ASOM Pod

ASOM Pod

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ASOM Pod episodes

  • EP81: Goodbye

    In this final episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down together one last time to say goodbye.


    After almost two years of recording, debating, and laughing the guys talk candidly about the decision to end the pod. They get real about the time, money, and energy it takes to produce a show at this level, how it started to compete with their businesses and personal lives, and why it felt like the right moment to step away.


    There’s a lot of reflection in this episode. The fun moments. The unexpected lessons. The friendships that came out of doing this week after week. 


    This isn’t a dramatic goodbye. It’s an honest one. A conversation about seasons, priorities, and knowing when to close a chapter, even when it’s been a good one.


    Thank you for being part of the ASOM Pod. This is the final send, and it meant a lot.


    And this isn’t the last time you’ll see us. We’re still very much a part of Commerce Roundtable. We’ll see you in Austin & San Diego!
    Get your tickets at www.commerceroundtable.com


    _____


    Big shoutout to our sponsor who has supported us along the way and made this pod possible!

    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    __


    00:00 Teaser Trailer

    01:30 Introducing the Hosts One Last Time

    04:00 Reflecting on the Journey and Challenges

    06:15 The Realities of Podcasting

    13:16 Lessons Learned and Future Insights

    15:04 The Financial and Time Costs of Podcasting

    15:42 The Importance of Niche and Audience

    18:26 Final Thoughts and Reflections

    19:56 Difficult Decisions and Different Paths

    22:02 Reflecting on Personal and Professional Growth

    23:06 Acknowledging Contributions and Changes

    25:14 Final Thoughts and Farewells

    27:53 Gratitude and Future Endeavors

    31:59 Closing Remarks and Memories

    ___



    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

    38 min
  • EP79: SaaS and agency pricing is broken and no one wants to say it

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox) and Amer Grozdanic (CEO of Praella) go straight at one of the most uncomfortable questions in eCommerce:

    Should SaaS companies and agencies really be taking a percentage of your revenue?


    This conversation gets opinionated fast. Here’s what they dig into:

    • Why percentage-based SaaS pricing feels great early and painful later
    • Whether agencies should earn upside or stick to flat fees
    • When “we grow when you grow” turns into misaligned incentives
    • The hidden costs of SaaS taking a cut without taking any downside
    • Why cancel threats, discounts, and churn games are becoming normalized
    • How brands should actually think about value, pricing, and long-term sustainability

    If you’ve ever looked at your SaaS stack or agency invoices and thought “this doesn’t feel right anymore”, this episode puts words to that feeling.

    _____


    Big shoutout to our sponsor who makes this podcast possible!


    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    Subscribe at https://asompod.com


    __


    00:00 Teaser Trailer

    03:15 Debate on Agency Pricing Models

    16:32 Discussion on SaaS Platforms and Pricing

    32:17 A True Story from the SaaS World

    32:43 Debating Gross Margins in SaaS

    33:12 The Cost of Processing and Technology

    34:36 The Reality of SaaS Market

    35:26 Examples from the Reviews and Loyalty World

    36:24 Challenges in SaaS Implementation

    37:39 Pricing, Positioning, and Product

    47:47 The SaaS Subscription Hack

    54:06 The Financial Reality of SaaS Companies

    01:00:32 Concluding Thoughts and Final Remarks

    ___


    Follow us on:

    X: https://x.com/TheAsomPod

    LinkedIn: https://www.linkedin.com/company/theasompod

    TikTok: https://www.tiktok.com/@theasompod

    Instagram: https://www.instagram.com/theasompod/


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!



    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

    1 hr 2 min
  • EP78: 2026 goals, real numbers, and the lessons 2025 taught us

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) crack open the real recap of 2025 and get painfully honest about how they’re leveling up for 2026.

    This one’s not polished. It’s wins, misses, hard lessons, and the kind of goals you only set after getting absolutely humbled by running real businesses in real markets.


