The Company's Tough Decision to Layoff: Founder lessons in Leadership, Layoffs & Pivots - EP11

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Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com

Building a business is hard.

Regardless if it’s a brand, agency, or SaaS, we all have wild stories about how we had to fail to succeed... and layoffs.

The entire podcast circles around:

- Pivots and Tough Business Decisions

- Discussions around Intuit’s “Performance Layoff.”

- How we think companies should handle layoffs

- Advice on what to employees should ask an employer

In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) dive into challenging experiences in the business world, discussing various ‘stories’ that shaped their business strategies and leadership styles.

The episode covers the impacts of company cultures, the complexities of layoffs, and the critical importance of strategic pivots in uncertain times. Sharing personal anecdotes and lessons learned, they provide insights into managing both good times and bad, while maintaining a strong company culture.

The episode concludes with a reflection on the evolving workforce, ethical considerations in layoffs, and practical advice for job seekers to better understand prospective employers.

If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!

We release episodes every Thursday!

00:00 Teaser

01:13 Introducing the ASOM Pod

01:38 Meet the Hosts

04:13 Stories: Business Battles

05:22 The Importance of Celebrating Success

06:18 A Masterclass in What Not to Do

09:34 The Aftermath of Poor Decisions

14:01 The Value of Having a Plan B

18:28 The Power of the Pivot

21:51 Adapting to Larger Clients

24:37 Facing Unexpected Challenges

28:12 Struggling to Make Ends Meet

28:27 A Chance Encounter with Mika, MMAWarehouse

29:21 Building a Network from Scratch

31:39 The Harsh Reality of Layoffs

33:54 Ethics and Leadership in Business

38:54 The Evolving Workforce and Layoffs

50:42 Advice for Job Seekers

54:06 Conclusion and Future Topics

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#asompod #businesspodcast #ecommercepodcast #middlemanagement #layoffs #hiring #networking #productmarketfit #employeeretention #masslayoff #buinesstips #dtc #perspective

Building the Dream Team - How to Hire The Best Employees (And Keep Them)

What are employers looking for?

How do job seekers stand out in the masses?

What do employers care about most?

Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.

Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

In Episode of The ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride explore the art of building a dream team.

With a combined 55 years of business experience, we provide actionable insights into hiring strategies, from resume preferences and personality tests to interview experiences and employee compensation.

We also discuss the importance of cultural fit, proactive job hunting, and thorough candidate research.

We’ll explore the hiring process step-by-step, from crafting the perfect job description to conducting effective job interviews. Learn how to select high performers who not only fit your company culture but also contribute to long-term employee retention and engagement.

Additionally, this episode offers invaluable insights for employees looking to stand out in a competitive job market.

Whether you’re an employer seeking to hire the right people for your small business or an employee aiming to impress during the recruitment process, this video has something for everyone.

Join us as we discuss the importance of team building, leadership skills, and employee development that can significantly enhance your organization’s success. Tune in to gain practical knowledge that will help

you hire top talent and keep them motivated for years to come!

Learn the significance of hiring advice, headhunting techniques, and much more in this engaging episode.

Tune in for valuable tips on navigating the competitive job market and crafting a successful team.

If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!

We release episodes every Thursday!

00:00 Intro Teaser

01:54 Introduction to the ASOM Pod

02:23 Meet the Hosts

03:38 Shoutouts to Sponsors and Partners: Recharge, Gorgias and Creators Combine

04:54 Building the Dream Team: Hiring Strategies

05:53 Effective Hiring and Recruiting Tactics

18:27 The Role of Culture in Hiring

21:35 Using Personality Tests for Better Hiring Decisions

27:05 Resume Tips and Common Mistakes

27:27 Job Hopping: Causes and Consequences

27:55 The Role of Compensation in Job Retention

29:08 Interviewing: A Two-Way Street

29:36 The Importance of Cultural Fit

35:27 Global Competition in the Job Market

40:27 Headhunting and Building a Talent Bench

44:01 Effective Interview Strategies

48:25 Final Thoughts and Advice for Employers

55:10 Next Episode Preview

Follow Jimmy Kim at:

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#asompod #ecommercepodcast #dtc #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast #hiring #howtogetajob #howtohire #dreamteam #hiringpodcast #podcast #dtcpodcast #talentacquisition #employeeretention

Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your subscription needs. Learn more at https://getrecharge.com

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In this episode of The ASOM Pod, Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they discuss what it takes to create and deliver exceptional customer experience.

