...Fishing, PodcastsE10 – Building an Audience- March 10, 2020
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
1 hr 17 min - Ep55 – What’s your most useful business tool?
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.
With thanks to our guests;
Andrew Dwerryhouse – Wild Thang
Germaine Fryer – The Womens Organisation
Lesley Lambert – Liverpool John Moores
Hanna Ghariani – Wirral Ark
Anna Quintal & Scott Black – The Brain Charity
Adam Bullen – AB Accounting
Michael Patrick – Michael Patrick Photography
Tony Haines – Liverpool Business Association
Mark Bryan – Federation of Small Businesses
If you would like to attend one of the Liverpool BA events, you can book a free visitor place or enjoy an exclusive 20% discount as an exhibitor or sponsor by entering the code GOFISH. Simply select the event of your choice by clicking on the links below;
Manchester
Wirral
Halton
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...Read more
27JunGo...Fishing, PodcastsEp59 – Sorry it’s been a while!- June 27, 2022
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...Read more
16MayGo...Fishing, PodcastsEp57 – Thinking of starting a business?- May 16, 2022
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...Read more
16MayGo...Fishing, PodcastsEpisode 56 – To be or not to be a Solopreneur- May 16, 2022
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...Read more
21AprGo...Fishing, PodcastsEp55 – What’s your most useful business tool?- April 21, 2022
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.With thanks to our guests;Andrew Dwerryhouse - Wild...Read more
30NovGo...Fishing, PodcastsEp54 – Does Networking work?- November 30, 2021
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...Read more
11OctGo...Fishing, PodcastsEp55 – What’s your favourite business tool tip – Details on how to guest on the show- October 11, 2021
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...Read more
11OctGo...Fishing, PodcastsEp53 – The benefit of business exhibitions- October 11, 2021
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
13SepGo...Fishing, PodcastsEp52 – How to determine your perfect price point- September 13, 2021
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?The fact is price is just one...Read more
02SepGo...Fishing, PodcastsEp51 – Can an Introvert run a successful business?- September 2, 2021
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.This week the gang discuss whether introverts make good business owners. Are you forced...Read more
18AugGo...Fishing, PodcastsEp50 – The Pod in the Park Live Show- August 18, 2021
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...Read more
28JulGo...Fishing, PodcastsEp49.1 – The #podinthepark Launch!- July 28, 2021
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...Read more
20JulGo...Fishing, PodcastsEp49 – Which Platform should I use?- July 20, 2021
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
06JulGo...Fishing, PodcastsEp48 – COVID has ended & all is fine now…isn’t it?!- July 6, 2021
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...Read more
22JunGo...Fishing, PodcastsEp47 – Analysing Analytics- June 22, 2021
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...Read more
09JunGo...Fishing, PodcastsGo Fish – Ep46 – Do Reviews really matter to your business?- June 8, 2021
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...Read more
11MayGo...Fishing, PodcastsEp45 – Does your imagery capture your brand?- May 11, 2021
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.What does the images you use for your business say about...Read more
01AprGo...Fishing, PodcastsEp44 – Lockdown Stories- April 1, 2021
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...Read more
10MarGo...Fishing, PodcastsEp43 – Secrets to Effective Email Marketing- March 10, 2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?In...Read more
24FebGo...Fishing, PodcastsEp42 – Has COVID-19 changed our social media behaviour?- February 22, 2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...Read more
09FebGo...Fishing, PodcastsEp41 – Making the most of Zoom- February 9, 2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...Read more
27JanGo...Fishing, PodcastsEp40 – Solving the Headaches of Marketing from Home- January 27, 2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.In this episode the Go-Fish look...Read more
06JanGo...Fishing, PodcastsEp39 – New Year, New Plan, New Goals?- January 6, 2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...Read more
16DecGo...Fishing, PodcastsEp38 – The Art of Printed Marketing- December 16, 2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.In this episode the team...Read more
09DecGo...Fishing, PodcastsEp37 – What is the trick to SEO?- December 9, 2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...Read more