    Here’s what they dig into:

    • Setting aggressive but actually achievable revenue and EBITDA targets (no delusion, just focus)
    • Building stable teams and strong leadership without slowing momentum
    • Moving toward sales-led organizations and using AI as a real service, not just a buzzword for decks
    • Launching and scaling new businesses with $1M+ ARR potential
    • Prioritizing health, family, and delegation without blowing up growth


    They also get candid about why business success is wildly unpredictable, why delegation stops being optional as you scale, and why protecting family time eventually becomes a strategic decision, not just a personal one.


    _____


    Big shoutout to our sponsor who makes this podcast possible!


    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    Subscribe at https://asompod.com


    __


    00:00 Teaser Trailer

    04:08 Reflecting on Last Year's Goals

    05:05 Bryan's Business and Personal Goals

    27:06 John's Business and Personal Goals

    39:46 The Unpredictable Nature of Business Success

    40:49 John's Steady Leadership

    41:18 Amer's Business Goals for the Year

    41:39 Building a Sales-Led Organization

    45:11 Personal Goals and Reflections

    49:16 Goals for 2026

    59:39 Jimmy's Reflections and Future Plans

    01:09:11 Closing Thoughts and Reflections

    ___


    Follow us on:

    X: https://x.com/TheAsomPod

    LinkedIn: https://www.linkedin.com/company/theasompod

    TikTok: https://www.tiktok.com/@theasompod

    Instagram: https://www.instagram.com/theasompod/


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!



    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

    1 hr 14 min
  • EP77: Here’s what we think is happening in 2026 (ecom and business predictions)

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) get into what eCommerce actually looks like in 2026, and spoiler: it’s not just “more ads and more AI.”

    The crew breaks down how financial modeling, privacy shifts, and AI are changing the way brands operate, while personalization goes from “nice to have” to table stakes. They talk about why websites are turning into loyalty hubs, why more DTC brands are opening retail stores and owning manufacturing, and what big moves (like a potential Chewy acquisition) could signal about where the market is headed.

    What you’ll hear:

    • Why personalization is about to explode (and what powers it)
    • How AI is reshaping both customer behavior and internal teams
    • The future of DTC retail and why physical assets matter again
    • Why websites are becoming loyalty channels, not just storefronts
    • The business model shifts brands need to be ready for by 2026

    If you’re building, operating, or investing in eCommerce, this episode is a fast, honest look at what’s coming next and what actually matters.

    _____


    Big shoutout to our sponsor who makes this podcast possible!


    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    Subscribe at https://asompod.com

    __


    00:00 Teaser Trailer

    03:49 Reviewing Last Year's Predictions

    04:31 TikTok and Social Commerce Insights

    09:25 Subscription Models and SaaS Trends

    19:06 Meta's Dominance and Social Commerce

    28:41 AI's Impact on eCommerce

    35:05 Discussing Predictions for 2026

    35:29 The Shift in User Experience and AI's Role

    37:24 Personalization and Data Privacy Trends

    42:50 The Future of Retail and D2C Brands

    50:23 The Importance of Brand Assets

    01:02:04 The Decline of eCommerce and Rise of Loyalty Channels

    01:07:42 Predictions for the Pet Industry

    01:10:37 Conclusion and Final Thoughts

    ___


    Follow us on:

    X: https://x.com/TheAsomPod

    LinkedIn: https://www.linkedin.com/company/theasompod

    TikTok: https://www.tiktok.com/@theasompod

    Instagram: https://www.instagram.com/theasompod/


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!


    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

    1 hr 12 min
  • EP76: Shopify struggles, slower sales, big black friday cyber monday ecom lessons

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down everything that happened across Black Friday and Cyber Monday and what it means for the future of eCommerce. From Shopify’s massive sales spike to unexpected wins in new customer acquisition, the crew digs into the consumer behavior shifts, platform performance issues, and emerging trends shaping the next wave of digital retail.

    What you’ll learn:

    • How Shopify handled BFCM including the sales surge and the technical issues merchants felt
    • Why buy now, pay later continues to influence conversions (and the hidden risks most brands ignore)
    • How AI is changing product research, shopping behaviors, and traffic quality
    • Why AppLovin is quietly becoming a serious challenger to Meta for customer acquisition
    • How retail expectations differ by channel and why brands must innovate faster
    • What AI means for SEO, marketplaces, and the future barriers to entry in eCommerce
    • The team’s predictions for where digital commerce is headed next

    If you’re trying to understand how AI and consumer behavior will reshape the industry, this episode gives you a sharp, actionable breakdown of what’s happening now and what’s coming.


