ASOM Pod

ASOM Pod

By ASOM PodBusinessEntrepreneurship
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ASOM Pod episodes

  • EP20: Fundraising, Acquisitions, & Market Valuations — What to Know and Critical Mistakes to Avoid

    Fundraising, Acquisitions, & Market Valuations — What to Know and Critical Mistakes to Avoid - EP20

    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠


    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/


    Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/


    _______


    This week’s episode of the ASOM Pod celebrates 20 episodes of podcasting magic with a no-nonsense, real-talk dive into fundraising, valuations, and business strategy. Hosts Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) serve up personal stories, hard-earned lessons, and unfiltered advice on everything from startup funding to buying back businesses. If you’re a founder, operator, or just love a good business comeback story, this one’s for you.


    Listen in as the team breaks down:

    How Jimmy raised millions in startup funding—and the messy meetings along the way.
    Why EBITDA over revenue is key when it comes to business valuations.
    The wild story of John selling and buying back BattlBox—and why sometimes, the second time’s the charm.
    Build vs. Buy: When to develop in-house and when to purchase someone else’s solution.
    Why retention and recurring revenue are more valuable for valuations than hype.
    Planning for long-term wins—because sustainable growth beats overnight success every time.
    Future opportunities in elder care—an overlooked but promising market.
    How financial literacy empowers business leaders to make smarter decisions.

    This episode brings the perfect blend of real talk, practical tips, and founder energy. Whether you’re scaling, selling, or buying back, this conversation will leave you inspired and ready to take action. 


    _______


    00:00 Intro and Episode Kickoff

    00:14 Podcasting Success Rates and Milestones

    01:00 Host Introductions and Show Overview

    01:56 Community Engagement and Upcoming Events

    02:28 Fundraising Journey and Challenges

    04:40 Valuation Realities and Market Trends

    10:04 Agency Valuations and Retention Strategies

    15:28 Family Business Dynamics and Growth

    20:54 Acquisition Stories and Lessons Learned

    24:16 The Buyback Dilemma

    25:57 Founder Stories: Tony Shea and Zappos

    26:51 Amers Agency Journey

    30:46 The Challenges of Acquisitions

    38:43 The Importance of Distribution

    39:11 Future Opportunities in Elderly Care

    43:57 Concluding Thoughts and Advice

    _____


    Follow Jimmy Kim at: 

    X:  https://www.twitter.com/yojimmykim 

    Linkedin:  https://www.linkedin.com/in/yojimmykim

    IG: https://www.instagram.com/@yojimmykim 

    Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:

    X: https://www.twitter.com/bryanomaspride

    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

    IG: https://www.instagram.com/@anythingbutasalad

    Tik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at: 

    X: https://www.twitter.com/@JohnMRoman

    Linkedin: https://www.linkedin.com/in/john-roman/

    IG: https://www.instagram.com/@johnnyromes

    Tik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at: 

    X: https://www.twitter.com/@AmerGrozdanic

    Linkedin: https://www.linkedin.com/in/amer-grozdanic

    IG: https://www.instagram.com/@amergrozdanic

    Tik Tok: https://www.tiktok.com/@amergrozdanic


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!


    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠

    47 min
  • EP19: The Surprising Truth About Influencer Marketing & Going Viral

    EP19: The Surprising Truth About Influencer Marketing & Going Viral 


    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠


    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/


    Thank you to Salvit Advisors for sponsoring the pod. Salvia Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/


    _______


    This week’s episode of the ASOM pod delivers a deep dive into the fascinating world of social media and influencer marketing. Hosts Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) unpack the emotional nuances of viral marketing, discuss strategic timing for content success, and explore how different platforms (hello, TikTok) play distinct roles in the social game.