02DecGo...Fishing, PodcastsEp36 – Learning the Art of Video- December 2, 2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...Read more
25NovGo...Fishing, PodcastsEp35 – Christmas Special- November 25, 2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...Read more
20NovGo...Fishing, PodcastsEp34 – Knowing Your No’s!- November 20, 2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...Read more
02NovGo...Fishing, PodcastsEp33 – The Sales Dojo- November 2, 2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...Read more
28OctGo...Fishing, PodcastsEp32 – The Benefits of Video & Audio- October 28, 2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.This week the gang look...Read more
22OctGo...Fishing, PodcastsEp31 – The Art of Presentations- October 22, 2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...Read more
14OctGo...Fishing, PodcastsEp30 – The Benefits of a Mobile App- October 14, 2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...Read more
07OctGo...Fishing, PodcastsEp29 – What makes a good post- October 14, 2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.In this episode the...Read more
30SepGo...Fishing, PodcastsEp28 – Pay-Per-Click- February 8, 2021
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?No, we're not talking about search engine optimisation, but rather pay-per-click...Read more
24SepGo...Fishing, PodcastsEp27 – The Sales Funnel- February 8, 2021
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.In this episode the team look at this concept in more detail...Read more
16SepGo...Fishing, PodcastsEp26 – Pinterest- February 8, 2021
You might of heard of Pinterest but do you know what it actually is and how to use it?If you thought Pinterest was a social media platform or didn't realise it competes with Google...Read more
03SepGo...Fishing, PodcastsEp25 – Direct Marketing- February 8, 2021
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!In this episode the...Read more
27AugGo...Fishing, PodcastsEp24 – CRM Systems- February 8, 2021
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.Thankfully...Read more
17AugGo...Fishing, PodcastsEp23 – Facebook- February 8, 2021
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more
05AugGo...Fishing, PodcastsEp22 – The importance of having a website- August 5, 2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more
16JulGo...Fishing, PodcastsEp21 – Your Actions, right now!- July 16, 2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...Read more
08JulGo...Fishing, PodcastsEp20 – Who is my perfect customer?- July 8, 2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.In this episode the team break down...Read more
30JunGo...Fishing, PodcastsEp19 – Marketing within GDPR- June 30, 2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...Read more
17JunGo...Fishing, PodcastsEp18 – LinkedIn- June 17, 2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?Well if that's the case don't panic because we...Read more
10JunGo...Fishing, PodcastsEp17 – Social Media for Beginners- June 10, 2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.In this episode the team are joined by special...Read more
03JunGo...Fishing, PodcastsEp16 – Marketing for Start-ups- June 3, 2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.This...Read more
27MayGo...Fishing, PodcastsEp15 – Public Relations- May 27, 2020
PR is a phrase many will recognise but perhaps few will truly understand.This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...Read more
23MayGo...Fishing, PodcastsEp14 – Q&A Session- May 23, 2020
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.If you would like to get in touch to ask a...Read more
20MayGo...Fishing, PodcastsCompetition Time- May 20, 2020
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!To enter you simply need to follow us on one of our social...Read more
20MayGo...Fishing, PodcastsEp13 – Lockdown Lethargy- May 20, 2020
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...Read more
15AprGo...Fishing, PodcastsEp12 – A New World & New Offerings- April 15, 2020
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...Read more
30MarGo...Fishing, PodcastsE11 – Marketing in a Crisis- March 30, 2020
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...Read more
10MarGo...Fishing, PodcastsE10 – Building an Audience- March 10, 2020
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
48 min - Ep54 – Does Networking work?Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of your brand and what you do is what is needed on a fairly constant basis.Defining every opportunity we get to discuss business or build a relationship as being a form of networking, the gang look at all the pros and cons.With Chris out due to the man flu, the two introverts aka Ishtar and Mark share their experiences.
