ASOM Pod

In this episode of The ASOM Pod, the hosts dive deep into the challenges and issues facing modern marketers.

They discuss why many marketers today copy others without critical thinking, the role of creativity in marketing, and the impact of AI tools and agencies on marketing practices.

The episode features a lively debate on topics like whether TikTok is making marketers lazy, if modern CEOs force short-term wins, and if true marketers need to be involved in product design.

The hosts also share practical advice on how to break out of marketing ruts and emphasize the importance of specialization.

Tune in to hear these spicy takes and more!

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com

Come hang out with us IRL - https://commerceroundtable.com

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00:00 Introduction: The Pitfalls of Copying Marketing Strategies

00:56 Fun Banter: Movie Roles and Office Humor

03:04 Podcast Kickoff: Welcome to The Awesome Pod

05:57 Discussion: Why Modern Marketers Suck

06:10 Debate: Are Marketers Out of Fresh Ideas?

08:16 Critical Thinking in Marketing: A Lost Art?

13:39 The Role of Creativity in Marketing

21:12 The Impact of AI and Automation on Marketing

23:33 The Importance of Proper Education and Training

26:18 The Smartest Marketers Go Solo

27:50 Content Farms and Mediocre Content

32:24 Listener Feedback and Video Breakdowns

33:03 E-commerce Brands and Differentiation

35:17 The Importance of Copywriting

37:25 AI in Marketing

40:05 Hot Takes on Modern Marketing

46:17 Solutions for Modern Marketers

54:11 Buy or Sell: Marketing Insights

58:35 Conclusion and Next Episode Teaser

Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO dig into the ever-changing world of DTC businesses. Is the DTC model on life support, or is it just shedding its old skin and evolving? The crew doesn’t hold back as they unpack the biggest mistakes DTC brands keep making—like betting everything on paid ads, failing to diversify, and ignoring what customers actually want.

What You’ll Learn in This Episode:
- The real reasons DTC brands are struggling (spoiler: it’s not just rising ad costs)- The danger of treating performance marketing like a religion- Why jumping into retail just because can backfire—hard- How to spot the “Know-It-All Founder” syndrome before it tanks your company- Lessons from brands that flopped (and how to avoid their fate)

If you’re running a DTC brand (or thinking about starting one), this episode is a must-listen. 

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io 

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com

_____

00:00 Teaser Trailer

02:11 Welcome to the ASOM Pod

04:54 DTC: Is It Dying?

15:30 The Rise and Fall of Smile Direct Club

22:08 Casper: The Mattress Revolution

27:36 Falling Asleep in Public

28:19 13 Sins That Killed the DTC Business

30:44 Overconfidence in Branding

31:28 The Illusion of Customer Centricity

32:36 Data Company Pitfalls

33:36 Digital Media Addiction

34:23 Discount Addiction

34:34 Performance Marketing Religion

36:30 Retail FOMO

39:08 Tech Company Trap

42:32 Jumping Around Syndrome

43:06 Missed Financial Projections

45:31 Ignoring Parental Advice

46:38 The Know-It-All Founder

48:50 Guess That Business Game

51:54 Wrapping Up and Next Episode Teaser

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Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) break down the messy, unpredictable, and sometimes chaotic world of running a business in today’s economy. From layoffs to leadership challenges, they get real about what it takes to keep a company afloat—and thriving—when the game keeps changing.

The crew dives into the rise of freelancers, fractional execs, and overseas talent—are they the secret to scaling smarter, or just a band-aid solution? They also tackle the ever-controversial remote work vs. in-office debate (spoiler: there’s no one-size-fits-all answer).

What You’ll Learn:

• How to future-proof your business so it doesn’t crash and burn
• The real impact of layoffs, restructuring, and automation on team morale
• Why remote vs. in-person work is not a simple yes/no debate
• How to be a leader (not just a taskmaster) when times get rough
• Key lessons from The Culture Code on creating a culture people actually want to be part of

Whether you’re running an agency, leading a team, or just trying to survive corporate chaos, this episode is packed with insights, hard truths, and practical strategies to help you build a lean, efficient, and thriving business.