    Listen in as the team discusses:

    How to create viral content by focusing on emotional connections and timing.
    Why platform selection matters and how different platforms drive distinct results.
    The differences between micro and macro influencers and how to leverage each.
    Why founders should build personal brands to stand out as thought leaders in B2B.
    How influencers can drive both retail foot traffic and online engagement.
    The importance of authenticity in building lasting connections with your audience.
    Why creators and influencers are different, and how that distinction matters.
    Predictions on future social media trends and the impact of upcoming tech mergers.

    Catch the episode and prepare to level up your influencer and social media strategy!

    _______


    00:00 ASOM Pod squad practices their clapping skills

    00:13 Reflecting on Guest Appearances

    00:32 Dream Guests for the Podcast

    02:09 Introducing the ASOM Pod Team

    03:06 Discussing the Creators Combine Community

    03:31 Going Viral and Influencer Marketing

    04:20 Emotional Connection in Viral Content

    05:33 Visual Strategy for Viral Content

    06:58 Timing and Platform for Viral Success

    10:10 Influencer Marketing and Going Viral

    11:25 Micro vs. Macro Influencers

    23:44 Retail Influence and Community Engagement

    26:36 Retail Traffic and Influencer Marketing

    27:15 Managing Influencer Quality and Control

    28:14 Collaborations and Content Creation

    28:53 Influencers vs. Creators

    30:57 The Future of the Creator Economy

    36:42 B2B Influencer Strategies

    40:02 The Evolution of Marketing and Sales

    44:25 Event Marketing and Community Building

    47:56 Conclusion and Next Episode Preview

    _____


    Follow Jimmy Kim at: 

    X:  https://www.twitter.com/yojimmykim 

    Linkedin:  https://www.linkedin.com/in/yojimmykim

    IG: https://www.instagram.com/@yojimmykim 

    Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:

    X: https://www.twitter.com/bryanomaspride

    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

    IG: https://www.instagram.com/@anythingbutasalad

    Tik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at: 

    X: https://www.twitter.com/@JohnMRoman

    Linkedin: https://www.linkedin.com/in/john-roman/

    IG: https://www.instagram.com/@johnnyromes

    Tik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at: 

    X: https://www.twitter.com/@AmerGrozdanic

    Linkedin: https://www.linkedin.com/in/amer-grozdanic

    IG: https://www.instagram.com/@amergrozdanic

    Tik Tok: https://www.tiktok.com/@amergrozdanic


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information


    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠!

    51 min
  • EP 18: Rebranding a Business – The Good, the Bad, and the Ugly (ft. Jen Gray)

    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠


    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/

    _______

    Get ready to uncover the secrets of successful rebranding in this tell-all episode of The ASOM Pod! 

Join industry powerhouses Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride), alongside special guest Jen Gray, SVP of Marketing at Recharge, as they pull back the curtain on what it really takes to transform a brand. From navigating financial literacy to adapting to fast-changing market dynamics, this episode is bursting with real talk and juicy insider tips.


    Listen in as the team:

    * Spills the tea on how to make your rebrand truly resonate with new audiences

    * Breaks down what Abercrombie did right and where JCPenney went oh-so-wrong

    * Shares the game-changing strategies for positioning products

    * Reveals how to turn customer feedback into rebrand fuel

    * Discusses the tricky balance between preserving brand legacy and embracing fresh, modern vibes

    * Dives into the nitty-gritty of leadership challenges during a rebrand—prepare for some hard truths

    * Debates the must-haves for aligning your team and keeping everyone hyped about the new direction


    Whether you're knee-deep in a rebrand or just thinking about shaking things up, this episode has the insights you didn’t know you needed. Expect stories, laughs, and a few “we’ve been there” moments. Don’t miss out—hit play and get ready to rethink your brand game!