Drawing on over 55 years of combined experience in e-commerce, SaaS, and DTC, the team shares practical examples, personal stories, and key strategies they use in their business today.

The episode highlights the significance of setting proper expectations, effective communication, and innovative solutions to overcome business hurdles. Tune in to learn how great products can be negatively impacted by poor customer service and discover how some companies, including unexpected support examples like Manypets.com, have navigated these challenges.

- How Battlbox, Oma’s Pride, Praella and Sendlane deliver exceptional customer experience.

- How to set proper expectations internally and externally

- Comparing 2 providers: David Hasselhoff is ________ and Jessica Alba is __________?

- Why Jimmy think the Ritz Carlton is mid

- How Sendlane operates 24/7/365 customer service

- The importance of customer service IN the overall customer experience

- Challenges in scaling customer experience: training and educating the team

- Hot takes: Our most recent favorite and worst customer experience’s: Airlines, Disney, BigCommerce.

Learn about the daily challenges faced in the industry, success stories, personal experiences with major brands, and key strategies for scaling customer support and setting expectations.

And listen as they share their hottest take yet: Their BEST and WORST customer experiences.

LIKE & SHARE and COMMENT to let us know what you think!

00:00 Intro Teaser

00:27 The Slot Whisperer and Casino Adventures

01:22 Welcome to the ASOM Pod

01:55 Meet the Hosts

03:01 Shoutouts to Sponsors: Recharge

03:41 Delivering Great Customer Experiences

06:08 Customer Experience at Battlbox

10:03 Customer Experience at Praella

15:14 Customer Experience at Oma’s Pride

18:49 The Role of Technology in Customer Service

26:34 The Ritz-Carlton’s Approach to Hospitality

30:07 Challenges in Scaling Customer Experience

33:41 Training and Educating the Team

35:17 Scaling Challenges in Manufacturing

38:15 Customer Experience and Communication

43:14 Managing People and Culture

49:10 Procurement and Supply Chain Issues

52:01 HOT TAKES: BEST and WORST Customer Experiences (20 Second Challenge)

01:04:53 Conclusion and Next Episode Preview

Follow Jimmy Kim at:

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#asompod #ecommercepodcast #customerexperience #customerhappiness #deliveringhappiness #customerservice #dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast #worstcustomerexperience #badcustomerservice

Big welcome and thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your subscription needs. Learn more at https://getrecharge.com

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

In this exciting episode of the ASOM Pod, the team dives into the heated discussion of ‘Brand vs Company.’ Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), as they explore the differences, challenges, and strategies in balancing brand-building with operating a successful company.

They touch upon the importance of personal brand, the significance of brand recognition, and the challenges of balancing financial metrics with long-term brand value.

Real-world examples like Nike, Tesla, and Louis Vuitton illustrate the power of brand equity. The episode provides actionable insights on how businesses can enhance their customer experience and leverage brand strategy for sustainable growth.

Don’t miss out on why brand-building can be crucial and how it can sustain long-term success.

00:00 Introduction and Live Show Recap

01:10 Meet the Hosts

03:40 Brand vs. Company Debate

07:29 Marketing Strategies and ROI

12:02 Branding in Different Industries

18:29 Internal Branding and Company Culture

20:52 Scaling and Positioning

32:20 Building Personal Brands

33:06 The Bathroom Guys Sponsorship

34:02 Shareholder Value vs. Brand Value

34:30 Raising Capital Challenges

35:47 The BattleBox Story

37:27 The Importance of Founders in Brand

41:36 Brand Resilience and Recovery

43:18 Luxury Brands and Market Control

47:05 The Power of Brand in Pet Care

51:27 Advice for Building a Brand

57:52 Episode Wrap-Up and Next Steps

Follow Jimmy Kim at:

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#asompod #ecommercepodcast #brandvscompany #companyvsbrand #buildingabrand

#dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast

OMG! When is Black Friday, Cyber Monday? | Episode 7 | ASOM Pod

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Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), the team dives deep into the intricacies of planning for Black Friday and Cyber Monday in a year where you have 1 whole week LESS to sell.

They share personal experiences, mistakes, and strategies involving inventory management, email segmentation, and leveraging user-generated content (UGC).

Hear perspectives from John, Amir, Jimmy, and Bryan as they discuss the impact of consumer behavior, holiday sales trends, and effective marketing tactics.