    _____


    Big shoutout to our sponsor who makes this podcast possible!


    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    Subscribe at https://asompod.com


    __


    00:00 Teaser Trailer

    00:24 Welcome to the ASOM Pod

    00:53 Discussing Black Friday and Cyber Monday

    02:27 Amazon's Strategy and Consumer Behavior

    03:57 Black Friday Product Launches and Consumer Trends

    12:57 Retail Experiences and Consumer Preferences

    18:44 Shopify's Performance and Technical Issues

    34:20 Buy Now, Pay Later Trends

    36:14 Merchant Fees and Payment Structures

    36:40 Buy Now, Pay Later Risks and Benefits

    40:07 AI's Impact on eCommerce Traffic

    42:50 SEO and AI: The New Frontier

    46:46 AppLovin vs. Meta: A Data Comparison

    53:56 Black Friday and Cyber Monday Insights

    01:04:52 Predictions for the Future of eCommerce

    ___


    Follow us on:

    X: https://x.com/TheAsomPod

    LinkedIn: https://www.linkedin.com/company/theasompod

    TikTok: https://www.tiktok.com/@theasompod

    Instagram: https://www.instagram.com/theasompod/


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!



    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

    1 hr 12 min
  • EP75: Websites are dead, long live AI commerce

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into one big question: are traditional eCommerce websites on their way out? With AI reshaping how consumers browse, shop, and make decisions, the conversation explores whether AI-driven commerce, mobile apps, and marketplaces like Amazon will eventually replace the classic online storefront.What you’ll learn:- Whether websites are becoming irrelevant in an AI-first world- How AI will transform search, personalization, and customer experience- Why apps, loyalty, and brand ecosystems may win over traditional storefronts- The evolving role of marketplaces like Amazon- How consumer behavior shifts between generations- Why logistics and operations may be the biggest benefactors of AIIf you’re building an eCommerce brand or planning for the next wave of digital retail, this episode gives you a clear, practical look at what’s next._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Particl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com__00:00 Teaser Trailer02:23 Websites vs. AI Commerce03:55 The Future of eCommerce06:19 Consumer Behavior and Technology10:54 AI and Marketplaces13:38 Mobile Apps and eCommerce16:07 AI's Impact on Search and Shopping26:08 The Evolution of AI and Quantum Computing32:55 The Rise and Fall of Amazon's Shopping Innovations33:57 Target's Strategic Shopping Experience34:44 The Evolution of Online Shopping36:03 AI's Impact on eCommerce38:16 The Future of Websites and AI Integration40:29 AI in Logistics and Customer Experience44:28 The Role of Loyalty in eCommerce58:32 The Changing Landscape of SaaS___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

    1 hr 3 min
  • EP74: The best and worst ecommerce niches of 2025

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down one of the most debated questions in entrepreneurship: should you build a business based on passion or on skillset? From there, the crew dives into a no-BS analysis of the best and worst eCommerce business models to start in 2025, looking at the real factors that make or break a brand like margins, returns, customer support demands, marketplace competition, paid advertising performance, and evolving consumer spending trends.

    What you’ll learn:

    • The difference between building from passion vs. building from your actual skillset
    • The best and worst eCommerce businesses to start in 2025
    • Which categories have the strongest margins and repeat potential
    • Why some “trendy” product types are a financial and logistical nightmare
    • How returns, support, and ad costs are quietly killing certain industries
    • Why the founder’s mindset, adaptability, and execution matter more than the idea itself


    If you’re thinking about launching a brand, pivoting your current business, or just want a behind-the-scenes look at the real economics of eCom, this episode is your reality check.


    _____


    Big shoutout to our sponsors who make this podcast possible!