    _______


    00:00 Post-Commerce Roundtable Reactions

    00:44 Welcome to the ASOM Pod

    01:12 Introducing the Hosts and Special Guest

    01:46 Jen Gray on Rebranding and Marketing

    02:53 Deep Dive into Rebranding Strategies

    04:08 Challenges and Insights in Rebranding

    07:21 The Importance of Mission and Connection

    21:34 Bryan’s Rebranding Journey with a Family Business

    27:18 Building Personal Connections in Branding

    27:56 Transitioning from a Restricted Industry to Pet Food

    28:22 Challenges with Farmer's Dog

    29:17 Rebranding Strategies and Success Stories

    35:09 Abercrombie's Major Rebrand

    39:56 JCPenney's Failed Rebrand Attempt

    46:33 Tips for Successful Rebranding

    52:07 Conclusion and Wrap-Up

    _______


    Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim

    Linkedin: https://www.linkedin.com/in/yojimmykim

    IG: https://www.instagram.com/@yojimmykim

    Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:

    X: https://www.twitter.com/bryanomaspride

    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

    IG: https://www.instagram.com/@anythingbutasalad

    Tik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at:

    X: https://www.twitter.com/@JohnMRoman

    Linkedin: https://www.linkedin.com/in/john-roman/

    IG: https://www.instagram.com/@johnnyromes

    Tik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at:

    X: https://www.twitter.com/@AmerGrozdanic

    Linkedin: https://www.linkedin.com/in/amer-grozdanic

    IG: https://www.instagram.com/@amergrozdanic

    Tik Tok: https://www.tiktok.com/@amergrozdanic


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!


    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

    54 min
  • BONUS: Should We Remove the "e" From eCommerce (Hot or Not Edition) LIVE from Commerce Roundtable

    EP18: Should We Remove the "e" From eCommerce (Hot or Not Edition)


    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠


    Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. 


    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs.Learn more at http://recharge.asompod.com/

    _______


    Get ready for a lively debate on the future of eCommerce—plus, we’re bringing back Hot or Not, the eCom edition, in this special live episode of The ASOM Pod, recorded at Commerce Roundtable San Diego!

    In this exciting episode, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) dive into the evolution from eCommerce to unified commerce, but they also engage with a live audience, answering questions and getting real-time insights on the hottest trends reshaping the industry. 

    This episode is packed with insights and includes a fun round of Hot or Not to debate retail, dropshipping, EBITDA, and more! Expect lively discussions, expert insights, and spontaneous moments as the crew explores:


    Should we remove the “e” from eCommerce and fully embrace unified commerce?
    What’s HOT or NOT in retail, dropshipping, and profitability (EBITDA)?
    Why community and organic content are more essential than ever for brand loyalty.
    How to build a brand that thrives with influencers and affiliates.
    Fresh strategies for organic growth and staying competitive in today’s market.

    If you're curious about where commerce is headed and want to hear live audience Q&A that adds even more depth (and of course humor) to the conversation, this episode is an absolute must-watch. Don’t miss out on this dynamic, interactive session shaping the future of eCommerce!

    _______


    00:00 Teaser Trailer

    01:06 Welcome to the ASOM Pod

    01:33 Introductions

    02:07 Debate: Should We Remove the ‘e’ from eCommerce?

    02:45 Game Time: Hot or Not - Retail

    03:20 Discussion: The Realities of Retail

    07:43 Game Time: Hot or Not - Drop Shipping

    11:31 Debate: The Future of Drop Shipping

    12:20 Game Time: Hot or Not - EBITDA

    13:48 Discussion: The Importance of Profitability

    18:56 Game Time: Hot or Not - Community

    19:28 Discussion: The Rise of Community in Consumer Behavior

    21:25 Discussion: Building Community Through Influencers and Affiliates

    25:59 Game Time: Hot or Not - Organic Content

    29:12 Discussion: Innovative Strategies for Organic Growth

    35:01 Wrapping Up: Reflections and Future Plans

    _____


    Follow Jimmy Kim at: 

    X:  https://www.twitter.com/yojimmykim 

    Linkedin:  https://www.linkedin.com/in/yojimmykim

    IG: https://www.instagram.com/@yojimmykim 

    Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:

