October 17, 2024

EP19: The Surprising Truth About Influencer Marketing & Going Viral

50 minutes

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This week’s episode of the ASOM pod delivers a deep dive into the fascinating world of social media and influencer marketing. Hosts Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) unpack the emotional nuances of viral marketing, discuss strategic timing for content success, and explore how different platforms (hello, TikTok) play distinct roles in the social game.

Listen in as the team discusses:

How to create viral content by focusing on emotional connections and timing.

Why platform selection matters and how different platforms drive distinct results.

The differences between micro and macro influencers and how to leverage each.

Why founders should build personal brands to stand out as thought leaders in B2B.

How influencers can drive both retail foot traffic and online engagement.

The importance of authenticity in building lasting connections with your audience.

Why creators and influencers are different, and how that distinction matters.

Predictions on future social media trends and the impact of upcoming tech mergers.

Catch the episode and prepare to level up your influencer and social media strategy!

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00:00 ASOM Pod squad practices their clapping skills

00:13 Reflecting on Guest Appearances

00:32 Dream Guests for the Podcast

02:09 Introducing the ASOM Pod Team

03:06 Discussing the Creators Combine Community

03:31 Going Viral and Influencer Marketing

04:20 Emotional Connection in Viral Content

05:33 Visual Strategy for Viral Content

06:58 Timing and Platform for Viral Success

10:10 Influencer Marketing and Going Viral

11:25 Micro vs. Macro Influencers

23:44 Retail Influence and Community Engagement

26:36 Retail Traffic and Influencer Marketing

27:15 Managing Influencer Quality and Control

28:14 Collaborations and Content Creation

28:53 Influencers vs. Creators

30:57 The Future of the Creator Economy

36:42 B2B Influencer Strategies

40:02 The Evolution of Marketing and Sales

44:25 Event Marketing and Community Building

47:56 Conclusion and Next Episode Preview

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠!

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