This episode aims to prepare brands for the challenges of a compressed holiday sales period. Tune in for insightful discussions and valuable takeaways to help you master Black Friday and Cyber Monday!

If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!

00:00 Luxury Ride and Lunch Experience

00:12 Intro: Welcome to the ASOM Pod

00:37 Meet the Hosts

01:58 Black Friday and Cyber Monday Discussion

03:37 Changing Trends in Black Friday Sales

05:21 Challenges and Strategies for Black Friday

09:21 Retail and Distribution Insights

11:50 Creative Black Friday Promotions

26:53 Stories and Lessons Learned

29:12 Exclusive Designs and Limited Time Offers

29:44 Marketing Strategies for Black Friday

30:28 Inventory Management Challenges

33:31 Nightmares and Mistakes in E-commerce

35:10 Planning and Predictions for Black Friday

39:00 The Impact of Inflation and Consumer Behavior

47:39 Final Thoughts and Takeaways

Follow Jimmy Kim at:

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#asompod #ecommercepodcast #blackfriday2024 #cybermonday2024

#eventmarketing #holidaymarketing #dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast

Why Go to Events? | Bonus Episode of the ASOM Pod. Recorded live in Dallas, TX - Subsummit 2024. Learn more about SubSummit at https://www.subsummit.com

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We discuss the value of in-person connections, networking strategies, and key takeaways from their experience. From Brand Operator and Marketers, to Agency, to SaaS, the conversation highlights the benefits of building genuine relationships over simply seeking new customers, adapting to changing business environments, and setting actionable goals for event participation.

- Live event experiences

- How to set goals for live events

- Best practices for maximizing live events

- How to approach others at events

- Andriod vs iphone

Tune in to learn more about maximizing your event experience, building a community, and gaining tactical insights to push your business forward.

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

00:30 Welcome to the ASOM Pod

01:02 Meet the Hosts

02:38 Discussing the Value of Events

03:27 Bryan's Perspective on Events

05:12 John's Experience and Goals

07:30 Amir's Insights and Community Building

10:05 The Importance of Relationships

13:17 Setting Goals for Events

18:47 Shifting Mindsets: From Product to People

19:38 Key Takeaways from the Even

t20:18 Building Relationships and Vendor Management

20:45 Innovative Referral Strategies

22:35 Personalization to Reduce Churn

24:33 Insights from Subscription DTC Brands

25:40 Favorite Moments from the Event

30:08 Event Hacks and Maximizing Takeaways

33:24 The Power of Community

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to ASOM Pod, your go-to eCommerce podcast! In this episode, we dive deep into overcoming the seasonal slump with creative business growth tips. Whether you’re in retail eCommerce or running an online business, this podcast offers invaluable insights to tackle the slow summer months.

In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) share a wealth of strategies to navigate the summer lull in business while balancing personal pursuits.

Looking to boost your SaaS outreach? Interested in direct-to-consumer strategies? We cover it all in this episode of ASOM Pod, the ultimate eCommerce and business podcast. Don’t miss out on expert advice to navigate the challenges and seize opportunities in your industry.

Tune in now and discover actionable tips to revitalize your business this summer. Subscribe to ASOM Pod for more episodes on eCommerce, retail, and business growth strategies.

Please like, subscribe and share! It helps us know you’re enjoying the show!

00:00 Introduction and Banter

00:14 Welcome to the ASOM Pod

02:44 Summer Lull in Business

03:44 Fireworks and Fun

04:46 Dealing with Seasonality

10:14 Agency Life and Enterprise Deals

18:49 Sales Strategies and Cold Outreach

31:48 Understanding Demand Generation

32:21 Navigating Contract Challenges

32:58 Hot Tips for Sales Success

35:07 Combating Summer Lulls in Business

40:32 Creating Engaging Events

51:37 Summer Plans and Personal Hobbies

53:41 Leveraging Work-Life Integration

01:00:14 Conclusion and Teasers for Next Episode

Follow Jimmy Kim at:

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-

#ASOMPod #ecommercepodcast #podcast #Beatingtheseasonalslump #Creative_Tips_for_Business_Growth

Scaling Strategies and Challenges: Insights from the ASOM Pod

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Welcome to ASOM Pod! In this video, I share invaluable tips on scaling your business successfully. Whether you’re a seasoned business owner or aspiring entrepreneur, scaling up can be daunting but rewarding. I discuss proven strategies for expanding your business, increasing your customer base, and enhancing operational efficiency. Discover how to overcome common challenges and effectively scale your following, ensuring sustainable growth. Ready to elevate your business game? Hit play now and embark on your journey to scaling up your business!