    X: https://www.twitter.com/bryanomaspride

    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

    IG: https://www.instagram.com/@anythingbutasalad

    Tik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at: 

    X: https://www.twitter.com/@JohnMRoman

    Linkedin: https://www.linkedin.com/in/john-roman/

    IG: https://www.instagram.com/@johnnyromes

    Tik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at: 

    X: https://www.twitter.com/@AmerGrozdanic

    Linkedin: https://www.linkedin.com/in/amer-grozdanic

    IG: https://www.instagram.com/@amergrozdanic

    Tik Tok: https://www.tiktok.com/@amergrozdanic


    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

    39 min
  • EP17: Remote vs. Hybrid vs. In-Office — The Great Debate!

    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

    Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.
    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs.Learn more at http://recharge.asompod.com/
    _______
    Get ready for a spicy discussion on one of the biggest workplace debates of our time: remote, hybrid, or in-office—where do you stand?
    In this episode of The ASOM Pod, the crew dives into the ongoing tug-of-war between remote work and office life, breaking down key issues like productivity, leadership challenges, and how it all impacts employee well-being. From Dell’s surprising move to bring people back to the office for promotions to Salesforce’s push for mandatory office time, the team doesn’t hold back in unpacking how these policies are reshaping companies across the board. And, of course, the hosts dish out their own personal war stories from managing remote teams, giving you a sneak peek into what the future of work might look like.
    Join the ASOM Pod squad as they:
    - Break down how remote work is shaking up employee retention, productivity, and the overall company vibe.
    - Unpack Dell and Salesforce’s office return policies—are they innovative or just outdated?
    - Debate whether hybrid models are the perfect blend of flexibility and structure, or a headache waiting to happen.
    - Share actionable strategies for keeping remote teams not just surviving, but thriving.
    - Explore the tricky world of global outsourcing, talent acquisition, and the future of remote hiring across borders.
    - Discuss the role of technology in bridging the gap between remote and in-office teams—what tools are game-changers?
    Whether you're leading a remote squad, navigating a hybrid work setup, or just trying to stay sane juggling it all, this episode is packed with hot takes and expert insights. Trust us—you won’t want to miss this one!
    _______
    00:00 Teaser Trailer
    01:50 Intro to The ASOM Pod
    03:40 Remote Work Trends and CEO Quotes
    06:42 Management and Leadership in Remote Work
    07:43 Hybrid Work Models and Team Dynamics
    17:33 Tracking Performance in Remote Teams
    24:54 Communication and Collaboration Challenges
    28:25 Employee Well-being and Company Culture
    29:30 The Cost of Remote Work
    29:50 Employee Retention Trends
    30:39 Work-Life Balance Strategies
    32:04 Challenges of Remote Work
    33:22 The Need for Oversight
    38:28 Creating a Positive Work Culture
    40:35 Talent Acquisition and Retention
    42:37 Technology, Infrastructure, and Costs
    47:57 The Future of Work
    53:52 Upcoming Topics

    _____
    Follow Jimmy Kim at:
    X: https://www.twitter.com/yojimmykim
    Linkedin: https://www.linkedin.com/in/yojimmykim
    IG: https://www.instagram.com/@yojimmykim
    Tik Tok: https://www.tiktok.com/@yojimmykim
    Follow Bryan MacDonald at:
    X: https://www.twitter.com/bryanomaspride
    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
    IG: https://www.instagram.com/@anythingbutasalad
    Tik Tok: https://www.tiktok.com/@anythingbutasalad
    Follow John Roman at:
    X: https://www.twitter.com/@JohnMRoman
    Linkedin: https://www.linkedin.com/in/john-roman/
    IG: https://www.instagram.com/@johnnyromes
    Tik Tok: https://www.tiktok.com/@johnmroman
    Follow Amer Grozdanic at:
    X: https://www.twitter.com/@AmerGrozdanic
    Linkedin: https://www.linkedin.com/in/amer-grozdanic
    IG: https://www.instagram.com/@amergrozdanic
    Tik Tok: https://www.tiktok.com/@amergrozdanic
    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

    57 min
  • EP16: TikTok Shop, Temu, Shein, Amazon China – Is This REALLY What Consumers Want?