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io 

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com

_____

00:00 Teaser Trailer

02:29 Welcome to the ASOM Pod

04:45 The Changing Landscape of Team Structures

05:16 The Role of AI in Productivity

05:48 The Impact of Layoffs and Reorganizations

22:49 Hiring Trends: Freelancers and Overseas Talent

31:14 Pricing Risks and Business Model Changes

32:00 Challenges of U.S. Manufacturing

32:44 Automation and Overseas Efficiency

36:18 Impact of Layoffs on Company Culture

37:21 Remote Work vs. In-Person Culture

44:47 Leadership and Team Efficiency

50:48 Book Review: The Culture Code

57:50 Conclusion and Next Episode Preview

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Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive deep into the evolution of subscription-based business models in e-commerce. From viral success stories to spectacular failures, they analyze what makes—or breaks—a subscription brand.

The conversation explores major players like HelloFresh, BarkBox, Dollar Shave Club, and FabFitFun, breaking down key factors such as customer retention, churn management, and the importance of transparency in building long-term loyalty. They also discuss the operational and logistical hurdles of running a subscription business, from supply chain complexities to evolving consumer expectations.

What You’ll Learn:

- The key challenges subscription brands face and how to overcome them

- How community building and transparency drive customer retention

- Why some brands (like Dollar Shave Club) scaled successfully while others (like Juicero) failed

- What the future holds for subscription models in a changing e-commerce landscape

Whether you’re an eCommerce founder, marketer, or just a subscription box enthusiast, this episode is packed with insights and lessons.

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io 

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com

_____

00:00 Teaser Trailer

00:55 The Vegan Food Debate

03:00 Welcome to The ASOM Pod

05:39 Subscription Trends and Challenges

11:04 The Rise and Fall of Subscription Brands

20:56 HelloFresh: Adapting to Market Changes

26:16 BarkBox: Expanding Through Treats

30:22 Dollar Shave Club: From Viral Success to Corporate

33:42 Shaving Habits and Preferences

34:58 The Juicero Debacle

39:10 FabFitFun's Rise and Challenges

43:50 The Importance of Customer Retention

56:12 Future of Subscription Models

58:22 Guess That Business Game

_____

Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) tackle the Great Discount Debate—are discounts killing brand value, or are they just a necessary evil? Featuring insights from agency leaders, SaaS experts, and DTC marketers, this episode unpacks how discounting strategies impact long-term brand equity, customer loyalty, and profitability.

The discussion covers real-world examples of brands winning without discounts—like using bulk box offers to increase AOV during Black Friday—and the pitfalls of deep discounting, including how a 70% off sale tanked a brand’s conversion rates and margins. The hosts also break down alternative strategies, from exclusive product drops to community-driven engagement and influencer collaborations that drive sales without slashing prices.

What You’ll Learn:

• How discounting can erode brand value—and when it actually makes sense
• Creative ways to drive sales without cutting prices
• The role of brand equity, community, and influencer partnerships in sustainable growth
• Real-world success stories of non-discounting strategies in action
  

This episode is packed with data-driven insights and actionable takeaways for eCommerce brands, marketers, and founders looking to build a profitable, high-retention business—without racing to the bottom on price.

_____
Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io 

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com

_____

00:00 Teaser Trailer

01:53 Welcome to the ASOM Pod

02:25 Introductions and Event Announcements

04:01 The Great Discount Debate: Are Discounts Killing Brand Value?

04:49 Bryan's Strong Stance Against Discounts

06:20 Agency Perspective on Discounting

12:14 Brand Equity and Discounting Strategies

19:28 Creative Solutions for Customer Value

21:10 Success Stories and Lessons Learned

32:38 The Art of Product Drops

33:28 Marketing Strategies: Beyond Discounts

34:11 Customer Reactions to Sales

38:15 Building Community and Brand Loyalty

45:20 Partner and Influencer Collaborations

49:01 Final Thoughts and Takeaways

53:49 Buy or Sell Game

58:42 Wrapping Up and What's Next

_____

Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) break down the evolving world of creators and influencers—and why follower count isn’t everything. They explore the key differences between creators, influencers, and affiliates, with a spotlight on how aligning with individuals who genuinely vibe with your brand's mission can deliver better ROI than chasing big names.