In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) dive deep into the concept of scaling within businesses, sharing personal experiences, setbacks, and lessons learned.

From investing in people and the importance of processes to dealing with failures and making strategic hires, the conversation spans diverse perspectives in e-commerce, agency operations, and software as a service (SaaS).

The episode offers valuable advice for business owners and entrepreneurs looking to grow their organizations sustainably, highlighting the need for patience, communication, and effective leadership.

Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!

00:00 Introduction and Welcome

00:38 Meet the Hosts

02:02 Scaling in Business

02:45 Challenges of Scaling

04:18 Scaling in Different Industries

14:52 Scaling Failures and Lessons Learned

30:06 Turning Hobbies into Careers

30:43 SEO Success Story

32:53 Trust and Betrayal in the Workplace

35:22 Scaling Content Creation

37:16 Agency Challenges and Strategies

40:02 Hiring and Team Building Insights

46:49 Leadership and Understanding Roles

56:22 Final Thoughts and Future Topics

Follow Jimmy Kim at:

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#ASOMPod #ecommercepodcast #podcast #scalingyourbusiness #dtc #businesstips #ecommercebusiness #ecommercetips #Thechallenge

Harnessing Social Media: Real Stories and Practical Strategies for Business Growth

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In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) about utilizing social media for business growth.

They share actionable insights, personal stories, and experiences to highlight the pivotal role of genuine engagement and authenticity in building an online community. Discussions include how to navigate the challenges of competitor criticism, the dynamics of leveraging social media for business success, and overcoming different stages of business growth.

The episode emphasizes the strategies for enhancing social media presence, from humanizing professional relationships to scaling businesses, with a teaser on future content about business scaling.

Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!

00:00 Introduction and Guest Introductions

01:49 Jimmy Kim’s Social Media Journey

03:29 The Power of Community and Social Media

04:10 Building a Personal Brand on Social Media

08:53 Strategic Moves and Key Learnings

11:48 Engagement and Authenticity in Social Media

13:21 Success Stories and Impact

20:47 Challenges and Persistence

31:10 The Rise of TikTok: A New Era

31:53 Navigating Virality and Its Challenges

32:47 Success Across Multiple Channels

35:17 Leveraging AI and Tools for Content Creation

37:07 Building Authentic Social Media Presence

42:05 The Importance of Genuine Engagement

52:29 The Role of Agencies in Social Media

01:00:48 Concluding Thoughts and Future Episodes

Follow Jimmy Kim at:

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Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

#ASOMPod #ecommercepodcast #podcast #socialmediamarketing #socialmediabusiness #b2bsocialmedia #ecommercetips #dtc

Will A.I. Take Your Job?

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How dos A.I work with the future of eCommerce, SaaS, and Agency? - EP03

In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) explore the transformative impact of AI across various industries.

Through personal anecdotes and expert analysis, they discuss AI’s current use cases, its future potential, and the pivotal changes it brings to job markets and business structures.

Emphasizing efficiency and technological adaptation, the hosts also share strategies for leveraging AI to maximize corporate benefits.

The episode invites listeners to engage via YouTube and social media, and wraps up with the debut of the AI-generated outro song ‘Android Love.’

Please like, share and subscribe if you enjoyed this video! That’s how we know you like it!

00:00 Introduction and Pizza Talk

00:26 Welcome to the ASOM Pod

00:56 Meet the Hosts

02:08 Diving into AI

03:12 The Future of SaaS and AI

06:06 AI in Marketing and Business

17:05 Customer Service and AI

32:16 Using AI for Summarization and Prioritization

32:53 AI in Customer Service and Internal Tools

34:01 Exploring Auto-GPT and Data Applications

35:28 The Future of AI in Business and Employment

37:21 AI’s Role in Social Media and Personal Assistance

44:14 AI in Legal and Compliance Work

55:08 Advice to Our Younger Selves

59:46 Conclusion and Future Topics

Suno AI Generated Music:

https://suno.com/

Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

#ASOMPod #ecommercepodcast #podcast #aipodcast #ecommercetips #ecommercebusiness #ecommerceexperts #businessideas