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...Read more
27JunGo...Fishing, PodcastsEp59 – Sorry it’s been a while!- June 27, 2022
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...Read more
16MayGo...Fishing, PodcastsEp57 – Thinking of starting a business?- May 16, 2022
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...Read more
16MayGo...Fishing, PodcastsEpisode 56 – To be or not to be a Solopreneur- May 16, 2022
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...Read more
21AprGo...Fishing, PodcastsEp55 – What’s your most useful business tool?- April 21, 2022
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.With thanks to our guests;Andrew Dwerryhouse - Wild...Read more
30NovGo...Fishing, PodcastsEp54 – Does Networking work?- November 30, 2021
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...Read more
11OctGo...Fishing, PodcastsEp55 – What’s your favourite business tool tip – Details on how to guest on the show- October 11, 2021
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...Read more
11OctGo...Fishing, PodcastsEp53 – The benefit of business exhibitions- October 11, 2021
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
13SepGo...Fishing, PodcastsEp52 – How to determine your perfect price point- September 13, 2021
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?The fact is price is just one...Read more
02SepGo...Fishing, PodcastsEp51 – Can an Introvert run a successful business?- September 2, 2021
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.This week the gang discuss whether introverts make good business owners. Are you forced...Read more
18AugGo...Fishing, PodcastsEp50 – The Pod in the Park Live Show- August 18, 2021
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...Read more
28JulGo...Fishing, PodcastsEp49.1 – The #podinthepark Launch!- July 28, 2021
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...Read more
20JulGo...Fishing, PodcastsEp49 – Which Platform should I use?- July 20, 2021
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
06JulGo...Fishing, PodcastsEp48 – COVID has ended & all is fine now…isn’t it?!- July 6, 2021
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...Read more
22JunGo...Fishing, PodcastsEp47 – Analysing Analytics- June 22, 2021
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...Read more
09JunGo...Fishing, PodcastsGo Fish – Ep46 – Do Reviews really matter to your business?- June 8, 2021
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...Read more
11MayGo...Fishing, PodcastsEp45 – Does your imagery capture your brand?- May 11, 2021
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.What does the images you use for your business say about...Read more
01AprGo...Fishing, PodcastsEp44 – Lockdown Stories- April 1, 2021
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...Read more
10MarGo...Fishing, PodcastsEp43 – Secrets to Effective Email Marketing- March 10, 2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?In...Read more
24FebGo...Fishing, PodcastsEp42 – Has COVID-19 changed our social media behaviour?- February 22, 2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...Read more
09FebGo...Fishing, PodcastsEp41 – Making the most of Zoom- February 9, 2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...Read more
27JanGo...Fishing, PodcastsEp40 – Solving the Headaches of Marketing from Home- January 27, 2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.In this episode the Go-Fish look...Read more
06JanGo...Fishing, PodcastsEp39 – New Year, New Plan, New Goals?- January 6, 2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...Read more
16DecGo...Fishing, PodcastsEp38 – The Art of Printed Marketing- December 16, 2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.In this episode the team...Read more
09DecGo...Fishing, PodcastsEp37 – What is the trick to SEO?- December 9, 2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...Read more
02DecGo...Fishing, PodcastsEp36 – Learning the Art of Video- December 2, 2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...Read more
25NovGo...Fishing, PodcastsEp35 – Christmas Special- November 25, 2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...Read more
20NovGo...Fishing, PodcastsEp34 – Knowing Your No’s!- November 20, 2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...Read more
02NovGo...Fishing, PodcastsEp33 – The Sales Dojo- November 2, 2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...Read more
28OctGo...Fishing, PodcastsEp32 – The Benefits of Video & Audio- October 28, 2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.This week the gang look...Read more
22OctGo...Fishing, PodcastsEp31 – The Art of Presentations- October 22, 2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...Read more
14OctGo...Fishing, PodcastsEp30 – The Benefits of a Mobile App- October 14, 2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...Read more
07OctGo...Fishing, PodcastsEp29 – What makes a good post- October 14, 2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.In this episode the...Read more
30SepGo...Fishing, PodcastsEp28 – Pay-Per-Click- February 8, 2021
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?No, we're not talking about search engine optimisation, but rather pay-per-click...Read more
24SepGo...Fishing, PodcastsEp27 – The Sales Funnel- February 8, 2021
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.In this episode the team look at this concept in more detail...Read more
16SepGo...Fishing, PodcastsEp26 – Pinterest- February 8, 2021
You might of heard of Pinterest but do you know what it actually is and how to use it?If you thought Pinterest was a social media platform or didn't realise it competes with Google...Read more