The conversation dives into real-world examples, including how Mr. Beast blurs the lines between creator and influencer and how Domino’s Pizza rebuilt its reputation by owning its flaws. The hosts also unpack why creators with strong communities and organic reach often drive more engagement, plus what this means for brands looking to level up their influencer marketing game. Spoiler alert: Micro-influencers might just be your brand’s MVPs

What You’ll Learn:

• Why micro-influencers often deliver more engagement and ROI than mega-influencers
• The differences between creators, influencers, and affiliates—and why it matters
• How creators are turning their communities into thriving brands
• The importance of building genuine partnerships and long-term relationships
• Practical tips for brands entering the influencer marketing space
  

This episode is packed with insights and actionable advice for eCommerce brands, marketers, and founders who want to leverage the creator economy to build lasting connections with their audiences._______
Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io 

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com

_______

00:00 Teaser Trailer

01:17 Podcast Intro and Hosts

03:30 Diving into the Creator Economy

04:12 Defining Influencers and Affiliates

05:48 The Rise of Creators

15:03 Collaborations and Brand Partnerships

21:21 Creators Shifting to Product Sales

22:00 Building Community Before Product

22:22 Licensing vs. Building Brands

23:06 Challenges of Scaling for Creators

24:18 The Importance of Distribution

25:34 Micro vs. Mega Influencers

33:09 Advice for Brands Entering Influencer Marketing

39:57 Guess That Business Game

43:02 Episode Wrap-Up 

_____

Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive into the fast-evolving world ofsocial commerce and how it’s reshaping e-commerce and retail. They break down howTikTok, Facebook, and YouTube are weaving shopping into their platforms and debate whether a U.S. tech giant (cough Metacough) will take over.

The crew also gets real aboutlive shopping—is it the next big thing, or just another fleeting trend? They discuss the differences betweeninfluencer vs. creator marketing, whytesting across multiple sales channels is a must, and the brands that are already cashing in. Plus, there’s some spicy convo around whether TikTok should be acquired by a U.S. company (cue the drama).

What You’ll Learn:

• Why social commerce is blowing up (and how to get in on it)
• The future oflive shopping and whether it’s a goldmine or a gimmick
• HowMeta, YouTube, and TikTok stack up in the social commerce race
• The secret sauce to makingreloadable products a revenue machine
• The biggest challenges brands face when jumping into social commerce
  

This episode is packed with hot takes, industry insights, and real talk foreCommerce pros, marketers, and brand builders who want to stay ahead of the curve.
_______
Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle— Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6— The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io 

Subscribe to our newsletter!We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com

_______

00:00 Teaser Trailer

01:06 Introducing the Hosts

02:28 Event Announcements and Promotions

03:05 Deep Dive into Social Commerce

04:27 Exploring Social Commerce Channels

10:38 Live Shopping and Consumer Behavior

16:23 The Future of Social Commerce

27:10 The Power of Live Shopping

27:45 Building an Audience from Scratch

29:07 Choosing the Right Platform

30:49 Challenges and Solutions in Live Shopping

34:15 Generational Shifts in Commerce

37:00 Reloadable Products: The Future of Social Commerce

39:23 The Evolution of Social Commerce

43:24 Buy or Sell: Predictions and Debates

50:19 Wrapping Up: Final Thoughts and Next Episode Preview

_____

Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

#asompod#businesspodcast#businessinsider#entrepreneurship#entrepreneur#ecommercepodcast#ecommerce#ecommercebusiness#ecom#dtc#dtcpodcast#ecommercetips 

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) get into the ever-changing world of AI in eCommerce! In this episode, the hosts chat about how AI is shaking up marketing, customer service, and business operations. They break down popular tools like ChatGPT, Claude, and Grok, sharing how brands are using them to personalize experiences, create content, and boost efficiency.