    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com

    Particl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/


    Subscribe at https://asompod.com
    ___


    00:00 Teaser Trailer

    00:30 Welcome to the ASOM Pod

    01:08 Meet the Hosts

    02:08 Game Time: Best and Worst eCommerce Businesses to Start

    03:52 High Margin eCommerce Categories

    05:45 Low Margin eCommerce Categories

    11:59 Marketplace Competition: Best and Worst Businesses

    21:45 Paid Advertising: Best and Worst Categories

    24:50 The Challenge of Selling Tumblers

    25:16 Returns and Customer Support Insights

    29:26 Trends in Consumer Spending

    33:09 Best and Worst eCommerce Business Models

    39:23 The Importance of the Founder in Business Success

    41:05 Conclusion and Final Thoughts

    ___


    Follow us on:

    X: https://x.com/TheAsomPod

    LinkedIn: https://www.linkedin.com/company/theasompod

    TikTok: https://www.tiktok.com/@theasompod

    Instagram: https://www.instagram.com/theasompod/


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!



    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

    43 min
  • EP73: From founder to employee - learnings of an exited founder: ft. Kevin of Beachly

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down with Kevin Tighe, Founder & former CEO of Beachly and now VP of Growth at BUBS Naturals.

    Kevin gets real about the transition from founder to employee, what it felt like to sell the company he built, and how he rebuilt his identity on the other side. The crew digs into leadership, delegation, the subscription model, and what today’s e-commerce landscape demands from operators.

    What you’ll learn:

    • How Kevin built and scaled Beachly and what led to its acquisition.
    • The emotional + operational realities of selling your business.
    • How to transition from CEO to employee without losing your edge.
    • Why delegation and team empowerment unlock real growth.
    • The current state of subscription eCommerce (and what’s changing fast).
    • How Kevin is driving growth today at BUBS Naturals.

    If you’re a founder, operator, or just curious what the “after” looks like post-exit, this one hits home.


    _____


    Big shoutout to our sponsors who make this podcast possible!


    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com

    Particl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/


    Subscribe at https://asompod.com
    ___


    00:00 Teaser Trailer

    00:39 Welcome to the ASOM Pod

    04:25 Kevin Tighe’s Journey: From Founder to Employee

    04:53 The Birth and Growth of Beachly Brands

    07:46 Challenges and Successes in the Subscription Box Model

    16:04 The Acquisition Journey and Transition to Employee

    22:15 Discussing the Acquisition Details

    22:30 Transitioning to a New Market

    22:47 Joining BUBS Naturals

    24:44 Reflecting on Entrepreneurial Challenges

    28:48 The Importance of Delegation

    31:13 The Emotional Side of Selling a Business

    34:15 Current Role and Team Dynamics

    35:55 Future Plans and Reflections

    48:07 Closing Thoughts and Outro

    ___


    Follow us on:

    X: https://x.com/TheAsomPod

    LinkedIn: https://www.linkedin.com/company/theasompod

    TikTok: https://www.tiktok.com/@theasompod

    Instagram: https://www.instagram.com/theasompod/


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!



    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

    50 min
  • EP72: Meta’s First AI Engineer Talks AI ft. Pujun Bhatnagar

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down with Pujun Bhatnagar - one of Meta’s first AI engineers and now Co-Founder & CEO of Kintsugi.They unpack where AI is today, where it is headed, and how brands and governments should prepare. Pujun shares his path from Stanford to Meta, how AI moved from experimentation to commercialization, and why we are still only scratching the surface of what data-driven intelligence can do.What you’ll learn:* Why AI is still early and what that means for innovation.* How AI commercialized and where it is going next.* Lessons from building foundational systems at Facebook.* How Kintsugi is reinventing sales tax and compliance.* AGI and robotics timelines and implications.* Why smart policy and critical thinking will guide progress.* Common misconceptions about AI and real-world impacts.* How quantum computing accelerates what is possible.* How AI may transform healthcare, policy, and daily life.* Why R&D investment is critical to a safe future.Whether you are building tech, running a brand, or simply curious where AI is going, this episode delivers a grounded look at the forces shaping our future and the opportunities ahead.