03SepGo...Fishing, PodcastsEp25 – Direct Marketing- February 8, 2021
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!In this episode the...Read more
27AugGo...Fishing, PodcastsEp24 – CRM Systems- February 8, 2021
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.Thankfully...Read more
17AugGo...Fishing, PodcastsEp23 – Facebook- February 8, 2021
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more
05AugGo...Fishing, PodcastsEp22 – The importance of having a website- August 5, 2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more
16JulGo...Fishing, PodcastsEp21 – Your Actions, right now!- July 16, 2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...Read more
08JulGo...Fishing, PodcastsEp20 – Who is my perfect customer?- July 8, 2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.In this episode the team break down...Read more
30JunGo...Fishing, PodcastsEp19 – Marketing within GDPR- June 30, 2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...Read more
17JunGo...Fishing, PodcastsEp18 – LinkedIn- June 17, 2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?Well if that's the case don't panic because we...Read more
10JunGo...Fishing, PodcastsEp17 – Social Media for Beginners- June 10, 2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.In this episode the team are joined by special...Read more
03JunGo...Fishing, PodcastsEp16 – Marketing for Start-ups- June 3, 2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.This...Read more
27MayGo...Fishing, PodcastsEp15 – Public Relations- May 27, 2020
PR is a phrase many will recognise but perhaps few will truly understand.This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...Read more
23MayGo...Fishing, PodcastsEp14 – Q&A Session- May 23, 2020
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.If you would like to get in touch to ask a...Read more
20MayGo...Fishing, PodcastsCompetition Time- May 20, 2020
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!To enter you simply need to follow us on one of our social...Read more
20MayGo...Fishing, PodcastsEp13 – Lockdown Lethargy- May 20, 2020
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...Read more
15AprGo...Fishing, PodcastsEp12 – A New World & New Offerings- April 15, 2020
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...Read more
30MarGo...Fishing, PodcastsE11 – Marketing in a Crisis- March 30, 2020
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...Read more
10MarGo...Fishing, PodcastsE10 – Building an Audience- March 10, 2020
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
1 hr 16 min - Ep55 – What’s your favourite business tool tip – Details on how to guest on the show
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where they go to find useful resources.
To book your free place to attend and potentially feature your business on the show simply visit click here
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...Read more
27JunGo...Fishing, PodcastsEp59 – Sorry it’s been a while!- June 27, 2022
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...Read more
16MayGo...Fishing, PodcastsEp57 – Thinking of starting a business?- May 16, 2022
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...Read more
16MayGo...Fishing, PodcastsEpisode 56 – To be or not to be a Solopreneur- May 16, 2022
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...Read more
21AprGo...Fishing, PodcastsEp55 – What’s your most useful business tool?- April 21, 2022
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.With thanks to our guests;Andrew Dwerryhouse - Wild...Read more
30NovGo...Fishing, PodcastsEp54 – Does Networking work?- November 30, 2021
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...Read more
11OctGo...Fishing, PodcastsEp55 – What’s your favourite business tool tip – Details on how to guest on the show- October 11, 2021
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...Read more
11OctGo...Fishing, PodcastsEp53 – The benefit of business exhibitions- October 11, 2021
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
13SepGo...Fishing, PodcastsEp52 – How to determine your perfect price point- September 13, 2021
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?The fact is price is just one...Read more
02SepGo...Fishing, PodcastsEp51 – Can an Introvert run a successful business?- September 2, 2021
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.This week the gang discuss whether introverts make good business owners. Are you forced...Read more
18AugGo...Fishing, PodcastsEp50 – The Pod in the Park Live Show- August 18, 2021
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...Read more
28JulGo...Fishing, PodcastsEp49.1 – The #podinthepark Launch!- July 28, 2021
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...Read more
20JulGo...Fishing, PodcastsEp49 – Which Platform should I use?- July 20, 2021
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
06JulGo...Fishing, PodcastsEp48 – COVID has ended & all is fine now…isn’t it?!- July 6, 2021
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...Read more
22JunGo...Fishing, PodcastsEp47 – Analysing Analytics- June 22, 2021
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...Read more
09JunGo...Fishing, PodcastsGo Fish – Ep46 – Do Reviews really matter to your business?- June 8, 2021
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...Read more
11MayGo...Fishing, PodcastsEp45 – Does your imagery capture your brand?- May 11, 2021
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.What does the images you use for your business say about...Read more