But it’s not all smooth sailing—AI comes with its own set of challenges. The conversation covers the risks of relying too much on automation, how to keep creativity alive, and why human oversight is still essential. Plus, they share tips on using AI without losing your brand’s unique voice and staying relevant to younger audiences.

What You’ll Learn:

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io 

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com

_______

00:00 Teaser Trailer

01:54 Welcome to the ASOM Pod

03:59 Diving into AI in eCommerce

05:17 Current AI Tools and Their Applications

12:30 Challenges and Future of AI in eCommerce

16:25 Customer Experience and AI

19:58 The Impact of Chatbots on Customer Service

23:31 The Challenge of Personalization

24:14 AI's Role in Marketing and Personalization

24:59 The Human Touch in AI-Driven Marketing

26:24 AI in Content Creation and Social Media

28:57 Adoption of AI Across Generations

30:24 Future of AI in eCommerce

39:04 Getting Started with AI

42:27 Guess That Business Game

46:36 Wrap-Up and Teaser

_____

Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) take a deep dive into the evolving world of sales, breaking down why the traditional hard-sell approach is fading and why consultative selling is the future. They emphasize the critical role of human connection, proper sales education, and the dangers of over-relying on automation and AI. The conversation explores how modern sales practices have become too dependent on technology, often at the cost of personalized engagement and effective communication.

What You’ll Learn:

This episode is a must-listen for sales professionals, marketers, and business leaders looking to refine their sales approach and stay ahead in an evolving landscape. Tune in for actionable strategies, expert insights, and a few spicy takes on modern sales trends!

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io 

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00:00 Teaser Trailer

01:42 Meet the Hosts

01:58 Sales Discussion Kickoff

03:49 Sales Evolution and Challenges

04:02 Car Sales Experience

04:21 Modern Salesperson Issues

04:25 Cold Outreach and Sales Roles

07:29 Sales Methodologies and Training

08:03 Evaluating Salespeople

09:35 Sales Team Development

18:52 Cold Calls and Effectiveness

20:17 Generational Differences in Sales

21:52 Hiring Great Salespeople

32:28 Retail Sales Strategies

35:55 The Importance of Training in Sales

37:36 Challenges with Modern Sales Techniques

38:16 The Role of AI and Automation in Sales

40:45 Building Personal Connections in Sales

42:14 Effective Sales Strategies and Techniques

45:02 The Importance of Relationship Building

57:27 Advice for Modern Salespeople

01:09:57 Conclusion and Final Thoughts

_____

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Follow Bryan MacDonald at:

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IG: https://www.instagram.com/@amergrozdanic

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Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) tackle the complex and often misunderstood world of agencies. From full-service powerhouses to boutique specialists and freelancers, they explore the challenges brands face when selecting, managing, and evolving their agency relationships.

The team dives into the importance of setting clear KPIs, fostering strong communication, and aligning on mutual roles for a successful partnership. They also debate the impact of AI on the future of agencies, predicting cost reductions, increased efficiency, and even a shake-up in traditional agency models

What You’ll Learn:

This episode is a must-listen for marketers and brand leaders looking to make informed decisions about their agency partnerships. Tune in for actionable insights, future-focused predictions, and a few spicy takes along the way!

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠https://asompod.com

_______

00:00 Teaser Trailer

00:26 The Impact of AI on Agencies

01:13 Uber vs. Lyft: A Personal Story

03:47 Welcome to the ASOM Pod

05:12 Agency Experiences and Hot Takes

07:03 Choosing the Right Agency

15:22 Full Service vs. Specialized Agencies

32:19 Freelancers vs. Contractors

40:49 Navigating the Agency Selection Process

42:01 Overcoming Business Hurdles

42:26 Choosing the Right Agency

44:29 The Importance of Networking

48:43 Client References and Expectations

56:27 Agency and Brand Relationships

01:00:14 The Future of Agencies with AI

01:04:43 Debating Agency Models

01:18:19 Bryan's Buy or Sell

01:24:15 Next Episode Preview

_____

Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠https://asompod.com⁠