    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

    Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.
    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/
    _______


    Get ready to jump headfirst into the future of eCom as TikTok Shop, Temu, Shein, and Amazon flip the script on online shopping!

    In this jam-packed episode of The ASOM Pod, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) take a deep dive into the rapidly evolving world of eCommerce, focusing on the game-changing platforms TikTok Shop, Temu, Shein, and Amazon. They explore how these platforms are revolutionizing consumer behavior and what it means for American brands trying to stay competitive in a landscape dominated by direct-to-consumer sales from China.
    From challenges faced by traditional retailers to the importance of branding and quality control, this episode covers it all. Plus, don’t miss the heated debate on whether brands should lose money to gain market share and what future strategies businesses must adopt to thrive on these new platforms!
    Join the ASOM Pod squad as they:
    * Unpack how TikTok Shop and Temu are taking over the global eCom scene
    * Dive into how Chinese DTC sales are shaking the table for American brands
    * Argue whether brands should play the long game and lose money to win market dominance
    * Reveal the tough shipping and quality standards these platforms demand
    * Spill the secrets of why strong branding and consumer trust are make-or-break in eCommerce
    Whether you’re a seasoned eCom pro or just getting started, this episode is stacked with fresh takes and expert insights on how to crush it in the ever-changing world of online retail. Don’t miss out!
    _______
    00:00 Teaser Trailer
    01:39 Intro to The ASOM Pod
    03:26 Discussing TikTok Shop and eCommerce Trends
    04:32 The Role of Impulse Buying and Inflation
    06:35 Exploring TikTok Shop's Funnel and Strategy
    09:14 Challenges and Opportunities for Brands on TikTok
    12:32 TikTok Shop's Impact on Brand Awareness
    14:37 TikTok Shop's Customer Experience and Policies
    24:07 Knives and TikTok Shop
    25:21 YouTube's Revenue Potential
    27:20 Economic Policies and Trade Deficit
    30:14 Temu and Direct Selling
    34:05 Amazon's New Strategy
    42:22 Future Topics

    _______

    Follow Jimmy Kim at:
    X: https://www.twitter.com/yojimmykim
    Linkedin: https://www.linkedin.com/in/yojimmykim
    IG: https://www.instagram.com/@yojimmykim
    Tik Tok: https://www.tiktok.com/@yojimmykim
    Follow Bryan MacDonald at:
    X: https://www.twitter.com/bryanomaspride
    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
    IG: https://www.instagram.com/@anythingbutasalad
    Tik Tok: https://www.tiktok.com/@anythingbutasalad
    Follow John Roman at:
    X: https://www.twitter.com/@JohnMRoman
    Linkedin: https://www.linkedin.com/in/john-roman/
    IG: https://www.instagram.com/@johnnyromes
    Tik Tok: https://www.tiktok.com/@johnmroman
    Follow Amer Grozdanic at:
    X: https://www.twitter.com/@AmerGrozdanic
    Linkedin: https://www.linkedin.com/in/amer-grozdanic
    IG: https://www.instagram.com/@amergrozdanic
    Tik Tok: https://www.tiktok.com/@amergrozdanic

    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

    46 min
  • EP15: Our Most Successful Launches EVER - Winning Strategies Behind High-Impact Product Rollouts

    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

    Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.
    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/
    _______

    Get ready to uncover the secrets behind some of the most successful eCommerce launch strategies in the game!