01AprGo...Fishing, PodcastsEp44 – Lockdown Stories- April 1, 2021
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...Read more
10MarGo...Fishing, PodcastsEp43 – Secrets to Effective Email Marketing- March 10, 2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?In...Read more
24FebGo...Fishing, PodcastsEp42 – Has COVID-19 changed our social media behaviour?- February 22, 2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...Read more
09FebGo...Fishing, PodcastsEp41 – Making the most of Zoom- February 9, 2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...Read more
27JanGo...Fishing, PodcastsEp40 – Solving the Headaches of Marketing from Home- January 27, 2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.In this episode the Go-Fish look...Read more
06JanGo...Fishing, PodcastsEp39 – New Year, New Plan, New Goals?- January 6, 2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...Read more
16DecGo...Fishing, PodcastsEp38 – The Art of Printed Marketing- December 16, 2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.In this episode the team...Read more
09DecGo...Fishing, PodcastsEp37 – What is the trick to SEO?- December 9, 2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...Read more
02DecGo...Fishing, PodcastsEp36 – Learning the Art of Video- December 2, 2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...Read more
25NovGo...Fishing, PodcastsEp35 – Christmas Special- November 25, 2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...Read more
20NovGo...Fishing, PodcastsEp34 – Knowing Your No’s!- November 20, 2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...Read more
02NovGo...Fishing, PodcastsEp33 – The Sales Dojo- November 2, 2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...Read more
28OctGo...Fishing, PodcastsEp32 – The Benefits of Video & Audio- October 28, 2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.This week the gang look...Read more
22OctGo...Fishing, PodcastsEp31 – The Art of Presentations- October 22, 2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...Read more
14OctGo...Fishing, PodcastsEp30 – The Benefits of a Mobile App- October 14, 2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...Read more
07OctGo...Fishing, PodcastsEp29 – What makes a good post- October 14, 2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.In this episode the...Read more
30SepGo...Fishing, PodcastsEp28 – Pay-Per-Click- February 8, 2021
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?No, we're not talking about search engine optimisation, but rather pay-per-click...Read more
24SepGo...Fishing, PodcastsEp27 – The Sales Funnel- February 8, 2021
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.In this episode the team look at this concept in more detail...Read more
16SepGo...Fishing, PodcastsEp26 – Pinterest- February 8, 2021
You might of heard of Pinterest but do you know what it actually is and how to use it?If you thought Pinterest was a social media platform or didn't realise it competes with Google...Read more
03SepGo...Fishing, PodcastsEp25 – Direct Marketing- February 8, 2021
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!In this episode the...Read more
27AugGo...Fishing, PodcastsEp24 – CRM Systems- February 8, 2021
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.Thankfully...Read more
17AugGo...Fishing, PodcastsEp23 – Facebook- February 8, 2021
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more
05AugGo...Fishing, PodcastsEp22 – The importance of having a website- August 5, 2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more
16JulGo...Fishing, PodcastsEp21 – Your Actions, right now!- July 16, 2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...Read more
08JulGo...Fishing, PodcastsEp20 – Who is my perfect customer?- July 8, 2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.In this episode the team break down...Read more
30JunGo...Fishing, PodcastsEp19 – Marketing within GDPR- June 30, 2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...Read more
17JunGo...Fishing, PodcastsEp18 – LinkedIn- June 17, 2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?Well if that's the case don't panic because we...Read more
10JunGo...Fishing, PodcastsEp17 – Social Media for Beginners- June 10, 2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.In this episode the team are joined by special...Read more
03JunGo...Fishing, PodcastsEp16 – Marketing for Start-ups- June 3, 2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.This...Read more
27MayGo...Fishing, PodcastsEp15 – Public Relations- May 27, 2020
PR is a phrase many will recognise but perhaps few will truly understand.This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...Read more
23MayGo...Fishing, PodcastsEp14 – Q&A Session- May 23, 2020
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.If you would like to get in touch to ask a...Read more
20MayGo...Fishing, PodcastsCompetition Time- May 20, 2020
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!To enter you simply need to follow us on one of our social...Read more
20MayGo...Fishing, PodcastsEp13 – Lockdown Lethargy- May 20, 2020
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...Read more
15AprGo...Fishing, PodcastsEp12 – A New World & New Offerings- April 15, 2020
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...Read more
30MarGo...Fishing, PodcastsE11 – Marketing in a Crisis- March 30, 2020
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...Read more
10MarGo...Fishing, PodcastsE10 – Building an Audience- March 10, 2020
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
6 min - Ep53 – The benefit of business exhibitions
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?