    Connect with Pujun

    • LinkedIn: https://www.linkedin.com/in/pujun/
    • X: https://x.com/pujun_ai


    Explore Kintsugi

    • https://www.TryKintsugi.com
    • LinkedIn: https://www.linkedin.com/company/kintsugi-ai/
    • X: https://x.com/kintsugifi


    _____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com___00:00 Teaser Trailer00:48 Meet the Hosts01:02 Special Guest Intro: AI Expert03:30 Guest Background: From Stanford to Facebook09:49 AI in Business: Sales Tax Automation11:09 The Evolution and Impact of AI16:29 The Future of AI and Society29:55 The Infancy of Mankind and Critical Thinking30:45 The Real Users of Facebook32:13 The Future of AGI and Robotics38:53 Quantum Computing and AI Advancements40:12 The Role of AI in Healthcare and Policy Decisions42:01 The Importance of R&D and Intelligent Policies51:57 The Future of Sales Tax and Compliance Infrastructure54:38 Conclusion and Final Thoughts___Follow us on:

    • X: https://x.com/TheAsomPod
    • LinkedIn: https://www.linkedin.com/company/theasompod
    • TikTok: https://www.tiktok.com/@theasompod
    • Instagram: https://www.instagram.com/theasompod/

    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

    57 min
  • EP71: Email isn’t dead.. you’re just doing it wrong ft. Rytis Lauris

    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into the real state of email marketing in 2025 and why it continues to be one of the highest-ROI channels in eCommerce.


    Joining the crew is special guest Rytis Lauris, CoFounder and CEO of Omnisend, who breaks down the numbers behind email performance and why, despite the headlines, email is very much alive and driving predictable revenue for brands.


    What you’ll learn in this episode:

    - Why email marketing still outperforms every “email is dead” narrative.

    - The automated flows responsible for 87% of automated email revenue (and how to optimize them).

    - How contextual segmentation + personalized journeys improve conversion and retention.

    - Where AI meaningfully enhances strategy vs. where humans still win.

    - Tactical tips for improving welcome, cart, browse, post-purchase, and subscription flows.

    - How brands are weaving SMS + email together for smarter lifecycle marketing.

    - Common customer experience pitfalls and how to fix them.

    - Small tweaks that lead to big wins in subscription + upsell strategy.


    Whether you’re running a brand, agency, or SaaS platform, this episode is your tactical guide to leveling up your lifecycle marketing, unlocking more revenue, and engaging customers in smarter, more automated ways.


    _____


    Big shoutout to our sponsors who make this podcast possible!


    Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/


    Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com


    Particl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/


    Subscribe to the pod at https://asompod.com

    ___


    00:00 Teaser Trailer

    02:21 Special Guest Introduction

    05:26 Email Marketing Insights

    09:07 The Power of Automated Emails

    12:21 Advanced Email Strategies

    25:06 Early Stage Email Automation Tips

    27:42 Customer Experience Issues

    28:01 Subscription Email Tweaks

    29:42 Upsell Opportunities

    30:32 BattlBox Subscription Feedback

    31:10 NPS and Customer Engagement

    32:10 Marketing Automation Tips

    44:11 AI in Marketing Automation

    51:58 Conclusion and Final Thoughts

    ___


    Follow Jimmy Kim at:

    X: https://www.twitter.com/yojimmykim

    Linkedin: https://www.linkedin.com/in/yojimmykim

    IG: https://www.instagram.com/@yojimmykim

    Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:

    X: https://www.twitter.com/bryanomaspride

    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

    IG: https://www.instagram.com/@anythingbutasalad

    Tik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at:

    X: https://www.twitter.com/@JohnMRoman

    Linkedin: https://www.linkedin.com/in/john-roman/

    IG: https://www.instagram.com/@johnnyromes

    Tik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at:a

    X: https://www.twitter.com/@AmerGrozdanic

    Linkedin: https://www.linkedin.com/in/amer-grozdanic

    IG: https://www.instagram.com/@amergrozdanic

    Tik Tok: https://www.tiktok.com/@amergrozdanic


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!


    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetip

    55 min

About ASOM Pod

From the publisher's feed

Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer).

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