    In this action-packed episode of The ASOM Pod, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) spill the secrets on how they’ve navigated the highs and lows of the direct-to-consumer (DTC) and retail world. They don’t hold back on sharing the lessons they’ve learned from crafting compelling upsell strategies to orchestrating award-winning product launches.
    From mystery boxes to celebrity collaborations, this episode is packed with game-changing insights for anyone looking to elevate their eCommerce strategy. Plus, stick around as the team hints at future discussions on trending platforms like TikTok Shop and Temu!
    Join the ASOM Pod squad as they:
    - Reveal how a simple mystery box upsell strategy generated millions in revenue
    - Break down the key elements of a successful Black Friday/Cyber Monday launch
    - Share the story behind a high-profile perfume launch for Billie Eilish that snagged a Webby Award
    - Discuss the power of pre-launch teasing and VIP programs in creating buzz and driving sales
    - Dive into the art of balancing inventory management with innovative product launch strategies
    - Highlight the importance of leveraging relationships and consumer behavior to maximize profits
    Whether you’re a seasoned eCom pro or just dipping your toes in the water, this episode is a masterclass in launching a product, creating memorable customer experiences, and driving growth through strategic planning. Don’t miss it!
    _______

    00:00 Teaser Trailer

    01:54 Intro to the ASOM Pod
    03:06 Sponsor Shoutouts and Partnerships
    03:39 Tactical Marketing Insights
    03:49 Success Stories and Lessons Learned
    04:28 Launching a New Venture During COVID
    06:05 Challenges in the Ammo Industry
    08:48 Innovative Revenue Streams
    10:10 The Importance of Relationships in Business
    16:13 Black Friday and Cyber Monday Strategies
    22:46 Sharing Success Stories
    22:56 The Mystery Box Strategy
    25:57 Pre-Launch Campaigns and VIP Programs
    31:43 Fragrance Launch with Billie Eilish
    41:18 Concluding Thoughts and Future Topics
    _____

    Follow Jimmy Kim at:
    X: https://www.twitter.com/yojimmykim
    Linkedin: https://www.linkedin.com/in/yojimmykim
    IG: https://www.instagram.com/@yojimmykim
    Tik Tok: https://www.tiktok.com/@yojimmykim
    Follow Bryan MacDonald at:
    X: https://www.twitter.com/bryanomaspride
    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
    IG: https://www.instagram.com/@anythingbutasalad
    Tik Tok: https://www.tiktok.com/@anythingbutasalad
    Follow John Roman at:
    X: https://www.twitter.com/@JohnMRoman
    Linkedin: https://www.linkedin.com/in/john-roman/
    IG: https://www.instagram.com/@johnnyromes
    Tik Tok: https://www.tiktok.com/@johnmroman
    Follow Amer Grozdanic at:
    X: https://www.twitter.com/@AmerGrozdanic
    Linkedin: https://www.linkedin.com/in/amer-grozdanic
    IG: https://www.instagram.com/@amergrozdanic
    Tik Tok: https://www.tiktok.com/@amergrozdanic
    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

    44 min
  • EP14: Politics & Commerce - How Politics is Changing Online Shopping

    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

    Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.
    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/
    _______
    Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE.
    In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? They’re breaking down the wildest case studies and spoiler: it’s not always pretty.
    Join the ASOM Pod squad as they:
    - Expose the real risks of turning your brand into a political statement
    - Dish on the balancing act of winning loyalty without losing half your customers
    - Debate if brands should stick to selling products or dive into politics (hint: know your audience)
    - Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy
    - Highlight the unexpected consequences of political branding on sales and reputation
    - Discuss how social media amplifies every misstep and how to handle the backlash like a pro
    If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat.
    _______

    Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE.
    In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena?
    Join the ASOM Pod squad as they:
    - Expose the real risks of turning your brand into a political statement
    - Dish on the balancing act of winning loyalty without losing half your customers
    - Debate if brands should stick to selling products or dive into politics (hint: know your audience)
    - Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy
    If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat.
    _______
    00:00 Teaser
    01:44 Meet The Hosts
    03:03 Shoutouts and Sponsor Acknowledgements
    04:26 The Intersection of Politics and Business
    05:54 Consumer Behavior and Political Alignment
    10:08 Case Studies: Brands and Political Stances
    15:23 Sticker Mule's Risky Political Move
    24:53 The Evolution of Donations
    25:38 Ford's Bold Stand in Europe
    32:55 The Controversial Bud Light Campaign
    37:07 Navigating Brand Identity and Politics
    47:23 Conclusion and Future Episodes
    _______
    Follow Jimmy Kim at:
    X: https://www.twitter.com/yojimmykim
    Linkedin: https://www.linkedin.com/in/yojimmykim
    IG: https://www.instagram.com/@yojimmykim
    Tik Tok: https://www.tiktok.com/@yojimmykim
    Follow Bryan MacDonald at:
    X: https://www.twitter.com/bryanomaspride
    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
    IG: https://www.instagram.com/@anythingbutasalad
    Tik Tok: https://www.tiktok.com/@anythingbutasalad
    Follow John Roman at:
    X: https://www.twitter.com/@JohnMRoman
    Linkedin: https://www.linkedin.com/in/john-roman/
    IG: https://www.instagram.com/@johnnyromes
    Tik Tok: https://www.tiktok.com/@johnmroman
    Follow Amer Grozdanic at:
    X: https://www.twitter.com/@AmerGrozdanic
    Linkedin: https://www.linkedin.com/in/amer-grozdanic
    IG: https://www.instagram.com/@amergrozdanic
    Tik Tok: https://www.tiktok.com/@amergrozdanic

    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

    50 min
  • EP13: Mastering Black Friday and Cyber Monday 2024 - Strategies, Tips, and Tactical Insights

    Mastering Black Friday and Cyber Monday 2024: Strategies, Tips, and Tactical Insights - EP13


    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠

    Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.
    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com
    _______
    Get ready to crush Black Friday and Cyber Monday like a pro!
    This episode is packed with expert tips and a sprinkle of fun (including a rap battle interlude!) to help you optimize your eCommerce game. Whether you're a seasoned brand or just starting out, we've got you covered with everything you need to know.
    In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) delve into strategies and best practices for optimizing your eCommerce site ahead of Black Friday and Cyber Monday.
    We cover practical advice on:
    - Enhancing user experience: Simplification, faster load times, messaging
    - Customer support: Boosting efficiency and setting expectations
    - Marketing strategies: Email segmentation, social media, SEO and more
    - Promotions: Testing, gamification, and competitor monitoring
    - Technical readiness: SSLs, site backups, and analytics
    - Affiliate marketing and budget allocation
    - Post-sale engagement and loyalty programs
    - External factors: Navigating politics and economic conditions
    If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!
    We release episodes every Thursday!
    _______
    00:00 Teaser
    00:34 Rap Battle Break
    02:03 Welcome to The ASOM Pod
    02:32 Meet the Hosts
    04:59 Black Friday and Cyber Monday Strategies
    08:08 Inventory Management Insights
    14:55 Website Optimization Tips
    19:01 Customer Support Strategies
    21:05 Marketing Strategies for the Holidays
    27:02 Logistics and Shipping Challenges
    29:58 Shopify's Reliability During Peak Seasons
    31:41 Security Measures and Technical Readiness
    32:39 Payment Providers and Transaction Blocks
    33:17 Analytics, Email Marketing, and Social Media Engagement
    34:33 Pricing Strategies and Competitive Analysis
    37:29 Returns and Refund Policies
    39:03 Customer Reviews and Packaging
    39:47 Sales Forecasting and Affiliate Marketing
    43:43 Budget Allocation and Emergency Expenses
    46:04 Post-Sale Engagement Strategies
    47:41 Wrapping Up and Final Thoughts
    _______
    Follow Jimmy Kim at:
    X: https://www.twitter.com/yojimmykim
    Linkedin: https://www.linkedin.com/in/yojimmykim
    IG: https://www.instagram.com/@yojimmykim
    Tik Tok: https://www.tiktok.com/@yojimmykim
    Follow Bryan MacDonald at:
    X: https://www.twitter.com/bryanomaspride
    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
    IG: https://www.instagram.com/@anythingbutasalad
    Tik Tok: https://www.tiktok.com/@anythingbutasalad
    Follow John Roman at:
    X: https://www.twitter.com/@JohnMRoman
    Linkedin: https://www.linkedin.com/in/john-roman/
    IG: https://www.instagram.com/@johnnyromes
    Tik Tok: https://www.tiktok.com/@johnmroman
    Follow Amer Grozdanic at:
    X: https://www.twitter.com/@AmerGrozdanic
    Linkedin: https://www.linkedin.com/in/amer-grozdanic
    IG: https://www.instagram.com/@amergrozdanic
    Tik Tok: https://www.tiktok.com/@amergrozdanic
    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #productlaunch #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips #ecommercewebsite #blackfriday #cybermonday #dtcpodcast #dtc
    Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