The gang attended the Wirral and Chester Business Fair to interview visitors, exhibitors and hosts alike to get the answers to these important questions.
Special thanks to Tony Haines of the Liverpool Business Association who allowed us to speak to those at their event.
The next event is the Liverpool Business Fair at Liverpool Football Club on Tuesday 12 October 2021. To book your free place or an exhibition space simply visit click here
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
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You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
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This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
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Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
1 hr 13 min - Ep52 – How to determine your perfect price point
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?
The fact is price is just one of a number of factors which might determine whether a customer goes with you or someone else.
In this weeks episode, the Go Fish team discuss how important price is in the whole equation and tips on how they arrived at their chosen prices.
If you would like to get in touch to ask a question, make a comment or suggest a topic please email [email protected] or check us out on Facebook, Instagram, Twitter and LinkedIn – @gofishpodcast
Other Episodes15JulGo...Fishing, PodcastsEp61 – Time to review your business plan?- June 27, 2022
Following on from our last episode about the current economic climate, in this episode the team discuss business plans; do you really need one? What should go in one, and how often you should...Read more
01JulGo...Fishing, PodcastsEp60 – How to cope in tough economic times- June 27, 2022
Not to make you feel too depressed, but with the effects of COVID, Brexit, the Ukraine war and rapid rise in the cost of living, materials and services, it's safe to say running a...Read more
27JunGo...Fishing, PodcastsEp59 – Sorry it’s been a while!- June 27, 2022
We're really sorry it's been a while! Unfortunately life has got in the way somewhat, but this short episode fills you in on some details, and also lets you in on the exciting plans...Read more
16MayGo...Fishing, PodcastsEp57 – Thinking of starting a business?- May 16, 2022
We’re going back to the beginning with this one, given the number of new business owners we’ve come across recently, it’s a juicy discussion. In this episode, the team talk about all the things...Read more
16MayGo...Fishing, PodcastsEpisode 56 – To be or not to be a Solopreneur- May 16, 2022
So, you’ve got a business idea, decide to take the plunge and start your business and then you realise the trials and tribulations of being a solopreneur. Working alone, mastering your multiple hats, trying...Read more
21AprGo...Fishing, PodcastsEp55 – What’s your most useful business tool?- April 21, 2022
Live at the Liverpool Business Fair the team interview a number of visitors and exhibitors to find out what is the most useful business tool they would recommend.With thanks to our guests;Andrew Dwerryhouse - Wild...Read more
30NovGo...Fishing, PodcastsEp54 – Does Networking work?- November 30, 2021
Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of...Read more
11OctGo...Fishing, PodcastsEp55 – What’s your favourite business tool tip – Details on how to guest on the show- October 11, 2021
On Tuesday 12 October 2021 the gang will be at the Liverpool Business Fair, Liverpool Football Club interviewing business people to find out what is their favourite or most effective tool tips and where...Read more
11OctGo...Fishing, PodcastsEp53 – The benefit of business exhibitions- October 11, 2021
You will have heard about them, probably attended one and maybe even exhibited at one, but are business events worthwhile and if so why?The gang attended the Wirral and Chester Business Fair to interview...Read more
13SepGo...Fishing, PodcastsEp52 – How to determine your perfect price point- September 13, 2021
It can often feel like the dirty aspect of running a business.how much should you charge, is that too expensive, perhaps too cheap, what are my competitors doing?The fact is price is just one...Read more
02SepGo...Fishing, PodcastsEp51 – Can an Introvert run a successful business?- September 2, 2021
Running a business requires many attributes and skillsets, some of which you may never have anticipated needing nor perhaps used before.This week the gang discuss whether introverts make good business owners. Are you forced...Read more
18AugGo...Fishing, PodcastsEp50 – The Pod in the Park Live Show- August 18, 2021
We made it to 50 episodes, and to celebrate the occasion, our gang took a trip to The Anchor Inn, Irby for a live show featuring former guests, brand new faces & a one-off...Read more
28JulGo...Fishing, PodcastsEp49.1 – The #podinthepark Launch!- July 28, 2021
Missed out on all your festivals this year? Listen to the show & would like to meet the team? Perhaps you'd even like to be a guest? Maybe you'd just like an excuse to...Read more
20JulGo...Fishing, PodcastsEp49 – Which Platform should I use?- July 20, 2021
This week the gang discuss which social media platform they prefer and why so you might better understand the differences and how each one might benefit your business.Here are this weeks resource tips:CanvaPublerIf you...Read more
06JulGo...Fishing, PodcastsEp48 – COVID has ended & all is fine now…isn’t it?!- July 6, 2021
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How...Read more
22JunGo...Fishing, PodcastsEp47 – Analysing Analytics- June 22, 2021
Analysing your business, your prospects & customers is a great way to understand where your work comes from, where you might find new customers & how you might improve your service to attract even...Read more
09JunGo...Fishing, PodcastsGo Fish – Ep46 – Do Reviews really matter to your business?- June 8, 2021
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors!It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...Read more
11MayGo...Fishing, PodcastsEp45 – Does your imagery capture your brand?- May 11, 2021
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery.What does the images you use for your business say about...Read more
01AprGo...Fishing, PodcastsEp44 – Lockdown Stories- April 1, 2021
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...Read more
10MarGo...Fishing, PodcastsEp43 – Secrets to Effective Email Marketing- March 10, 2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems?In...Read more
24FebGo...Fishing, PodcastsEp42 – Has COVID-19 changed our social media behaviour?- February 22, 2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...Read more
09FebGo...Fishing, PodcastsEp41 – Making the most of Zoom- February 9, 2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this...Read more
27JanGo...Fishing, PodcastsEp40 – Solving the Headaches of Marketing from Home- January 27, 2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing.In this episode the Go-Fish look...Read more
06JanGo...Fishing, PodcastsEp39 – New Year, New Plan, New Goals?- January 6, 2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in...Read more
16DecGo...Fishing, PodcastsEp38 – The Art of Printed Marketing- December 16, 2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period.In this episode the team...Read more
09DecGo...Fishing, PodcastsEp37 – What is the trick to SEO?- December 9, 2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why?Well in this episode the team are joined by SEO expert Jake Powell of Bespoke...Read more
02DecGo...Fishing, PodcastsEp36 – Learning the Art of Video- December 2, 2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is...Read more
25NovGo...Fishing, PodcastsEp35 – Christmas Special- November 25, 2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a...Read more
20NovGo...Fishing, PodcastsEp34 – Knowing Your No’s!- November 20, 2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is...Read more
02NovGo...Fishing, PodcastsEp33 – The Sales Dojo- November 2, 2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or...Read more
28OctGo...Fishing, PodcastsEp32 – The Benefits of Video & Audio- October 28, 2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace.This week the gang look...Read more
22OctGo...Fishing, PodcastsEp31 – The Art of Presentations- October 22, 2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...Read more
14OctGo...Fishing, PodcastsEp30 – The Benefits of a Mobile App- October 14, 2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...Read more
07OctGo...Fishing, PodcastsEp29 – What makes a good post- October 14, 2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.In this episode the...Read more
30SepGo...Fishing, PodcastsEp28 – Pay-Per-Click- February 8, 2021
We have all used Google to look for things, but how many understand the process of getting your business to show at the top?No, we're not talking about search engine optimisation, but rather pay-per-click...Read more
24SepGo...Fishing, PodcastsEp27 – The Sales Funnel- February 8, 2021
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers.In this episode the team look at this concept in more detail...Read more
16SepGo...Fishing, PodcastsEp26 – Pinterest- February 8, 2021
You might of heard of Pinterest but do you know what it actually is and how to use it?If you thought Pinterest was a social media platform or didn't realise it competes with Google...Read more