    56 min
  • EP12: How to Launch a Product - Real-Life Wins, Failures, and Lessons Learned

    ASOM Pod: How to Launch a Product: Real-Life Wins, Failures, and Lessons Learned - EP12


    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠


    Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com.


    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com


    _______


    Launching products is no walk in the park.


    But after several experiences bringing new products to market (even in highly regulated industries), we’ve picked up some valuable lessons that are paving the way for our next big success.


    The entire podcast circles around:

    - Navigating the complexities of launching and scaling

    - Lessons learned from our own product launch “flops”

    - Creative marketing in highly regulated industries

    - Complexities of implementing CRO and excise tax solutions

    - Black Friday/Cyber Monday preparation and how brands should be getting ready


    In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) dive deep into their journeys of launching new products.


    From transitioning between vastly different industries and overcoming regulatory challenges to the ups and downs of product launches, they share invaluable lessons learned. The episode also highlights the importance of balancing speed with preparation and how sometimes just getting started can be the best strategy.


    If you’re looking for genuine insights on navigating the complexities of launching and scaling a business, this episode is packed with practical advice and real-life stories.


    If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!


    We release episodes every Thursday!


    _______


    00:00 Teaser

    00:18 Pizza Talk

    01:46 Introduction to the ASOM Pod

    02:17 Meet the Hosts

    05:35 Launching Products and Services

    08:16 BattlBox and Marketing Strategies

    13:35 eCommerce Challenges in Pet Food

    25:21 Embracing Challenges with Passion

    25:39 The Value of Diverse Perspectives

    26:38 Launching New Services: Challenges and Strategies

    28:21 Optimizing Revenue: A New Approach

    33:56 Navigating Regulatory Challenges

    38:38 Reflecting on Failures and Lessons Learned

    43:27 Creative Ideas for Future Projects

    47:08 Final Thoughts and Takeaways


    _______


    Follow Jimmy Kim at:

    X: https://www.twitter.com/yojimmykim

    Linkedin: https://www.linkedin.com/in/yojimmykim

    IG: https://www.instagram.com/@yojimmykim

    Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:

    X: https://www.twitter.com/bryanomaspride

    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

    IG: https://www.instagram.com/@anythingbutasalad

    Tik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at:

    X: https://www.twitter.com/@JohnMRoman

    Linkedin: https://www.linkedin.com/in/john-roman/

    IG: https://www.instagram.com/@johnnyromes

    Tik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at:

    X: https://www.twitter.com/@AmerGrozdanic

    Linkedin: https://www.linkedin.com/in/amer-grozdanic

    IG: https://www.instagram.com/@amergrozdanic

    Tik Tok: https://www.tiktok.com/@amergrozdanic


    #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #productlaunch #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast

    53 min

About ASOM Pod

From the publisher's feed

Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer).

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