03SepGo...Fishing, PodcastsEp25 – Direct Marketing- February 8, 2021
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best!In this episode the...Read more
27AugGo...Fishing, PodcastsEp24 – CRM Systems- February 8, 2021
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business.Thankfully...Read more
17AugGo...Fishing, PodcastsEp23 – Facebook- February 8, 2021
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...Read more
05AugGo...Fishing, PodcastsEp22 – The importance of having a website- August 5, 2020
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%!With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...Read more
16JulGo...Fishing, PodcastsEp21 – Your Actions, right now!- July 16, 2020
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...Read more
08JulGo...Fishing, PodcastsEp20 – Who is my perfect customer?- July 8, 2020
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.In this episode the team break down...Read more
30JunGo...Fishing, PodcastsEp19 – Marketing within GDPR- June 30, 2020
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...Read more
17JunGo...Fishing, PodcastsEp18 – LinkedIn- June 17, 2020
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business?Well if that's the case don't panic because we...Read more
10JunGo...Fishing, PodcastsEp17 – Social Media for Beginners- June 10, 2020
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business.In this episode the team are joined by special...Read more
03JunGo...Fishing, PodcastsEp16 – Marketing for Start-ups- June 3, 2020
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls.This...Read more
27MayGo...Fishing, PodcastsEp15 – Public Relations- May 27, 2020
PR is a phrase many will recognise but perhaps few will truly understand.This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...Read more
23MayGo...Fishing, PodcastsEp14 – Q&A Session- May 23, 2020
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times.If you would like to get in touch to ask a...Read more
20MayGo...Fishing, PodcastsCompetition Time- May 20, 2020
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort!To enter you simply need to follow us on one of our social...Read more
20MayGo...Fishing, PodcastsEp13 – Lockdown Lethargy- May 20, 2020
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...Read more
15AprGo...Fishing, PodcastsEp12 – A New World & New Offerings- April 15, 2020
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...Read more
30MarGo...Fishing, PodcastsE11 – Marketing in a Crisis- March 30, 2020
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...Read more
10MarGo...Fishing, PodcastsE10 – Building an Audience- March 10, 2020
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...Read more
24FebGo...Fishing, PodcastsE9 – Extended Reality- February 24, 2020
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case!This week the gang has a special guest, Owen Cotterell from Juice Creative....Read more
12FebGo...Fishing, PodcastsE8 – Branding- February 12, 2020
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...Read more
28JanGo...Fishing, PodcastsE7- Procrastination- January 28, 2020
Ironically this show is late up! Clearly we procrastinated.This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...Read more
09JanGo...Fishing, PodcastsE6 – Social Media- January 9, 2020
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...Read more
09DecGo...Fishing, PodcastsE5 – Network Marketing- December 9, 2019
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going.This week, with the help of special...Read more
27NovGo...Fishing, PodcastsE4 – Marketing Strategy- November 27, 2019
This episode looks at the most underestimated marketing tool - The Marketing Strategy.Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...Read more
16NovGo...Fishing, PodcastsE3 – DIY Marketing- November 16, 2019
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...Read more
30OctGo...Fishing, PodcastsE2 – Sales Vs Marketing- October 30, 2019
It is a battle that has been fought over the centuries....Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...Read more
22OctGo...Fishing, PodcastsE1 – What is marketing?- October 22, 2019
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing!In the...Read more
16OctGo...Fishing, PodcastsGo Fish – Promo- October 16, 2019
Introducing the podcast that takes the headache out of your marketing plans.Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...Read more
53 min
About Go...Fish Business Tips Podcast
From the publisher's feed
Discussing all things business to help you achieve greater success through useful tips & ideas